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Vitamin D3 K2

Fail

The top 5 products take 100% of clicks, so Vitamin D3 K2 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£1.3M/yr1.2M searches / yr
90-day growth
-29.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 21 sellers

Flapen Score

Vitamin D3 K2 against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D3 K2 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D3 K2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D3 K2 1.2M times last year and spent an estimated £1.3M. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
15.8%
Market size, estimated
£1.3Ma year
Peak month
October2.8× the quietest month
Top search term
vitamin d3 k2718K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £5.64 to £8.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 30,000 to 40,000 of them. At £7.02 that is £211K to £281K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£5.64–£8.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
30,000–40,000
Revenue per listing a year
£211K–£281K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Vitamins. It carries 7,985 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Vitamins
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,985per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Vitamin D3 K2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£194K£389K£583K£778K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nutrition Geeks58%
  • WeightWorld20%
  • EVO NUTRITION16%
  • BetterYou6%

Demand

Vitamin D3 K2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Vitamin D3 K2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d3 k2718K/yr
  • d3 and k2 vitamin145K/yr
  • d3 k249K/yr
  • vit d3 k241K/yr
  • vitamin d k240K/yr
  • vitamin d and k224K/yr
  • nutrition geeks vitamin d22K/yr
  • vitamin d3 and k221K/yr
  • nutrition geeks vitamin d3 k216K/yr
  • k2 d39K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D3 K2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.27

Packet is very tiny

Too small

The tablets are small

Dosage13%−0.05

High dose can cause health issues

it looks as if the dosage is very high

Not accurate dosage

Vitamin7%+0.78

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

Functionality-Overall4%−0.03

Doesn't seem to work

No results

No effect

Side Effects4%−0.03

Gives me headache

Side effects

they made me ill

Love

Vitamin19%+0.78

Essential vitamins

Quality vitamin

Healthy vitamin

Quality-Overall19%+1.32

Good quality and easy to swallow

the capsules feel high quality

Excellent product

Value For Money17%+1.11

Good Price

Good value for money

Good value for money

Ease Of Chewing/Swallowing9%+0.30

Perfect for people who struggle to swallow them

Easy to swallow and digest

Easy to swallow

Advertised Vs Actual Product7%+0.16

As advertised

Exactly as Advertised

Item as described

Return

0.1% Return rate 0% Fixable by listing

Vitamin50%█▁▁▁▁▁

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

Ingredients-Overall50%▁▁█▁▁▁

however I wont repeat order anymore as Ive realised this brand of products contain silicon dioxide

Reactive ingredients

Full of bulking agents & synthetic ingredients

FAQ

Common Vitamin D3 K2 questions

Answered from the same tracked data.