Vitamin D Drops
FailDemand is soft, at -53.6% this quarter, so Vitamin D Drops is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £77K/yr61K searches / yr
- 90-day growth
- -53.6%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 54 sellers
Flapen Score
Vitamin D Drops against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin D Drops is stronger. Inside it, weaker.
Market
The Vitamin D Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin D Drops 61K times last year and spent an estimated £77K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -53.6%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £77Ka year
- Peak month
- September5.4× the quietest month
- Top search term
- vitamin d drops36K searches a year
02 · Price
A sale here is worth £8.70.
Listings sell for £8.70 on average, from £3.44 to £18.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.
- Average price
- £8.70under the $15 to $100 sweet spot
- Price range
- £3.44–£18.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #81 within Vitamins. It carries 6,459 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #81in Vitamins
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,459per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Vitamin D Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutravita Vitamin D3 Drops 60ml (2000 Drops) Which? Best Buy 2025 - Vitamin D 1000IU per Drop Flexible Dose of Liquid Vitamin D Supplement Supports Bones Immune System & Calcium Absorption
- Price
- £9.89
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 7y ago

Baby Ddrops 10 g 60 Drops - Daily Vitamin D3 Supplement for Infants and Young Children - Supports Teeth & Bone Health - No Preservatives No Taste Non-GMO Allergy-Friendly.
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 3,633
- Age
- 9y ago

Natures Aid Mini Drops Vitamin D3 50ml for Infants & Kids - Bone Teeth Health & Immune System Support - Sugar Free Vegan Gluten-Free Non-GMO - Growth Support for Children Age 0-5 Dropper Included
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 6,462
- Age
- 14y ago

Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 4,049
- Age
- 11y ago

Vitamin D3 K2 Drops - High Strength Vitamin D3 4000 IU & Vitamin K2 25mcg 30ml (600 Drops) - Liquid Vitamin D 1000IU per Drop - MCT Oil Base - By Alpha01
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 7y ago
Trending
90-day click momentum
Baby Vitamin D Drops for Infants & Children 60ml Healthy Immune System Normal Growth & Development of Bones in Kids - 400 IU or 10mcg per Drop (2000 Drops Per Bottle) - Sugar Free Made in The UK
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 6y ago

Grounded Vitamin D3 + K2 Liquid Drops 50ml | High Strength 4 000iu D3 with 25mcg K2 Formula | Natural Orange Flavour with 2000 Drops per Bottle | for Bones Muscle & Immune Function | UK Made
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 9mo ago

Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 4,049
- Age
- 11y ago

Metagenics - Vitamin D3 with K2 Liquid Drops - Bone Health & Immunity - Orange 30ml
- Price
- £18.53
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 11y ago

Baby Ddrops 10 g 60 Drops - Daily Vitamin D3 Supplement for Infants and Young Children - Supports Teeth & Bone Health - No Preservatives No Taste Non-GMO Allergy-Friendly.
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 3,633
- Age
- 9y ago
Newest
by launch date
Grounded Vitamin D3 + K2 Liquid Drops 50ml | High Strength 4 000iu D3 with 25mcg K2 Formula | Natural Orange Flavour with 2000 Drops per Bottle | for Bones Muscle & Immune Function | UK Made
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 9mo ago

Vitamin D3 K2 Drops 4000iu Fast Absorbing MCT Oil for Immunity & Bones 5-Month Supply High Strength Natural Berry Flavour Supplement for Adults & Kids 30ml
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago

IVVION Vegan D3 Drops - 10 UG 120 Drops- Daily 400 IU D3 Supplement for Infant and Young Children
- Price
- £5.90
- Rating
- 4.4/5
- Reviews
- 611
- Age
- 4y ago

Vitamin D Drops 90ml (3000 Drops) - 1000IU per Drop - 50% More - Flexible Dose of Liquid Vitamin D3 Supplement for Adults - Unflavoured & Vegetarian - Made in the UK - Nu U Nutrition
- Price
- £14.44
- Rating
- 4.7/5
- Reviews
- 6,514
- Age
- 5y ago

Nutravita Vegetarian Vitamin D 4000 IU - 500 Micro VIT D Tablets for 16 Months of Supply - VIT D3 for Immunity Bones & Muscles - High Strength Vitamin D Tablets for Men & Women - Made in The UK
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
54
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
17%
- Nutravita32%
- Baby Ddrops Bebe18%
- Natures Aid16%
- Wellbaby8%
- ALPHA015%
- ivvion5%
- Open — no brand owns it (7 brands, 17%)
Demand
Vitamin D Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 5.4×
Search terms
Top Vitamin D Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin d drops36K/yr
- vitamin d3 drops7K/yr
- nutravita vitamin d35K/yr
- vitamins d drops4K/yr
- vit d drops3K/yr
- nutravita vitamin d3 drops7K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D Drops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It can be hard to get exact amounts in
High volume per dose
Misleading dosage
Didnt like the taste
is almost tasteless
It tasted vile
Unable to use
Is it normal it is this difficult to apply
Not as easy to administer as other products
Bit expensive
but a lot more expensive
A bit pricey
Didn't expect it to contain sunflower oil
Oily
It is also very oily and smells odd
Love
Overall, a high-quality vitamin D supplement that does exactly what it should
Also, I think mine have lasted longer than I expected somehow, really pleased with them
Excellent Quality
Great value for this vitamin
Great vitamin
Good value vitamin drops
Convenient to use
Easy to Take
this is very handy
Good price
Good value for money
worth the money
Does the job
Does the job perfectly
As described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D Drops questions
Answered from the same tracked data.









