Vitamin E
Vitamin E shows low returns (0.1%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Flapen Score
Is Vitamin E profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin E is a £366K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Vitamin E: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.2% over the last 90 days and 11.6% of searches end in a purchase.
£366K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Vitamin E products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Natures Aid Vitamin E 1000iu - High Strength Natural Antioxidant - Supports Skin Heart Eyes Immune Health & Cell Protection - Non-GMO Gluten-Free - 30 Softgel Capsules
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 4,992
- Age
- 20y ago
WeightWorld Vitamin E 400IU (Advised Intake) | 180 Vegan Softgels | 6 Months Supply | Vitamin E Supplement | Natural Alpha Tocopheryl Acetate | Gluten-Free & Non-GMO | 1 Softgel a Day
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 3,191
- Age
- 5y ago
Vitamin E 1000IU D-Alpha Tocopherol 100% Natural Vitamin E 90 Vegan Capsules Highly Absorbable 3 Month Supply Protects Cells from Oxidative Stress By Alpha01
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 622
- Age
- 2y ago
NK GLOBAL Evion Vitamin E 400mg Capsules For Face Hair growth Nails Glowing Skin Set of 100 Pcs Natural Vegan Face Vitamins
- Price
- £8.45
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 6y ago
Nutrivolv Vitamin E 400IU - 90 Softgels | Antioxidant Supplement for Skin Support & Cell Protection | Helps Reduce Oxidative Stress Promotes Healthy Skin & Immune Support
- Price
- £4.91
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 3y ago
Trending
90-day click momentum
Sky Premium Life Vitamin E 400IU Capsules High Strength Antioxidant Supplement Vitamin E for Skin Hair & Immune Support Protection of Cells from Oxidative Stress 60 Softgels
- Price
- £10.02
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3y ago
Vitamin E 1000iu | 30 Softgels (1 Month Supply) | DL-Alpha Tocopheryl | Protection of Cells from Oxidative Stress | High Strength Supplement for Adults | By Carlyle
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,430
- Age
- 1y ago
Vitamin E 500IU Vegan Softgels - 6 Month Supply 180ct - High Strength Vitamin E Oil Capsules - Alpha Tocopherol 100% Natural & Vegan
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 985
- Age
- 4y ago
WeightWorld Vitamin E 400IU (Advised Intake) | 180 Vegan Softgels | 6 Months Supply | Vitamin E Supplement | Natural Alpha Tocopheryl Acetate | Gluten-Free & Non-GMO | 1 Softgel a Day
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 3,191
- Age
- 5y ago
Newest
by launch dateVitamin E 1000iu | 30 Softgels (1 Month Supply) | DL-Alpha Tocopheryl | Protection of Cells from Oxidative Stress | High Strength Supplement for Adults | By Carlyle
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,430
- Age
- 1y ago
Vitamin E 1000IU D-Alpha Tocopherol 100% Natural Vitamin E 90 Vegan Capsules Highly Absorbable 3 Month Supply Protects Cells from Oxidative Stress By Alpha01
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 622
- Age
- 2y ago
Vitamin E 400IU D-Alpha Tocopherol 100% Natural Vitamin E 90 Vegan Capsules Highly Absorbable 3 Month Supply Protects Cells from Oxidative Stress By Alpha01
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 622
- Age
- 2y ago
Best Immune 100% Vitamin E 500iu Improved Formula 100 Vegan Capsules Highest bioavailability
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 flat
Sellers
69
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
21%
- Natures Aid29%
- ALPHA0116%
- WeightWorld14%
- Evion7%
- NutriVolv7%
- Carlyle6%
Vitamin E demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Vitamin E search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin e196K/yr
- vitamin e capsules90K/yr
- vit e14K/yr
- vitamin e supplement12K/yr
- vit e capsules8K/yr
- vitamin e capsule5K/yr
- vitamine e capsule5K/yr
- vitamin e 400iu7K/yr
- vitamin e tablets5K/yr
- vitamin e oil capsules4K/yr
What reviews say buyers love and hate about Vitamin E
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great Quality Supplement — My Wife Is Really Happy With It”
“Vitamin E. Very Good”
“Good value for the money”
“Easily swallowed”
“best thing it comes in vegan capsules”
What buyers complain about
55% of reviews“A bit expensive”
“Capsule tastes bad”
“the natural vitamin E. This product is a waste of money”
“Not vegan”
“Garbage sunflower oil based supplement”
Common Vitamin E questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
