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Volcano Diffuser

Fail

Shoppers spend an estimated $5K a year here, so Volcano Diffuser is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£5K/yr9K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
74%top-5 click share · 8 brands · 9 sellers

Flapen Score

Volcano Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, Volcano Diffuser is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volcano Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Volcano Diffuser 9K times last year and spent an estimated £5K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
3.1%
Market size, estimated
£5Ka year
Peak month
December8.5× the quietest month
Top search term
volcano diffuser7K searches a year

02 · Price

A sale here is worth £16.42.

Listings sell for £16.42 on average, from £10.71 to £24.58. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £16.42 that is £0 to £2K a year per listing.

Average price
£16.42inside the $15 to $100 sweet spot
Price range
£10.71–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #1,118 within Alternative Medicine. It carries 97 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
22.3%
Average rank
#1,118in Alternative Medicine
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
97per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Volcano Diffuser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£472£944£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

9

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

10%

  • YivnuioL24%
  • Simpeak20%
  • SHANNA18%
  • Thoughtalk12%
  • MARZIUS9%
  • WonderWish7%
  • Open — no brand owns it (2 brands, 10%)

Demand

Volcano Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Reviews and returns

What reviews say buyers love and hate about Volcano Diffuser

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
30%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Very small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Volcano Diffuser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data