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Vitamin D Drops

Fail

Demand is soft, at -53.6% this quarter, so Vitamin D Drops is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£77K/yr61K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
68%top-5 click share · 13 brands · 54 sellers

Flapen Score

Vitamin D Drops against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D Drops is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D Drops 61K times last year and spent an estimated £77K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
14.5%
Market size, estimated
£77Ka year
Peak month
September5.4× the quietest month
Top search term
vitamin d drops36K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.44 to £18.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.44–£18.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #81 within Vitamins. It carries 6,459 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#81in Vitamins
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,459per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Vitamin D Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

54

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

17%

  • Nutravita32%
  • Baby Ddrops Bebe18%
  • Natures Aid16%
  • Wellbaby8%
  • ALPHA015%
  • ivvion5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Vitamin D Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.4×

Search terms

Top Vitamin D Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitamin d drops36K/yr
  • vitamin d3 drops7K/yr
  • nutravita vitamin d35K/yr
  • vitamins d drops4K/yr
  • vit d drops3K/yr
  • nutravita vitamin d3 drops7K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Drops

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Dosage”
0.1%of orders come back
“It can be hard to get exact amounts in”
A buyer, on “Dosage”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vitamin D Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data