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Vitamin D 2000iu

Fail

Prices span $4.55–$13.31, mostly outside the sweet spot, so Vitamin D 2000iu is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£97K/yr79K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
87%top-5 click share · 8 brands · 52 sellers

Flapen Score

Vitamin D 2000iu against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin D 2000iu is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D 2000iu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D 2000iu 79K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 32 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
15.9%
Market size, estimated
£97Ka year
Peak month
January5.3× the quietest month
Top search term
vitamin d 2000iu31K searches a year

02 · Price

A sale here is worth £7.72.

Listings sell for £7.72 on average, from £4.55 to £13.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.72 that is £8K to £10K a year per listing.

Average price
£7.72under the $15 to $100 sweet spot
Price range
£4.55–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Over-the-Counter Medication. It carries 7,673 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Over-the-Counter Medication
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,673per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Vitamin D 2000iu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

52

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Vitabiotics Ultra29%
  • WeightWorld29%
  • 417%
  • VitaPremium12%
  • Royal Oak Health6%
  • Igennus Healthcare Nutrition3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Vitamin D 2000iu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.3×

Search terms

Top Vitamin D 2000iu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d 2000iu31K/yr
  • vitamin d3 2000iu25K/yr
  • vitamin d 200011K/yr
  • vitamin d 2000 iu6K/yr
  • vitamin d3 2000 iu4K/yr
  • vitamin d3 20003K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D 2000iu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage10%−0.02

it looks as if the dosage is very high

Not accurate dosage

High dose can cause health issues

Size-Overall10%+0.38

Packet is very tiny

Small size

The tablets are small

Vitamin9%+0.40

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

Nutritional Content5%−0.02

Other products in the Nutrition Geeks line are a scam

do not purchase from nutrition geeks

rather dumb where I am normally perfectly healthy

Language Issues4%−0.03

At first I was disappointed to find that all the text on the container was in another language, however Ive now found that the label can be peeled back for details in English and other languages

No English on packaging

Not english

Love

Value For Money19%+1.40

Good price

Good value for money

Good value for money

Vitamin18%+0.40

great vitamin

Healthy vitamin

Good value vitamin

Quality-Overall17%+1.04

Good quality and easy to swallow

Excellent product

the capsules feel high quality

Ease Of Chewing/Swallowing13%+0.59

Easy to swallow

Perfect for people who struggle to swallow them

Perfect for people like myself who struggle to swallow tablets

Advertised Vs Actual Product5%

As advertised

Exactly as Advertised

As described

Return

0.1% Return rate 0% Fixable by listing

Vitamin100%█▁▁▁▁▁

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

FAQ

Common Vitamin D 2000iu questions

Answered from the same tracked data.