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Vitamin D 1000iu

prices mostly outside the sweet spot ($3.13–$10.36) — Vitamin D 1000iu doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 42Growth 2Conversion 100Competition 13Returns 100Price range 0Avg price 17Brand share 34Review moat 24Quality gap 21
This niche Category average

Is Vitamin D 1000iu profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin D 1000iu is a £220K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 36/100.

Vitamin D 1000iu: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.6% over the last 90 days and 20.4% of searches end in a purchase.

£220K

revenue / yr

Units sold / yr40K
Search volume / yr-46.6%178K
Conversion rate20.4%
Avg price£6.05

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 66
Top-5 product click share85%
Open market15%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews5,569

Top Vitamin D 1000iu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£22K£44K£66K£88K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

66

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

11%

  • Vitabiotics Ultra36%
  • Nutrition Geeks23%
  • VitaPremium9%
  • Fultium8%
  • Incite Nutrition8%
  • Nu U Nutrition5%
  • Open — no brand owns it (5 brands, 11%)

Vitamin D 1000iu demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR20.4%Products11Brands11Top 5 Brands85%OOS Rate0.0%Rating4.7★Reviews5,569Avg BSR#70
9K7KSpike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.9×

Top Vitamin D 1000iu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitamin d 1000iu80K/yr
  • vitamin d3 1000 iu31K/yr
  • vitamin d 100015K/yr
  • vitamin d 25mcg/1000iu6K/yr
  • vitamin d tablets 1000iu8K/yr
  • vitamin d 1000 iu8K/yr
  • vitamin d3 1000iu7K/yr
  • vit d 1000iu5K/yr
  • vitamin d 25mcg3K/yr
  • ultra vitamin d 1000iu4K/yr

What reviews say buyers love and hate about Vitamin D 1000iu

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Vitamin19%

Excellent vitamin D3 supplements

Value For Money19%

Good price

Ease Of Chewing/Swallowing15%

swallow - what a bonus

Quality-Overall13%

Good quality

Advertised Vs Actual Product5%

Does the job

What buyers complain about

46% of reviews
Size-Overall16%

its a small bottle

Dosage7%

High dose

Taste-Overall7%

It doesnt have a funny taste

Vitamin5%

I absolutely do not get enough vitamin D

Strength3%

Welness

Common Vitamin D 1000iu questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin D 1000iu 36/100 on Amazon United Kingdom — Skip it. The niche generates £220K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -46.6% over the last 90 days.
Search demand for Vitamin D 1000iu on Amazon United Kingdom peaks in Jan–Oct, where the busiest month runs 2.9× the quietest.