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Vitamin D3 K2 10000iu High Strength

Fail

Demand is soft, at -34.3% this quarter, so Vitamin D3 K2 10000iu High Strength is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£47K/yr63K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
63%top-5 click share · 15 brands · 17 sellers

Flapen Score

Vitamin D3 K2 10000iu High Strength against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D3 K2 10000iu High Strength is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D3 K2 10000iu High Strength market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D3 K2 10000iu High Strength 63K times last year and spent an estimated £47K. The top 5 brands take 65% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
6.6%
Market size, estimated
£47Ka year
Peak month
April13.9× the quietest month
Top search term
vitamin d3 k2 10000iu high strength35K searches a year

02 · Price

A sale here is worth £11.06.

Listings sell for £11.06 on average, from £5.67 to £18.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.06 that is £3K to £6K a year per listing.

Average price
£11.06under the $15 to $100 sweet spot
Price range
£5.67–£18.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #96 within Vitamins. It carries 5,085 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#96in Vitamins
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,085per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Vitamin D3 K2 10000iu High Strength products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

17

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

28%

  • Nutrition Geeks18%
  • NUTRALIE18%
  • XAYGHE11%
  • Vortexonix10%
  • Bibonse8%
  • Royal Oak Health6%

Demand

Vitamin D3 K2 10000iu High Strength search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 13.9×

Search terms

Top Vitamin D3 K2 10000iu High Strength search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitamin d3 k2 10000iu high strength35K/yr
  • d3 and k2 vitamin 10000 iu12K/yr
  • vitamin d3 k2 5000 iu5K/yr
  • vitamin d3 k2 softgels5K/yr
  • vitamin d3 k2 10000iu3K/yr
  • puretrex vitamin d3 k23K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D3 K2 10000iu High Strength

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
0.1%of orders come back
“These capsules are quite small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Vitamin D3 K2 10000iu High Strength questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data