vitamin d kids
Skip itPrices mostly outside the sweet spot ($3.44–$14.89) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,753.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay£117K£117K/yr · 141K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.44–£14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin d kids is a £117K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vitamin d kids market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £110K–£146K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
74
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
26%
- maxmedix19%
- Horbäach13%
- CHEWY VITES12%
- BetterYou11%
- Natures Aid11%
- Wellkid7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.0×
Top vitamin d kids search terms
- vitamin d kids38K/yr
- kids vitamin d34K/yr
- vitamin d for kids25K/yr
- vitamin d gummies kids9K/yr
- vitamin d for kids 7-146K/yr
- vitamin d kids gummies5K/yr
- kids vitamin d gummies4K/yr
- vitamin d3 kids6K/yr
- vitamin d children4K/yr
- vitamin d3 for kids3K/yr
Top vitamin d kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamin D for Kids 1000IU | 120 Tasty Gummies | 4 Months Supply |1 per Day
maxmedix£13.724.7★1,803 rev
Kids Vitamin D3 1000iu | 120 Chewable Tablets (4 Months Supply) | Orange Flavoured Vitamin D Supplement for Children Aged 4+ | Suitable for Vegans | By Horbaach
Horbäach£5.784.7★47 rev
Chewy Vites Kids High Strength Vit D3 60 Kids Vitamin D Gummies 10 mcg 400 IU Vitamin D3 2 Months Supply Vegan Real Fruit Juice Age 3 + Strawberry Flavour
CHEWY VITES£5.324.6★427 rev
Natures Aid Mini Drops Vitamin D3 50ml for Infants & Kids - Bone Teeth Health & Immune System Support - Sugar Free Vegan Gluten-Free Non-GMO - Growth Support for Children Age 0-5 Dropper Included
Natures Aid£3.494.5★6,462 rev
BetterYou Vitamin D Spray for Kids Vitamin D 400 IU Junior Oral Spray Fast Acting Vitamin D3 Supplement for Children 3-Month Supply Natural Peppermint Flavour Made in the UK
BetterYou£4.294.7★2,198 rev
Newest
by launch dateKids Vitamin D3 1000iu | 120 Chewable Tablets (4 Months Supply) | Orange Flavoured Vitamin D Supplement for Children Aged 4+ | Suitable for Vegans | By Horbaach
Horbäach£5.7847 rev
Calcium and Vitamin D for Kids | 90 Tasty Gummies | Natural Strawberry & Vanilla Flavours | 45 Days Supply | Vegetarian Calcium for Kids Aged 3-12 Years | Easy to Chew Gluten-Free & Lactose-Free
maxmedix£11.25885 rev
Vitamin D for Kids 1000IU | 120 Tasty Gummies | 4 Months Supply |1 per Day
maxmedix£13.721,803 rev
Kids Calcium Gummies - 160mg of Calcium Supplement - with Vitamin D3 K2 - Healthy Bones & Teeth - Alternative to Calcium Tablets - Vegetarian & Gluten-Free - 30 Calcium Gummies for Kids - Novomins
novomins£7.87712 rev
IVVION Vegan D3 Drops - 10 UG 120 Drops- Daily 400 IU D3 Supplement for Infant and Young Children
ivvion£5.90611 rev
Trending
90-day click momentum
Baby Vitamin D Drops for Infants & Children 60ml Healthy Immune System Normal Growth & Development of Bones in Kids - 400 IU or 10mcg per Drop (2000 Drops Per Bottle) - Sugar Free Made in The UK
Nutravita£9.084.6★
Kids Vitamin D3 1000iu | 120 Chewable Tablets (4 Months Supply) | Orange Flavoured Vitamin D Supplement for Children Aged 4+ | Suitable for Vegans | By Horbaach
Horbäach£5.784.7★
Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
Wellbaby£3.444.6★
BetterYou Vitamin D3 + K2 Kids Oral Spray Fast Acting Vitamin D 800 IU + Vitamin K2 (MK-7) Supports Growing Bones and a Healthy Immune System 100 Sprays Sugar Free Blueberry and Bubblegum Flavour
BetterYou£6.114.7★
Vitamin D 120 Gummies for Adults and Children - Contains 1000IU (25ug) VIT D3 Supplement for Immune Support - Easy Take Very Tasty Blackcurrant Flavour - 4 Month Supply
Club Vits£9.244.7★
What buyers say about vitamin d kids
What buyers praise and complain about, mined from review topics.What buyers love
“Good vitamin”
“Also, I think mine have lasted longer than I expected somehow, really pleased with them”
“Good taste”
“Ease of use”
“Value for the money”
“Chewable”
“Nice flavour, kids like them”
“Does the job”
“so the spray is ideal and tastes great”
“The 400 IU dosage is appropriate for daily use”
What buyers complain about
“High volume per dose”
“Bit expensive”
“Not as easy to administer as other products”
“the liquid inside the bottle is tiny”
“Tasteless and finished very fast”
“This is an unacceptable product for children and even adults”
“not very good flavour so I had to get other vitamins”
“It is also very oily and smells odd”
“has been crying in pain since”
“Made my baby vomit after every dose”
Top return reasons
Common questions
- Is vitamin d kids profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 19 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the vitamin d kids niche?
- 15 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in vitamin d kids?
- Top complaints mined from reviews: Dosage, Value For Money, Ease Of Use. The return rate is 0.1%.
- When does demand for vitamin d kids peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 3.0× the quietest.
- What does it cost to enter the vitamin d kids niche?
- Listings span £3.44–£14.89; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 2,753 reviews — the moat a new listing must climb.