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Vitamin C for Kids

Fail

Demand is soft, at -55.4% this quarter, so Vitamin C for Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£35K/yr46K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
67%top-5 click share · 14 brands · 92 sellers

Flapen Score

Vitamin C for Kids against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin C for Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C for Kids 46K times last year and spent an estimated £35K. The top 5 brands take 71% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
9.9%
Market size, estimated
£35Ka year
Top search term
vitamin c for kids13K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £3.05 to £14.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.81 that is £781 to £2K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£3.05–£14.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£781–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #92 within Herbal Supplements. It carries 946 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
8.6%
Average rank
#92in Herbal Supplements
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
946per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vitamin C for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

92

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

  • APOKRA19%
  • Haliborange18%
  • C.Defence13%
  • novomins13%
  • Natures Aid7%
  • Sambucol6%

Demand

Vitamin C for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Vitamin C for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c for kids13K/yr
  • kids vitamin c14K/yr
  • vitamin c kids12K/yr
  • vitamin c gummies kids3K/yr
  • mighty kids vitamin c4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.01

Quite pricey

A bit pricey

Expensive

Vitamin11%

Disappointing for expensive vitamins

Not recommended, No taste at all, Tesco vitamin C far better than this one

Fussy eats to get all the vitamins in them

Taste-Overall7%+1.59

No taste

it tasted horrible

However, the taste wasn't a favourite with my children compared to other gummies they've tried, and the price is on the higher side for the amount you get

Quality-Overall7%+0.72

Not the best

Very disappointed this product had so much positive feedback

Smell6%−0.05

Smell foul and leave lingering chemical after taste

Sour smell

Love

Vitamin21%

Nice vitamin

Healthy vitamins

Good vitamin combo

Taste-Overall21%+1.59

Amazing taste

My son loves the taste of the gummies

Great taste for kids

Quality-Overall15%+0.72

Excellent product

Overall, a decent product with good ingredients,

Great product with positive feedback from my children

Immunity Booster8%+1.07

Amazing immune support for children

Their immune system is much stronger

Great for immunity

Value For Money5%−0.01

Affordable

Great value

Good for the money

FAQ

Common Vitamin C for Kids questions

Answered from the same tracked data.