Vitamin D Kids
FailPrices span $3.44–$14.89, mostly outside the sweet spot, so Vitamin D Kids is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £117K/yr141K searches / yr
- 90-day growth
- -45.0%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 74 sellers
Flapen Score
Vitamin D Kids against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin D Kids is stronger. Inside it, weaker.
Market
The Vitamin D Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin D Kids 141K times last year and spent an estimated £117K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -45.0%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £117Ka year
- Peak month
- January3.0× the quietest month
- Top search term
- vitamin d kids38K searches a year
02 · Price
A sale here is worth £7.31.
Listings sell for £7.31 on average, from £3.44 to £14.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.31 that is £5K to £7K a year per listing.
- Average price
- £7.31under the $15 to $100 sweet spot
- Price range
- £3.44–£14.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Vitamins. It carries 2,753 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Vitamins
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,753per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Vitamin D Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitamin D for Kids 1000IU | 120 Tasty Gummies | 4 Months Supply |1 per Day
- Price
- £13.72
- Rating
- 4.7/5
- Reviews
- 1,803
- Age
- 4y ago

Kids Vitamin D3 1000iu | 120 Chewable Tablets (4 Months Supply) | Orange Flavoured Vitamin D Supplement for Children Aged 4+ | Suitable for Vegans | By Horbaach
- Price
- £5.78
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 1y ago

Chewy Vites Kids High Strength Vit D3 60 Kids Vitamin D Gummies 10 mcg 400 IU Vitamin D3 2 Months Supply Vegan Real Fruit Juice Age 3 + Strawberry Flavour
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 5y ago

Natures Aid Mini Drops Vitamin D3 50ml for Infants & Kids - Bone Teeth Health & Immune System Support - Sugar Free Vegan Gluten-Free Non-GMO - Growth Support for Children Age 0-5 Dropper Included
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 6,462
- Age
- 14y ago

BetterYou Vitamin D Spray for Kids Vitamin D 400 IU Junior Oral Spray Fast Acting Vitamin D3 Supplement for Children 3-Month Supply Natural Peppermint Flavour Made in the UK
- Price
- £4.29
- Rating
- 4.7/5
- Reviews
- 2,198
- Age
- 8y ago
Trending
90-day click momentum
Baby Vitamin D Drops for Infants & Children 60ml Healthy Immune System Normal Growth & Development of Bones in Kids - 400 IU or 10mcg per Drop (2000 Drops Per Bottle) - Sugar Free Made in The UK
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 6y ago

Kids Vitamin D3 1000iu | 120 Chewable Tablets (4 Months Supply) | Orange Flavoured Vitamin D Supplement for Children Aged 4+ | Suitable for Vegans | By Horbaach
- Price
- £5.78
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 1y ago

Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 4,049
- Age
- 11y ago

BetterYou Vitamin D3 + K2 Kids Oral Spray Fast Acting Vitamin D 800 IU + Vitamin K2 (MK-7) Supports Growing Bones and a Healthy Immune System 100 Sprays Sugar Free Blueberry and Bubblegum Flavour
- Price
- £6.11
- Rating
- 4.7/5
- Reviews
- 419
- Age
- 4y ago

Vitamin D 120 Gummies for Adults and Children - Contains 1000IU (25ug) VIT D3 Supplement for Immune Support - Easy Take Very Tasty Blackcurrant Flavour - 4 Month Supply
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 4y ago
Newest
by launch date
Kids Vitamin D3 1000iu | 120 Chewable Tablets (4 Months Supply) | Orange Flavoured Vitamin D Supplement for Children Aged 4+ | Suitable for Vegans | By Horbaach
- Price
- £5.78
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 1y ago

Calcium and Vitamin D for Kids | 90 Tasty Gummies | Natural Strawberry & Vanilla Flavours | 45 Days Supply | Vegetarian Calcium for Kids Aged 3-12 Years | Easy to Chew Gluten-Free & Lactose-Free
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 885
- Age
- 3y ago

Vitamin D for Kids 1000IU | 120 Tasty Gummies | 4 Months Supply |1 per Day
- Price
- £13.72
- Rating
- 4.7/5
- Reviews
- 1,803
- Age
- 4y ago

Kids Calcium Gummies - 160mg of Calcium Supplement - with Vitamin D3 K2 - Healthy Bones & Teeth - Alternative to Calcium Tablets - Vegetarian & Gluten-Free - 30 Calcium Gummies for Kids - Novomins
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 4y ago

IVVION Vegan D3 Drops - 10 UG 120 Drops- Daily 400 IU D3 Supplement for Infant and Young Children
- Price
- £5.90
- Rating
- 4.4/5
- Reviews
- 611
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
74
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
26%
- maxmedix19%
- Horbäach13%
- CHEWY VITES12%
- BetterYou11%
- Natures Aid11%
- Wellkid7%
Demand
Vitamin D Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Vitamin D Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin d kids38K/yr
- kids vitamin d34K/yr
- vitamin d for kids25K/yr
- vitamin d gummies kids9K/yr
- vitamin d for kids 7-146K/yr
- vitamin d kids gummies5K/yr
- kids vitamin d gummies4K/yr
- vitamin d3 kids6K/yr
- vitamin d children4K/yr
- vitamin d3 for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
High volume per dose
It can be hard to get exact amounts in
very hard to tell how much you are giving to the child - not always crear if you administered too much or too little since the dosage is so small
Bit expensive
Waste of money
now very overpriced
Not as easy to administer as other products
Is it normal it is this difficult to apply
It can be hard to get exact amounts in
the liquid inside the bottle is tiny
Im only not giving it 5 stars because the tablet is too big
Extremely small
Tasteless and finished very fast
Ok. They dont taste very good
a bit tasteless
Love
Good vitamin
Vitamin has lovely flavor
Its a convenient way to give daily vitamins
Also, I think mine have lasted longer than I expected somehow, really pleased with them
Excellent product
Good quality
Good taste
Good taste and easy to chew
Taste good, easy for kids to swallow and good for heading off winter blues
Ease of use
Easy to take
this is very handy
Value for the money
Great value for money
Good value
Return
0.1% Return rate 100% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D Kids questions
Answered from the same tracked data.









