Vitamin E
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -16.2% this quarter, so Vitamin E is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £366K/yr355K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 69 sellers
Flapen Score
Vitamin E against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin E is stronger. Inside it, weaker.
Market
The Vitamin E market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin E 355K times last year and spent an estimated £366K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £366K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £366Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- vitamin e196K searches a year
02 · Price
A sale here is worth £8.90.
Listings sell for £8.90 on average, from £4.91 to £18.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.90 that is £18K to £22K a year per listing.
- Average price
- £8.90under the $15 to $100 sweet spot
- Price range
- £4.91–£18.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Vitamins. It carries 1,468 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Vitamins
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,468per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Vitamin E products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Aid Vitamin E 1000iu - High Strength Natural Antioxidant - Supports Skin Heart Eyes Immune Health & Cell Protection - Non-GMO Gluten-Free - 30 Softgel Capsules
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 4,992
- Age
- 20y ago

WeightWorld Vitamin E 400IU (Advised Intake) | 180 Vegan Softgels | 6 Months Supply | Vitamin E Supplement | Natural Alpha Tocopheryl Acetate | Gluten-Free & Non-GMO | 1 Softgel a Day
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 3,191
- Age
- 5y ago

Vitamin E 1000IU D-Alpha Tocopherol 100% Natural Vitamin E 90 Vegan Capsules Highly Absorbable 3 Month Supply Protects Cells from Oxidative Stress By Alpha01
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 622
- Age
- 2y ago

NK GLOBAL Evion Vitamin E 400mg Capsules For Face Hair growth Nails Glowing Skin Set of 100 Pcs Natural Vegan Face Vitamins
- Price
- £8.45
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 6y ago

Nutrivolv Vitamin E 400IU - 90 Softgels | Antioxidant Supplement for Skin Support & Cell Protection | Helps Reduce Oxidative Stress Promotes Healthy Skin & Immune Support
- Price
- £4.91
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sky Premium Life Vitamin E 400IU Capsules High Strength Antioxidant Supplement Vitamin E for Skin Hair & Immune Support Protection of Cells from Oxidative Stress 60 Softgels
- Price
- £10.02
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3y ago

Vitamin E 1000iu | 30 Softgels (1 Month Supply) | DL-Alpha Tocopheryl | Protection of Cells from Oxidative Stress | High Strength Supplement for Adults | By Carlyle
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago

Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,430
- Age
- 1y ago

Vitamin E 500IU Vegan Softgels - 6 Month Supply 180ct - High Strength Vitamin E Oil Capsules - Alpha Tocopherol 100% Natural & Vegan
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 985
- Age
- 4y ago

WeightWorld Vitamin E 400IU (Advised Intake) | 180 Vegan Softgels | 6 Months Supply | Vitamin E Supplement | Natural Alpha Tocopheryl Acetate | Gluten-Free & Non-GMO | 1 Softgel a Day
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 3,191
- Age
- 5y ago
Newest
by launch date
Vitamin E 1000iu | 30 Softgels (1 Month Supply) | DL-Alpha Tocopheryl | Protection of Cells from Oxidative Stress | High Strength Supplement for Adults | By Carlyle
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago

Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,430
- Age
- 1y ago

Vitamin E 1000IU D-Alpha Tocopherol 100% Natural Vitamin E 90 Vegan Capsules Highly Absorbable 3 Month Supply Protects Cells from Oxidative Stress By Alpha01
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 622
- Age
- 2y ago

Vitamin E 400IU D-Alpha Tocopherol 100% Natural Vitamin E 90 Vegan Capsules Highly Absorbable 3 Month Supply Protects Cells from Oxidative Stress By Alpha01
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 622
- Age
- 2y ago

Best Immune 100% Vitamin E 500iu Improved Formula 100 Vegan Capsules Highest bioavailability
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
69
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
21%
- Natures Aid29%
- ALPHA0116%
- WeightWorld14%
- Evion7%
- NutriVolv7%
- Carlyle6%
Demand
Vitamin E search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin E search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e196K/yr
- vitamin e capsules90K/yr
- vit e14K/yr
- vitamin e supplement12K/yr
- vit e capsules8K/yr
- vitamin e capsule5K/yr
- vitamine e capsule5K/yr
- vitamin e 400iu7K/yr
- vitamin e tablets5K/yr
- vitamin e oil capsules4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E
We read the reviews and the return reasons for every product selling here.
“A bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









