Vitamin D Drops
FailDemand is soft, at -53.6% this quarter, so Vitamin D Drops is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £77K/yr61K searches / yr
- 90-day growth
- -53.6%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 54 sellers
Flapen Score
Vitamin D Drops against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin D Drops is stronger. Inside it, weaker.
Market
The Vitamin D Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin D Drops 61K times last year and spent an estimated £77K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 14.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -53.6%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £77Ka year
- Peak month
- September5.4× the quietest month
- Top search term
- vitamin d drops36K searches a year
02 · Price
A sale here is worth £8.70.
Listings sell for £8.70 on average, from £3.44 to £18.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.
- Average price
- £8.70under the $15 to $100 sweet spot
- Price range
- £3.44–£18.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #81 within Vitamins. It carries 6,459 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #81in Vitamins
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,459per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Vitamin D Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutravita Vitamin D3 Drops 60ml (2000 Drops) Which? Best Buy 2025 - Vitamin D 1000IU per Drop Flexible Dose of Liquid Vitamin D Supplement Supports Bones Immune System & Calcium Absorption
- Price
- £9.89
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 7y ago

Baby Ddrops 10 g 60 Drops - Daily Vitamin D3 Supplement for Infants and Young Children - Supports Teeth & Bone Health - No Preservatives No Taste Non-GMO Allergy-Friendly.
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 3,633
- Age
- 9y ago

Natures Aid Mini Drops Vitamin D3 50ml for Infants & Kids - Bone Teeth Health & Immune System Support - Sugar Free Vegan Gluten-Free Non-GMO - Growth Support for Children Age 0-5 Dropper Included
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 6,462
- Age
- 14y ago

Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 4,049
- Age
- 11y ago

Vitamin D3 K2 Drops - High Strength Vitamin D3 4000 IU & Vitamin K2 25mcg 30ml (600 Drops) - Liquid Vitamin D 1000IU per Drop - MCT Oil Base - By Alpha01
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 7y ago
Trending
estimated 90-day click momentum
Baby Vitamin D Drops for Infants & Children 60ml Healthy Immune System Normal Growth & Development of Bones in Kids - 400 IU or 10mcg per Drop (2000 Drops Per Bottle) - Sugar Free Made in The UK
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 6y ago

Grounded Vitamin D3 + K2 Liquid Drops 50ml | High Strength 4 000iu D3 with 25mcg K2 Formula | Natural Orange Flavour with 2000 Drops per Bottle | for Bones Muscle & Immune Function | UK Made
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 9mo ago

Wellbaby VIT D Drops by Vitabiotics - Vitamin D Drops for Babies from Birth to 4 Years - from The UKs No.1 Baby Supplement Brand
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 4,049
- Age
- 11y ago

Metagenics - Vitamin D3 with K2 Liquid Drops - Bone Health & Immunity - Orange 30ml
- Price
- £18.53
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 11y ago

Baby Ddrops 10 g 60 Drops - Daily Vitamin D3 Supplement for Infants and Young Children - Supports Teeth & Bone Health - No Preservatives No Taste Non-GMO Allergy-Friendly.
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 3,633
- Age
- 9y ago
Newest
by launch date
Grounded Vitamin D3 + K2 Liquid Drops 50ml | High Strength 4 000iu D3 with 25mcg K2 Formula | Natural Orange Flavour with 2000 Drops per Bottle | for Bones Muscle & Immune Function | UK Made
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 9mo ago

Vitamin D3 K2 Drops 4000iu Fast Absorbing MCT Oil for Immunity & Bones 5-Month Supply High Strength Natural Berry Flavour Supplement for Adults & Kids 30ml
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago

IVVION Vegan D3 Drops - 10 UG 120 Drops- Daily 400 IU D3 Supplement for Infant and Young Children
- Price
- £5.90
- Rating
- 4.4/5
- Reviews
- 611
- Age
- 4y ago

Vitamin D Drops 90ml (3000 Drops) - 1000IU per Drop - 50% More - Flexible Dose of Liquid Vitamin D3 Supplement for Adults - Unflavoured & Vegetarian - Made in the UK - Nu U Nutrition
- Price
- £14.44
- Rating
- 4.7/5
- Reviews
- 6,514
- Age
- 5y ago

Nutravita Vegetarian Vitamin D 4000 IU - 500 Micro VIT D Tablets for 16 Months of Supply - VIT D3 for Immunity Bones & Muscles - High Strength Vitamin D Tablets for Men & Women - Made in The UK
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 23,939
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
54
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
17%
- Nutravita32%
- Baby Ddrops Bebe18%
- Natures Aid16%
- Wellbaby8%
- ALPHA015%
- ivvion5%
- Open — no brand owns it (7 brands, 17%)
Demand
Vitamin D Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 5.4×
Search terms
Top Vitamin D Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin d drops36K/yr
- vitamin d3 drops7K/yr
- nutravita vitamin d35K/yr
- vitamins d drops4K/yr
- vit d drops3K/yr
- nutravita vitamin d3 drops7K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D Drops
We read the reviews and the return reasons for every product selling here.
“It can be hard to get exact amounts in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









