vitamin d drops
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,458.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.70avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£18.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 61K searches
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vitamin d drops is a £77K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vitamin d drops market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £70K–£87K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.3%
- Avg brand age
- 69 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
54
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
17%
- Nutravita32%
- Baby Ddrops Bebe18%
- Natures Aid16%
- Wellbaby8%
- ALPHA015%
- ivvion5%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -53.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 5.4×
Top vitamin d drops search terms
- vitamin d drops36K/yr
- vitamin d3 drops7K/yr
- nutravita vitamin d35K/yr
- vitamins d drops4K/yr
- vit d drops3K/yr
- nutravita vitamin d3 drops7K/yr
Top vitamin d drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutravita Vitamin D3 Drops 60ml (2000 Drops) Which? Best Buy 2025 - Vitamin D 1000IU per Drop Flexible Dose of Liquid Vitamin D Supplement Supports Bones Immune System & Calcium Absorption
Nutravita£9.894.6★23,939 rev
Baby Ddrops 10 g 60 Drops - Daily Vitamin D3 Supplement for Infants and Young Children - Supports Teeth & Bone Health - No Preservatives No Taste Non-GMO Allergy-Friendly.
Baby Ddrops Bebe£8.214.6★3,633 rev
Natures Aid Mini Drops Vitamin D3 50ml for Infants & Kids - Bone Teeth Health & Immune System Support - Sugar Free Vegan Gluten-Free Non-GMO - Growth Support for Children Age 0-5 Dropper Included
Natures Aid£3.494.5★6,462 rev
Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
Wellbaby£3.444.6★4,049 rev
Vitamin D3 K2 Drops - High Strength Vitamin D3 4000 IU & Vitamin K2 25mcg 30ml (600 Drops) - Liquid Vitamin D 1000IU per Drop - MCT Oil Base - By Alpha01
ALPHA01£7.364.5★212 rev
Newest
by launch date
Grounded Vitamin D3 + K2 Liquid Drops 50ml | High Strength 4 000iu D3 with 25mcg K2 Formula | Natural Orange Flavour with 2000 Drops per Bottle | for Bones Muscle & Immune Function | UK Made
G R O U N D E D COFFEE SCRUB£8.3117 rev
Vitamin D3 K2 Drops 4000iu Fast Absorbing MCT Oil for Immunity & Bones 5-Month Supply High Strength Natural Berry Flavour Supplement for Adults & Kids 30ml
Inner Vitality£9.36170 rev
IVVION Vegan D3 Drops - 10 UG 120 Drops- Daily 400 IU D3 Supplement for Infant and Young Children
ivvion£5.90611 rev
Vitamin D Drops 90ml (3000 Drops) - 1000IU per Drop - 50% More - Flexible Dose of Liquid Vitamin D3 Supplement for Adults - Unflavoured & Vegetarian - Made in the UK - Nu U Nutrition
Nu U Nutrition£14.446,514 rev
Nutravita Vegetarian Vitamin D 4000 IU - 500 Micro VIT D Tablets for 16 Months of Supply - VIT D3 for Immunity Bones & Muscles - High Strength Vitamin D Tablets for Men & Women - Made in The UK
Nutravita£7.6723,939 rev
Trending
90-day click momentum
Baby Vitamin D Drops for Infants & Children 60ml Healthy Immune System Normal Growth & Development of Bones in Kids - 400 IU or 10mcg per Drop (2000 Drops Per Bottle) - Sugar Free Made in The UK
Nutravita£9.084.6★
Grounded Vitamin D3 + K2 Liquid Drops 50ml | High Strength 4 000iu D3 with 25mcg K2 Formula | Natural Orange Flavour with 2000 Drops per Bottle | for Bones Muscle & Immune Function | UK Made
G R O U N D E D COFFEE SCRUB£8.314.6★
Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
Wellbaby£3.444.6★
Metagenics - Vitamin D3 with K2 Liquid Drops - Bone Health & Immunity - Orange 30ml
Metagenics£18.534.6★
Baby Ddrops 10 g 60 Drops - Daily Vitamin D3 Supplement for Infants and Young Children - Supports Teeth & Bone Health - No Preservatives No Taste Non-GMO Allergy-Friendly.
Baby Ddrops Bebe£8.214.6★
What buyers say about vitamin d drops
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a high-quality vitamin D supplement that does exactly what it should”
“Great value for this vitamin”
“Convenient to use”
“Good price”
“Does the job”
“Nice taste”
“Easy peasy, just pop them into my protein shake”
“The dosage is ideal”
“really good ingredients”
“no side effects”
What buyers complain about
“It can be hard to get exact amounts in”
“Didnt like the taste”
“Unable to use”
“Bit expensive”
“Didn't expect it to contain sunflower oil”
“Takes forever to drip out of the bottle”
“Very large dropper definitely unsuitable for kids under 1”
“Ingredients don't match either”
“Allergic skin reaction in toddler”
“Not for newborns”
Common questions
- Is vitamin d drops profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the vitamin d drops niche?
- 13 brands and 54 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in vitamin d drops?
- Top complaints mined from reviews: Dosage, Taste-Overall, Ease Of Use. The return rate is 0.1%.
- When does demand for vitamin d drops peak?
- Demand peaks in Sep–Oct; the busiest month runs 5.4× the quietest.
- What does it cost to enter the vitamin d drops niche?
- Listings span £3.44–£18.53; the average listing price is £8.70 (sweet spot $15–$100). The average incumbent carries 6,459 reviews — the moat a new listing must climb.