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Vitamin D3 K2 10000iu High Strength

Fail

Demand is soft, at -34.3% this quarter, so Vitamin D3 K2 10000iu High Strength is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£47K/yr63K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
63%top-5 click share · 15 brands · 17 sellers

Flapen Score

Vitamin D3 K2 10000iu High Strength against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D3 K2 10000iu High Strength is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D3 K2 10000iu High Strength market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D3 K2 10000iu High Strength 63K times last year and spent an estimated £47K. The top 5 brands take 65% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
6.6%
Market size, estimated
£47Ka year
Peak month
April13.9× the quietest month
Top search term
vitamin d3 k2 10000iu high strength35K searches a year

02 · Price

A sale here is worth £11.06.

Listings sell for £11.06 on average, from £5.67 to £18.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.06 that is £3K to £6K a year per listing.

Average price
£11.06under the $15 to $100 sweet spot
Price range
£5.67–£18.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #96 within Vitamins. It carries 5,085 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#96in Vitamins
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,085per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Vitamin D3 K2 10000iu High Strength products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

17

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

28%

  • Nutrition Geeks18%
  • NUTRALIE18%
  • XAYGHE11%
  • Vortexonix10%
  • Bibonse8%
  • Royal Oak Health6%

Demand

Vitamin D3 K2 10000iu High Strength search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 13.9×

Search terms

Top Vitamin D3 K2 10000iu High Strength search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d3 k2 10000iu high strength35K/yr
  • d3 and k2 vitamin 10000 iu12K/yr
  • vitamin d3 k2 5000 iu5K/yr
  • vitamin d3 k2 softgels5K/yr
  • vitamin d3 k2 10000iu3K/yr
  • puretrex vitamin d3 k23K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D3 K2 10000iu High Strength

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%+0.26

These capsules are quite small

Tablets are bigger than expected

Small in size

Dosage10%−0.03

Not accurate dosage

The confusion is therefore that the dosage is unclear

Dosage is excessive

Vitamin6%+0.79

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

Functionality-Overall4%−0.03

Not working

No results

No effect

Taste-Overall4%

have no taste

Tasteless, simple ingredients

Small tablets easy to take they don't taste of anything

Love

Quality-Overall19%+1.48

Excellent product

the capsules feel high quality

Great looking product

Vitamin18%+0.79

Quality vitamin

Healthy vitamin

Essential vitamins

Value For Money16%+1.15

Good Price

Good value for the money

Amazing value

Ease Of Chewing/Swallowing10%+0.23

EASY TO SWALLOW

Perfect for people who struggle to swallow them

Easy to swallow

Advertised Vs Actual Product6%+0.12

As advertised

Exactly as Advertised

As described

Return

0.1% Return rate 0% Fixable by listing

Ingredients-Overall50%▁▁█▁▁▁

Reactive ingredients

Full of bulking agents & synthetic ingredients

Really disappointed that the primary ingredient is sunflower oil which isnt healthy at all

Vitamin50%█▁▁▁▁▁

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

FAQ

Common Vitamin D3 K2 10000iu High Strength questions

Answered from the same tracked data.