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Vitamin D3 K2

a concentrated shelf (top 5 take 100% of clicks) — Vitamin D3 K2 doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 83Growth 10Conversion 97Competition 0Returns 100Price range 0Avg price 19Brand share 0Review moat 23Quality gap 25
This niche Category average

Is Vitamin D3 K2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin D3 K2 is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Vitamin D3 K2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.2% over the last 90 days and 15.8% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr200K
Search volume / yr-29.2%1.2M
Conversion rate15.8%
Avg price£7.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 21
Top-5 product click share100%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews7,985

Top Vitamin D3 K2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£194K£389K£583K£778K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nutrition Geeks58%
  • WeightWorld20%
  • EVO NUTRITION16%
  • BetterYou6%

Vitamin D3 K2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR15.8%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews7,985Avg BSR#8
70K50KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Top Vitamin D3 K2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitamin d3 k2718K/yr
  • d3 and k2 vitamin145K/yr
  • d3 k249K/yr
  • vit d3 k241K/yr
  • vitamin d k240K/yr
  • vitamin d and k224K/yr
  • nutrition geeks vitamin d22K/yr
  • vitamin d3 and k221K/yr
  • nutrition geeks vitamin d3 k216K/yr
  • k2 d39K/yr

What reviews say buyers love and hate about Vitamin D3 K2

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Vitamin19%

Essential vitamins

Quality-Overall19%

Good quality and easy to swallow

Value For Money17%

Good Price

Ease Of Chewing/Swallowing9%

Perfect for people who struggle to swallow them

Advertised Vs Actual Product7%

As advertised

What buyers complain about

57% of reviews
Size-Overall13%

Packet is very tiny

Dosage13%

High dose can cause health issues

Vitamin7%

Not the right type of Vitamin D for me I guess

Functionality-Overall4%

Doesn't seem to work

Side Effects4%

Gives me headache

Vitamin D3 K2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Vitamin
50%
2Ingredients-Overall
50%

Common Vitamin D3 K2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin D3 K2 38/100 on Amazon United Kingdom — Skip it. The niche generates £1.3M/yr across 5 tracked products. Search demand moved -29.2% over the last 90 days.
Search demand for Vitamin D3 K2 on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 2.8× the quietest.