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Vitamin C Powder

Fail

Prices span $3.89–$15.90, mostly outside the sweet spot, so Vitamin C Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£157K/yr128K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
74%top-5 click share · 10 brands · 15 sellers

Flapen Score

Vitamin C Powder against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin C Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C Powder 128K times last year and spent an estimated £157K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
12.9%
Market size, estimated
£157Ka year
Peak month
October1.4× the quietest month
Top search term
vitamin c powder62K searches a year

02 · Price

A sale here is worth £9.51.

Listings sell for £9.51 on average, from £3.89 to £15.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.51 that is £7K to £10K a year per listing.

Average price
£9.51under the $15 to $100 sweet spot
Price range
£3.89–£15.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Vitamins. It carries 1,282 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#129in Vitamins
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,282per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Vitamin C Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • YourSupplements43%
  • Peak Supps18%
  • yourhealthstore10%
  • TUDIMO9%
  • naturesupplies8%
  • UKHealthHouse6%
  • Open — no brand owns it (4 brands, 6%)

Demand

Vitamin C Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin C Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c powder62K/yr
  • ascorbic acid powder21K/yr
  • ascorbic acid16K/yr
  • vit c powder6K/yr
  • ascorbic acid vitamin c powder6K/yr
  • vitamin c powder ascorbic acid3K/yr
  • ascorbic acid vitamin c3K/yr
  • vitamin c powder 1kg4K/yr
  • vitamins c powder2K/yr
  • vitamin c powder organic5K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.03

there is no taste to it

Of course it tastes acidic - its ascorbic acid 🙄 People saying it tastes horrible

the taste is quite tart so would recommend adding to some juice

Solubility14%−0.09

does not dissolve at all

Advertised Vs Actual Product7%−0.10

Bought this thinking it was the alkaline version accidentally was misleading

Acid Regulator/Stomach Ache Relief7%−0.05

Needless to say it is TANGY SOUR causes upset stomach

Value For Money5%+0.84

This is not the cheapest

Love

Vitamin28%+1.94

a good quality vitamin C. I would recommend it

Nice and easy to use Vitamin C

so the product very likely contains a significant amount of Vitamin C

Value For Money12%+0.84

Worth the money

Great value

Good Value

Quality-Overall12%+0.73

Good quality

with good condition

Good quality Vit C

Advertised Vs Actual Product8%−0.10

Does the job

As explained above

It is exactly what I wanted

Dosage6%+0.36

Very clean and pure, 1000mg dissolves in cold water within 1/2 minutes

Really glad to have discovered this - a great way to take higher dosage vit c with no added nasties

FAQ

Common Vitamin C Powder questions

Answered from the same tracked data.