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Vitamin C and Zinc

Fail

Prices span $2.92–$13.50, mostly outside the sweet spot, so Vitamin C and Zinc is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£169K/yr132K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
69%top-5 click share · 15 brands · 48 sellers

Flapen Score

Vitamin C and Zinc against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin C and Zinc is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C and Zinc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C and Zinc 132K times last year and spent an estimated £169K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
15.7%
Market size, estimated
£169Ka year
Peak month
October2.5× the quietest month
Top search term
vitamin c and zinc70K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.92 to £13.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.10 that is £8K to £10K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.92–£13.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #48 within Minerals. It carries 1,443 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#48in Minerals
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,443per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Vitamin C and Zinc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£67K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

48

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • WeightWorld26%
  • yrhealth17%
  • VL Vita London11%
  • Horbäach9%
  • ALPHA018%
  • Vitamin Store7%

Demand

Vitamin C and Zinc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Vitamin C and Zinc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c and zinc70K/yr
  • vitamin c with zinc13K/yr
  • vitamin c and zinc tablets15K/yr
  • vit c and zinc11K/yr
  • vitamin c zinc10K/yr
  • zinc and vitamin c10K/yr
  • zinc vitamin c3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C and Zinc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Chewing/Swallowing25%−0.18

Impossible to swallow

To swallow, actually almost choked on them and after they felt stuck for hours

Hard to swallow

Size-Overall15%−0.03

Large capsules

Very large tablets

Too Large

Solubility9%−0.05

Dissolves instantly in your mouth, awful taste

it dissolves in a span of few seconds

i literally didnt even have time to swallow they dissolve so fast

Taste-Overall8%+0.10

Dissolves instantly in your mouth, awful taste

they didn't taste that nice

Very chalky with a strange taste

Bitter3%−0.02

are very bitter

Bitter taste

Bitter

Love

Vitamin17%+1.08

Good source of required vitamins

Great handy vitamins

Amazing vitamin

Quality-Overall15%+1.13

It is a good product to have available

Good product, prompt serice, thanks

Good Quality Product

Value For Money13%+0.71

Amazing value

Decent Price

Good Value

Taste-Overall8%+0.10

it turns into a refreshing drink within seconds

Amazing taste

The taste isnt so bad its just like orange juice

Cold Relief4%+0.30

These seem to work really well for preventing a cold

Good for colds

Helps in the fight against colds

FAQ

Common Vitamin C and Zinc questions

Answered from the same tracked data.