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Vitamin C 500mg

Fail

The top 5 brands take 98% of clicks, so Vitamin C 500mg is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£89K/yr56K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
80%top-5 click share · 6 brands · 42 sellers

Flapen Score

Vitamin C 500mg against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin C 500mg is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C 500mg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C 500mg 56K times last year and spent an estimated £89K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
18.3%
Market size, estimated
£89Ka year
Top search term
vitamin c 500mg20K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £3.83 to £18.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £8.66 that is £6K to £9K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£3.83–£18.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #61 within Vitamins. It carries 2,357 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#61in Vitamins
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,357per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Vitamin C 500mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Solgar72%
  • Natures Aid9%
  • G R O U N D E D COFFEE SCRUB7%
  • Simply Supplements6%
  • Vitabiotics Ultra4%
  • Vita Thrive2%
  • Open — no brand owns it (0%)

Demand

Vitamin C 500mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26FebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Vitamin C 500mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c 500mg20K/yr
  • solgar vitamin c19K/yr
  • vitamin c 500mg tablets5K/yr
  • vitamin c solgar5K/yr
  • vitamin c tablets 500mg4K/yr
  • solgar vitamin c 1000mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C 500mg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.40

very big

so they might be a bit large for some to swallow

They are larger than the usual offerings

Ease Of Chewing/Swallowing14%+1.77

it hurts to swallow them

hard to swallow

so they might be a bit large for some to swallow

Vitamin9%+1.48

I received a broken vitamin

Taste-Overall9%−0.05

tasted like mildew I took out more

Strength9%−0.09

Too strong

Love

Vitamin36%+1.48

Good quality vitamin capsules

Nice tasting chewable vitamin c

Delicious vitamins

Quality-Overall14%−0.04

the product seems well made

very high quality

Good reliable company and products

Ease Of Chewing/Swallowing13%+1.77

Pleasant to chew

Easy to swallow

Easy to chew

Value For Money10%+0.11

reasonable price

Good value

Good value for money

Taste-Overall6%−0.05

Taste great

taste is very pleasant

taste great

FAQ

Common Vitamin C 500mg questions

Answered from the same tracked data.