Vitamin D Pregnancy Supplement
FailPrices span $2.75–$10.58, mostly outside the sweet spot, so Vitamin D Pregnancy Supplement is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £90K/yr97K searches / yr
- 90-day growth
- +25.5%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 119 sellers
Flapen Score
Vitamin D Pregnancy Supplement against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin D Pregnancy Supplement is stronger. Inside it, weaker.
Market
The Vitamin D Pregnancy Supplement market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin D Pregnancy Supplement 97K times last year and spent an estimated £90K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +25.5%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £90Ka year
- Peak month
- February7.8× the quietest month
- Top search term
- folic acid pregnancy74K searches a year
02 · Price
A sale here is worth £6.08.
Listings sell for £6.08 on average, from £2.75 to £10.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £6.08 that is £6K to £8K a year per listing.
- Average price
- £6.08under the $15 to $100 sweet spot
- Price range
- £2.75–£10.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #8 within Combination Multivitamins & Minerals. It carries 3,838 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #8in Combination Multivitamins & Minerals
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,838per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Vitamin D Pregnancy Supplement products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 5,678
- Age
- 9y ago
Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 7,007
- Age
- 20y ago
Pregnacare MAX Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £9.98
- Rating
- 4.7/5
- Reviews
- 6,112
- Age
- 14y ago
SunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4mo ago
Pregnacare Original Formula Tablets During Pregnancy Support Vitamins and Supplements 30 Tablets
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 12,809
- Age
- 19y ago
Trending
estimated 90-day click momentumSunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4mo ago
Physis Folic Acid Pregnancy Vitamins | Vegan Prenatal Vitamins for Women | Pregnancy Gummies with Folic Acid and B12 | Folate Vitamin Bs C D E K & Zinc | 60 Berry Soft Chews | Pregnancy Supplements
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 7,007
- Age
- 20y ago
Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 5,678
- Age
- 9y ago
PuroSure Folic Acid Tablets 400 mcg 90 Tablets - Vitamin B9 Tablets - 3 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 3y ago
Newest
by launch dateSunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4mo ago
Physis Folic Acid Pregnancy Vitamins | Vegan Prenatal Vitamins for Women | Pregnancy Gummies with Folic Acid and B12 | Folate Vitamin Bs C D E K & Zinc | 60 Berry Soft Chews | Pregnancy Supplements
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Folic Acid Pregnancy Tablets High Strength Folate Vitamins - 120 Tablets Folic Acid Vegan Prenatal Vitamins for Women 400mcg Vitamin B9 Prenatal - Pregnancy Supplements - UK Made
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 712
- Age
- 3y ago
PuroSure Folic Acid Tablets 400 mcg 90 Tablets - Vitamin B9 Tablets - 3 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 3y ago
Known Pregnancy Support Gummies with 400mcg Folic Acid Raspberry Flavour Vegan Prenatal Multivitamin Gummy Supplement with Vitamin D3 K C E B12 Biotin & Zinc 1 Month Supply
- Price
- £10.58
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
119
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
4%
- Vitabiotics Ultra32%
- Pregnacare26%
- Natures Aid17%
- SunVit-D310%
- Physis7%
- NEW LEAF PRODUCTS5%
- Open — no brand owns it (2 brands, 4%)
Demand
Vitamin D Pregnancy Supplement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Oct · busiest ÷ quietest = 7.8×
Search terms
Top Vitamin D Pregnancy Supplement search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folic acid pregnancy74K/yr
- folic acid and vitamin d13K/yr
- folic acid and vitamin d pregnancy3K/yr
- pregnancy folic acid2K/yr
- folic acid for pregnancy3K/yr
- folic acid tablets for pregnancy2K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D Pregnancy Supplement
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D Pregnancy Supplement questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data