vitamin c gummies
Skip itPrices mostly outside the sweet spot ($6.25–$12.52) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good557.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£70K£70K/yr · 68K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
Price range
Bad£6.25–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin c gummies is a £70K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vitamin c gummies market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £70K–£87K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 8.6%
- Avg brand age
- 55 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
48
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
18%
- WeightWorld37%
- Nutrigums15%
- Known13%
- Vitammies9%
- Vitaldin4%
- Vitavea4%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -44.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top vitamin c gummies search terms
- vitamin c gummies44K/yr
- vitamin c gummies adults12K/yr
- vitamins c gummies4K/yr
- vitamin c and zinc gummies4K/yr
- vit c gummies3K/yr
Top vitamin c gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamin C and Zinc Gummies - 120 Tasty Gummies - Natural Orange Flavour
WeightWorld£10.144.6★2,402 rev
Vitamin C 80mg Gummy | Orange Flavour | 60 Vegan Gummies | Immune Energy & Collagen Formation Support by NUTRIGUMS
Nutrigums£7.964.5★240 rev
Known 1000mg High Strength Vitamin C (Ascorbic Acid) Gummies Zesty Orange Flavour Chewable Vegan Gummy Supplement Immune Collagen Energy & Antioxidant Support 1 Month Supply One-A-Day
Known£10.474.3★214 rev
Vitammies Vitamin C & Zinc Gummies | 200mg VIT C with Zinc | Sugar Free Vegan Immune Support Supplement for Adults & Kids | Orange Lemonade Flavour | 120 Gummies
Vitammies£11.274.6★54 rev
VITALDIN Vitamin C Gummies 240 mg per Serving - 80 Chewable Gummies (40 Days Supply); Orange Flavour Gluten Free Gummy for Kids & Adults
Vitaldin£7.604.5★1,518 rev
Newest
by launch date
Vitamin C 1000mg High-Strength Chewable Tablets for Energy Immune System Support & Fatigue Reduction Natural Orange Flavour - 3-Month Supply Vegan - Vitavea
Vitavea£7.5098 rev
Vitamin C Chewable 180 Orange Tablets 1000mg Supports Immune Health and Helps Fight Colds - Helps Reduce Tiredness and Fatigue
C.Defence£8.31112 rev
Known 1000mg High Strength Vitamin C (Ascorbic Acid) Gummies Zesty Orange Flavour Chewable Vegan Gummy Supplement Immune Collagen Energy & Antioxidant Support 1 Month Supply One-A-Day
Known£10.47214 rev
Berocca Immuno Multivitamin Gummies - Immune System Support Including Vitamin D C A B-Complex (B6 B7 B12) E and Zinc - Supplement for Women Men and Kids - 60 Gummies - Orange Flavour
Berocca£6.63913 rev
Vitamin C Tablets 1000mg - Enriched with Bioflavonoids & Rosehip - Premium Vitamin C Supplements - Vegan Tablets High Strength Ascorbic Acid VIT C for Normal Immune System UK Made
NEW LEAF PRODUCTS£6.47804 rev
Trending
90-day click momentum
Natures Bounty Vitamin C and Zinc Gummies Pack of 60 Gummies 30 Day Supply Immune Support and Cell Protection - Antioxidant Supplement - Gluten Free and Natural Colours
Nature's Bounty£6.254.5★
Vitamin C Tablets 1000mg - Enriched with Bioflavonoids & Rosehip - Premium Vitamin C Supplements - Vegan Tablets High Strength Ascorbic Acid VIT C for Normal Immune System UK Made
NEW LEAF PRODUCTS£6.474.5★
Vitammies Vitamin C & Zinc Gummies | 200mg VIT C with Zinc | Sugar Free Vegan Immune Support Supplement for Adults & Kids | Orange Lemonade Flavour | 120 Gummies
Vitammies£11.274.6★
Vitamin C 200mg Gummies - Sugar Free - Citrus Flavour - Supports Energy & Immunity Free from Artificial Flavours & Colours 60 Vegan Gummies
ALPHA01£7.504.8★
VITALDIN Vitamin C Gummies 240 mg per Serving - 80 Chewable Gummies (40 Days Supply); Orange Flavour Gluten Free Gummy for Kids & Adults
Vitaldin£7.604.5★
What buyers say about vitamin c gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty and definitely more-ish”
“pleasant tasting chewable”
“Good price”
“They are a convenient way to maintain daily vitamin intake”
“Overall very cheap per tablet and good quality, so recommended”
“Does its job perfectly”
“Brilliant flavour”
“made my immune system much more strong”
“Nice and fruity”
“These are very good at stopping you getting colds”
What buyers complain about
“Too sweet”
“not a nice orange taste at all”
“Not easy to chew”
“Sour”
“Not as advertised”
“Disappointing they are not vegetarian”
“large”
“hard to come out the bottle”
“Allergic to this product”
“Very itchy skin”
Common questions
- Is vitamin c gummies profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the vitamin c gummies niche?
- 13 brands and 48 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in vitamin c gummies?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for vitamin c gummies peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the vitamin c gummies niche?
- Listings span £6.25–£12.52; the average listing price is £8.71 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.