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Vitamin D3 5000 Iu

Fail

Demand is soft, at -37.5% this quarter, so Vitamin D3 5000 Iu is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£37K/yr47K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
66%top-5 click share · 12 brands · 27 sellers

Flapen Score

Vitamin D3 5000 Iu against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D3 5000 Iu is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D3 5000 Iu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D3 5000 Iu 47K times last year and spent an estimated £37K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
7.9%
Market size, estimated
£37Ka year
Peak month
February1.8× the quietest month
Top search term
vitamin d3 5000 iu12K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £6.07 to £16.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.01 that is £1K to £3K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£6.07–£16.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #108 within Vitamins. It carries 8,804 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.9%
Average rank
#108in Vitamins
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,804per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vitamin D3 5000 Iu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

  • Royal Oak Health33%
  • Healthy Origins13%
  • NOW12%
  • Nutrition Geeks11%
  • VitaPremium8%
  • Vitamaze - amazing life6%

Demand

Vitamin D3 5000 Iu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Vitamin D3 5000 Iu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d3 5000 iu12K/yr
  • vitamin d 5000 iu8K/yr
  • vitamin d 50000 iu tablets12K/yr
  • vitamin d 60000 iu7K/yr
  • vitamin d 50005K/yr
  • vitamin d high strength 50000 iu tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D3 5000 Iu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage12%−0.04

Not accurate dosage

it looks as if the dosage is very high

The confusion is therefore that the dosage is unclear

Size-Overall10%+0.28

Large capsules

Small size

The tablets are small

Vitamin10%

my vitamin D levels were low

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

Taste-Overall6%+0.10

Doesn't taste of anything

these tablets have no taste

have no taste

Functionality-Overall4%−0.03

Doesn't seem to work

No effect

Its like the system just stopped dipping

Love

Quality-Overall20%+1.12

the capsules feel high quality

Excellent product

Great product as usual

Value For Money18%+1.25

Excellent Price

Amazing value

Good value for the money

Vitamin16%

As described good value vitamins

Healthy vitamin

Great vitamin

Ease Of Chewing/Swallowing11%+0.57

Small easily swallowed pill

Easy to swallow

Perfect for people who struggle to swallow them

Advertised Vs Actual Product9%+0.58

As advertised

Exactly as Advertised

As described

Return

0.1% Return rate 0% Fixable by listing

Vitamin100%█▁▁▁▁▁

my vitamin D levels were low

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

FAQ

Common Vitamin D3 5000 Iu questions

Answered from the same tracked data.