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Vitamin D Pregnancy Supplement

prices mostly outside the sweet spot ($2.75–$10.58) — Vitamin D Pregnancy Supplement doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 22Growth 53Conversion 97Competition 16Returns 99Price range 0Avg price 17Brand share 23Review moat 27Quality gap 25
This niche Category average

Is Vitamin D Pregnancy Supplement profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin D Pregnancy Supplement is a £90K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Mar–Oct. Verdict: Skip it — 40/100.

Vitamin D Pregnancy Supplement: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +25.5% over the last 90 days and 15.2% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr15K
Search volume / yr+25.5%97K
Conversion rate15.2%
Avg price£6.08

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 119
Top-5 product click share81%
Open market9%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,838

Top Vitamin D Pregnancy Supplement products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

119

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Vitabiotics Ultra32%
  • Pregnacare26%
  • Natures Aid17%
  • SunVit-D310%
  • Physis7%
  • NEW LEAF PRODUCTS5%
  • Open — no brand owns it (2 brands, 4%)

Vitamin D Pregnancy Supplement demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR15.2%Products11Brands8Top 5 Brands91%OOS Rate1.7%Rating4.6★Reviews3,838Avg BSR#8
23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct · busiest ÷ quietest = 7.8×

Top Vitamin D Pregnancy Supplement search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • folic acid pregnancy74K/yr
  • folic acid and vitamin d13K/yr
  • folic acid and vitamin d pregnancy3K/yr
  • pregnancy folic acid2K/yr
  • folic acid for pregnancy3K/yr
  • folic acid tablets for pregnancy2K/yr

What reviews say buyers love and hate about Vitamin D Pregnancy Supplement

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall17%

Does what folic acid does so no complaints

Value For Money12%

Worth every penny

Fertility/Conception12%

helped me to have a healthy pregnancy

Taste-Overall9%

No nasty tastes

Ease Of Chewing/Swallowing9%

Soft chew, easy to consume

What buyers complain about

53% of reviews
Functionality-Overall11%

Didn't work for me

Quality-Overall9%

may need some improvements

Side Effects8%

I have no idea if these have helped or its just time healing my body

Sweetness7%

Too much sugar

Vitamin4%

Vitamin blends can sometimes be heavy on the stomach

Vitamin D Pregnancy Supplement return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Vitamin D Pregnancy Supplement questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin D Pregnancy Supplement 40/100 on Amazon United Kingdom — Skip it. The niche generates £90K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +25.5% over the last 90 days.
Search demand for Vitamin D Pregnancy Supplement on Amazon United Kingdom peaks in Jan–Feb–Mar–Oct, where the busiest month runs 7.8× the quietest.