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Vitamin D Kids

Fail

Prices span $3.44–$14.89, mostly outside the sweet spot, so Vitamin D Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£117K/yr141K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
59%top-5 click share · 15 brands · 74 sellers

Flapen Score

Vitamin D Kids against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D Kids 141K times last year and spent an estimated £117K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
11.4%
Market size, estimated
£117Ka year
Peak month
January3.0× the quietest month
Top search term
vitamin d kids38K searches a year

02 · Price

A sale here is worth £7.31.

Listings sell for £7.31 on average, from £3.44 to £14.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.31 that is £5K to £7K a year per listing.

Average price
£7.31under the $15 to $100 sweet spot
Price range
£3.44–£14.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Vitamins. It carries 2,753 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Vitamins
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,753per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Vitamin D Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

74

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

  • maxmedix19%
  • Horbäach13%
  • CHEWY VITES12%
  • BetterYou11%
  • Natures Aid11%
  • Wellkid7%

Demand

Vitamin D Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Vitamin D Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d kids38K/yr
  • kids vitamin d34K/yr
  • vitamin d for kids25K/yr
  • vitamin d gummies kids9K/yr
  • vitamin d for kids 7-146K/yr
  • vitamin d kids gummies5K/yr
  • kids vitamin d gummies4K/yr
  • vitamin d3 kids6K/yr
  • vitamin d children4K/yr
  • vitamin d3 for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage12%−0.07

High volume per dose

It can be hard to get exact amounts in

very hard to tell how much you are giving to the child - not always crear if you administered too much or too little since the dosage is so small

Value For Money10%

Bit expensive

Waste of money

now very overpriced

Ease Of Use8%+0.37

Not as easy to administer as other products

Is it normal it is this difficult to apply

It can be hard to get exact amounts in

Size-Overall7%−0.04

the liquid inside the bottle is tiny

Im only not giving it 5 stars because the tablet is too big

Extremely small

Taste-Overall6%+1.19

Tasteless and finished very fast

Ok. They dont taste very good

a bit tasteless

Love

Vitamin17%+0.79

Good vitamin

Vitamin has lovely flavor

Its a convenient way to give daily vitamins

Quality-Overall16%+1.37

Also, I think mine have lasted longer than I expected somehow, really pleased with them

Excellent product

Good quality

Taste-Overall15%+1.19

Good taste

Good taste and easy to chew

Taste good, easy for kids to swallow and good for heading off winter blues

Ease Of Use11%+0.37

Ease of use

Easy to take

this is very handy

Value For Money8%

Value for the money

Great value for money

Good value

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁█▁

FAQ

Common Vitamin D Kids questions

Answered from the same tracked data.