Vitamin K2
FailPrices span $1.93–$15.74, mostly outside the sweet spot, so Vitamin K2 is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £467K/yr421K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 69%top-5 click share · 16 brands · 17 sellers
Flapen Score
Vitamin K2 against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin K2 is stronger. Inside it, weaker.
Market
The Vitamin K2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin K2 421K times last year and spent an estimated £467K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.
- Searches, last 12 months
- 421K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £467Ka year
- Peak month
- February3.9× the quietest month
- Top search term
- vitamin k2139K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £1.93 to £15.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.23 that is £14K to £18K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £1.93–£15.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Vitamins. It carries 2,261 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #185in Vitamins
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,261per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Vitamin K2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitamin K2 MK7 200mcg - 1 Year Supply - 365 Vegan Tablets - 1 a Day
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 3,410
- Age
- 4y ago

Vitamin D3 4000 iu & Vitamin K2 MK7 100g - 1 Year Supply 365 Easy-Swallow Vitamin D3 K2 Tablets 1-A-Day High Strength Vegetarian D3 and K2 Vitamin Supplements UK Made Vitamin D Tablets
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 17,521
- Age
- 2y ago

EVO NUTRITION Vitamin K2 MK-7 200mcg | 365 Vegetarian and Vegan Tablets (not Capsules) | 1-A-Day | Supports Maintenance of Normal Bones | One Years Supply of High Strength Vitamin K2 Menaquinone MK7
- Price
- £11.50
- Rating
- 4.6/5
- Reviews
- 3,226
- Age
- 6y ago

Vitamin K2 MK7 200mcg | High Strength | 180 Vegan Tablets | Menaquinone-MK7 | Suitable for Vegetarians and Vegans | By Carlyle
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 2y ago

Vitamin K2 MK-7 600mcg - 120 Vegan Capsules - Fermented Natto Based Vegan Vitamin K - Supports Bone Health Resealable and Recyclable Pouch by Alpha01
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 6y ago
Trending
90-day click momentum
ECO-VITS Vitamin K2 MK7 500MCG 30 Capsules Derived from Natto Recyclable Packaging Sealed Pouch Suitable for Vegetarians
- Price
- £5.30
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 5y ago

Pure Nutrition Vitamin K Complex K1 + K2 | 2250 mcg | 120 Tab | Full Spectrum K Vitamin Supplement with K1 1000mcg K2 as MK4 1000mcg + K2 as MK7 250 mcg | Non GMO | Gluten Free
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago

Vitamin K2 MK-7 100mcg 120 Vegan Capsules Fermented Natto Based Vitamin K Resealable and Recyclable Pouch by Alpha01
- Price
- £5.87
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 6y ago

Vitamin K2 MK7 200mcg - 1 Year Supply - 365 Vegan Tablets - 1 a Day
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 3,410
- Age
- 4y ago

Vitamin K2 MK-7 600mcg - 120 Vegan Capsules - Fermented Natto Based Vegan Vitamin K - Supports Bone Health Resealable and Recyclable Pouch by Alpha01
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 6y ago
Newest
by launch date
Pure Nutrition Vitamin K Complex K1 + K2 | 2250 mcg | 120 Tab | Full Spectrum K Vitamin Supplement with K1 1000mcg K2 as MK4 1000mcg + K2 as MK7 250 mcg | Non GMO | Gluten Free
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago

Vitamin D3 4000 iu & Vitamin K2 MK7 100g - 1 Year Supply 365 Easy-Swallow Vitamin D3 K2 Tablets 1-A-Day High Strength Vegetarian D3 and K2 Vitamin Supplements UK Made Vitamin D Tablets
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 17,521
- Age
- 2y ago

Vitamin K2 MK7 200mcg | High Strength | 180 Vegan Tablets | Menaquinone-MK7 | Suitable for Vegetarians and Vegans | By Carlyle
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 2y ago

Bulk Vitamin K2 Tablets 75ug 90 Tablets
- Price
- £1.93
- Rating
- 4.2/5
- Reviews
- 114
- Age
- 3y ago

Vitamin K2 MK7 200mcg - 1 Year Supply - 365 Vegan Tablets - 1 a Day
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 3,410
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
17
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
24%
- WeightWorld24%
- Nutrition Geeks17%
- EVO NUTRITION14%
- Carlyle9%
- ALPHA017%
- Horbäach5%
Demand
Vitamin K2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.9×
Search terms
Top Vitamin K2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin k2139K/yr
- k2 vitamin supplements63K/yr
- vitamin k51K/yr
- vitamin k2 mk731K/yr
- k2 mk722K/yr
- vitamin k2 high strength13K/yr
- vit k211K/yr
- vitamin k2 mk-74K/yr
- k2 vitamin10K/yr
- vit k4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin K2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it looks as if the dosage is very high
Not accurate dosage
High dose can cause health issues
First of all the cap doesnt fit the bottle
Small size
The tablets are small
Not the right type of Vitamin D for me I guess
Must have been severely deficient in vitamin D
my vitamin D levels were low
Not working
No effect
Its like the system just stopped dipping
Cheap for a reason
Do not buy - 4,000 is far too much
Waste of money
Love
Good quality and easy to swallow
Excellent product
the capsules feel high quality
Good price
Good value for the money
Good value for money
Healthy vitamin
Excellent vitamins
As described good value vitamins
Easy to swallow
Perfect for people who struggle to swallow them
Perfect for people like myself who struggle to swallow tablets
As advertised
As described
Exactly as Advertised
Return
0.1% Return rate 0% Fixable by listing
Not the right type of Vitamin D for me I guess
Must have been severely deficient in vitamin D
my vitamin D levels were low
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin K2 questions
Answered from the same tracked data.









