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Vitamins for Teenagers Boys

Fail

The top 5 brands take 100% of clicks, so Vitamins for Teenagers Boys is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£253K/yr222K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
64%top-5 click share · 5 brands · 88 sellers

Flapen Score

Vitamins for Teenagers Boys against its category

The dotted line is the Health & Personal Care average. Past it, Vitamins for Teenagers Boys is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamins for Teenagers Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamins for Teenagers Boys 222K times last year and spent an estimated £253K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
16.9%
Market size, estimated
£253Ka year
Peak month
February2.6× the quietest month
Top search term
bassetts multivitamins 12-1831K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £4.30 to £9.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £6.72 that is £17K to £20K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£4.30–£9.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Combination Multivitamins & Minerals. It carries 735 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Combination Multivitamins & Minerals
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
735per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vitamins for Teenagers Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Wellteen51%
  • BASSETTS VITAMINS25%
  • Horbäach18%
  • CHEWY VITES3%
  • NATURE'S BEST2%
  • Open — no brand owns it (0%)

Demand

Vitamins for Teenagers Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Vitamins for Teenagers Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bassetts multivitamins 12-1831K/yr
  • wellteen her20K/yr
  • teen vitamins18K/yr
  • wellteen him15K/yr
  • vitamins for teenagers girls16K/yr
  • multi vitamins for teenagers14K/yr
  • wellteen14K/yr
  • teen multivitamin gummies11K/yr
  • teen vitamins 12-18 girls12K/yr
  • well teen her plus vitamins9K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamins for Teenagers Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.05

Odd taste

No real taste to them

has an unusual aftertaste

Size-Overall11%−0.07

Far too large

These are HUGE

Very big tablets for my child

Vitamin9%+2.47

Never been able to get a vitamin my kids like

Horrible taste sadly nobody wanted to take this vitamins

Vitamin D3 that can be hard to get enough of from food alone

Ease Of Chewing/Swallowing8%

He's can't swallow it

although I will say they arent that easy to swallow

Switched to these as daughter finds it difficult to swallow the larger tablets

Flavor5%−0.02

The kid's hated the flavour sadly

But slightly odd flavour

Love

Vitamin25%+2.47

Great little chewy vitamins

Great tasting vitamins

Perfect Vitamins

Taste-Overall19%−0.05

Tasty and consistent

Great taste

Tastes good

Value For Money7%+0.70

Reasonable price

Great value

Good price

Quality-Overall6%−0.01

Bassett are a good brand

Good quality

Great product

Advertised Vs Actual Product4%

It does the job

Product as described

True to description

Return

0.1% Return rate 0% Fixable by listing

Age Suitability100%▁▁▁▁▁█

FAQ

Common Vitamins for Teenagers Boys questions

Answered from the same tracked data.