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Vitamin C Gummies

Fail

Prices span $6.25–$12.52, mostly outside the sweet spot, so Vitamin C Gummies is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£70K/yr68K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
78%top-5 click share · 13 brands · 48 sellers

Flapen Score

Vitamin C Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin C Gummies is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C Gummies 68K times last year and spent an estimated £70K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
11.8%
Market size, estimated
£70Ka year
Peak month
October2.0× the quietest month
Top search term
vitamin c gummies44K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £6.25 to £12.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.71 that is £4K to £7K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£6.25–£12.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #101 within Vitamins. It carries 557 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#101in Vitamins
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Vitamin C Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

48

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

  • WeightWorld37%
  • Nutrigums15%
  • Known13%
  • Vitammies9%
  • Vitaldin4%
  • Vitavea4%

Demand

Vitamin C Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Vitamin C Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c gummies44K/yr
  • vitamin c gummies adults12K/yr
  • vitamins c gummies4K/yr
  • vitamin c and zinc gummies4K/yr
  • vit c gummies3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness13%−0.08

Too sweet

But the only thing that i dislike about it for now is the sweetness

Not very sweet

Taste-Overall12%+0.60

not a nice orange taste at all

No taste or smell

They taste quite bad

Ease Of Chewing/Swallowing10%+0.66

Not easy to chew

Difficult to swallow

Unpleasant to chew

Sour9%−0.05

Sour

These are so so sour I actually dread having one

a little sour if you chew them

Advertised Vs Actual Product6%−0.06

Not as advertised

not as expected

Love

Taste-Overall22%+0.60

Very tasty and definitely more-ish

Amazing taste

The gummies taste fine

Ease Of Chewing/Swallowing18%+0.66

pleasant tasting chewable

Easy to swallow

Easy to chew

Value For Money13%+1.20

Good price

Value for money

Good value for money

Vitamin13%+1.00

They are a convenient way to maintain daily vitamin intake

Excellent vitamins

have a good mix of vitamins

Quality-Overall8%+0.78

Overall very cheap per tablet and good quality, so recommended

Good quality

Great product

FAQ

Common Vitamin C Gummies questions

Answered from the same tracked data.