Skip to content

Vitamin D Drops

Fail

Demand is soft, at -53.6% this quarter, so Vitamin D Drops is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£77K/yr61K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
68%top-5 click share · 13 brands · 54 sellers

Flapen Score

Vitamin D Drops against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D Drops is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D Drops 61K times last year and spent an estimated £77K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
14.5%
Market size, estimated
£77Ka year
Peak month
September5.4× the quietest month
Top search term
vitamin d drops36K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.44 to £18.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.44–£18.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #81 within Vitamins. It carries 6,459 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#81in Vitamins
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,459per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Vitamin D Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Nutravita32%
  • Baby Ddrops Bebe18%
  • Natures Aid16%
  • Wellbaby8%
  • ALPHA015%
  • ivvion5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Vitamin D Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.4×

Search terms

Top Vitamin D Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d drops36K/yr
  • vitamin d3 drops7K/yr
  • nutravita vitamin d35K/yr
  • vitamins d drops4K/yr
  • vit d drops3K/yr
  • nutravita vitamin d3 drops7K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage12%−0.08

It can be hard to get exact amounts in

High volume per dose

Misleading dosage

Taste-Overall12%+0.34

Didnt like the taste

is almost tasteless

It tasted vile

Ease Of Use8%+0.42

Unable to use

Is it normal it is this difficult to apply

Not as easy to administer as other products

Value For Money6%+0.46

Bit expensive

but a lot more expensive

A bit pricey

Oily/Greasy6%−0.03

Didn't expect it to contain sunflower oil

Oily

It is also very oily and smells odd

Love

Quality-Overall22%+1.27

Overall, a high-quality vitamin D supplement that does exactly what it should

Also, I think mine have lasted longer than I expected somehow, really pleased with them

Excellent Quality

Vitamin15%+1.09

Great value for this vitamin

Great vitamin

Good value vitamin drops

Ease Of Use13%+0.42

Convenient to use

Easy to Take

this is very handy

Value For Money10%+0.46

Good price

Good value for money

worth the money

Advertised Vs Actual Product5%

Does the job

Does the job perfectly

As described

FAQ

Common Vitamin D Drops questions

Answered from the same tracked data.