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Vitamin D3 10000 Iu

Fail

Demand is soft, at -45.6% this quarter, so Vitamin D3 10000 Iu is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£51K/yr49K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
69%top-5 click share · 11 brands · 57 sellers

Flapen Score

Vitamin D3 10000 Iu against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D3 10000 Iu is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D3 10000 Iu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D3 10000 Iu 49K times last year and spent an estimated £51K. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
7.5%
Market size, estimated
£51Ka year
Peak month
October2.3× the quietest month
Top search term
vitamin d3 10000 iu16K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £3.13 to £30.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£3.13–£30.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #108 within Vitamins. It carries 6,977 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#108in Vitamins
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,977per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vitamin D3 10000 Iu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

57

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • Healthy Origins41%
  • NOW17%
  • BioImpact9%
  • Nutrition Geeks9%
  • Vortexonix7%
  • NUTRALIE4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Vitamin D3 10000 Iu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Vitamin D3 10000 Iu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d3 10000 iu16K/yr
  • vitamin d 10000iu14K/yr
  • vitamin d 100006K/yr
  • vitamin d 10000iu high strength4K/yr
  • d3 10000 iu3K/yr
  • vitamin d3 10000iu4K/yr
  • vit d3 10000iu2K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D3 10000 Iu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage13%−0.06

it looks as if the dosage is very high

Not accurate dosage

Dosage is excessive

Size-Overall10%+0.42

Large capsules

The capsules are so small

Small size

Vitamin9%+0.38

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

I absolutely do not get enough vitamin D

Taste-Overall6%+0.07

It doesnt have a funny taste

these tablets have no taste

have no taste

Functionality-Overall5%−0.04

Not working

No effect

Its like the system just stopped dipping

Love

Quality-Overall18%+0.63

the capsules feel high quality

Excellent product

Great product as usual

Value For Money17%+1.35

Good Value

Amazing value

Good value for the money

Vitamin17%+0.38

Healthy vitamin

Good vitamin

Great value vitamins

Ease Of Chewing/Swallowing13%+0.85

easy to consume with meal

Easy to swallow

Perfect for people who struggle to swallow them

Advertised Vs Actual Product6%+0.21

As advertised

As described

Exactly as Advertised

Return

0.1% Return rate 0% Fixable by listing

Vitamin100%█▁▁▁▁▁

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

I absolutely do not get enough vitamin D

FAQ

Common Vitamin D3 10000 Iu questions

Answered from the same tracked data.