Vitamin C
Vitamin C shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Vitamin C profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin C is a £1.7M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 57/100.
Vitamin C: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.6% over the last 90 days and 13.2% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Vitamin C products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vitamin C Tablets 1000mg - 180 Tablets - 6 Months Supply - 1 per Day
- Price
- £7.42
- Rating
- 4.2/5
- Reviews
- 11,890
- Age
- 6y ago
Nutravita Vitamin C 1000mg Tablets - 180 Vegan 1000mg Vitamin C Tablets not Capsules or Powder - 6 Months - High Strength Ascorbic Acid - Bioflavonoids & Rosehip - Immune Support - Made in UK
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 14,388
- Age
- 6y ago
Natures Aid Vitamin C 1000mg Time Release - High Strength with Bioflavonoids - Supports Immunity Bones & Heart - Antioxidant - Vegan Gluten-Free Non-GMO Supplement 30 Tablets
- Price
- £3.96
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 17y ago
Vitamin C Tablets Sustained Release with Bioflavonoids - 60 Tablets
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 14y ago
Solgar Vitamin C 1000mg - Healthy Immune System - Helps Fight Free Radicals - Vegan - Pack of 100 Capsules
- Price
- £11.43
- Rating
- 4.7/5
- Reviews
- 7,554
- Age
- 16y ago
Trending
90-day click momentum
Zipvit Vitamin C 1000mg 180 High Strength Vitamin C Tablets with Rosehip & Bioflavonoids Vegan VIT C Supplement Supports The Immune System and Reduction of Tiredness and Fatigue
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 2,249
- Age
- 1y ago
Vitamin C Tablets Sustained Release with Bioflavonoids - 120 Tablets
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 9y ago
Natures Aid Vitamin C 500mg 100 Chewable Tablets Supports Immune System & Skin Health - High Strength Sugar Free Vegan Non-GMO Antioxidant Supplement
- Price
- £5.12
- Rating
- 4.6/5
- Reviews
- 3,153
- Age
- 12y ago
Vitamin C 1000mg High-Strength Chewable Tablets for Energy Immune System Support & Fatigue Reduction Natural Orange Flavour - 3-Month Supply Vegan - Vitavea
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 10mo ago
Solgar 500 mg Vitamin C Vegetable Capsules - Pack of 100 - Seasonal Immunity Support - Potent Antioxidant - Reduces Tiredness and Fatigue - Collagen Formation - Vegan
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 1,955
- Age
- 16y ago
Newest
by launch dateVitamin C 1000mg High-Strength Chewable Tablets for Energy Immune System Support & Fatigue Reduction Natural Orange Flavour - 3-Month Supply Vegan - Vitavea
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 10mo ago
Zipvit Vitamin C 1000mg 180 High Strength Vitamin C Tablets with Rosehip & Bioflavonoids Vegan VIT C Supplement Supports The Immune System and Reduction of Tiredness and Fatigue
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 2,249
- Age
- 1y ago
Vitamin C 1000mg per Serving | 360 Vegan Tablets - 6 Month Supply | Vitamin C with Rosehip and Bioflavonoids | High Strength Immune System and Energy Supplement | Made in the UK by Shivay Herbals
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 1y ago
Nutravita Vitamin C Tablets 1100mg 180 Premium Vegan and Vegetarian Tablets 3 Month Supply - High Strength Ascorbic Acid - Vitamin C for The Immune System - Letterbox Friendly - Made in The UK
- Price
- £7.02
- Rating
- 4.6/5
- Reviews
- 950
- Age
- 2y ago
Vitamin C Tablets 1000mg - Enriched with Bioflavonoids & Rosehip - Premium Vitamin C Supplements - Vegan Tablets High Strength Ascorbic Acid VIT C for Normal Immune System UK Made
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 804
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
83
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
29%
- WeightWorld25%
- Nutravita17%
- Vitabiotics Ultra9%
- Natures Aid8%
- Solgar7%
- Zipvit5%
Vitamin C demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Vitamin C search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin c1.3M/yr
- vitamin c tablets136K/yr
- vit c49K/yr
- vitamin c 1000mg45K/yr
- high strength vitamin c20K/yr
- vit c tablets13K/yr
- vitamin c capsules15K/yr
- vitamin c supplements14K/yr
- vitamin c 1000mg tablets8K/yr
- vitabiotics vitamin c9K/yr
What reviews say buyers love and hate about Vitamin C
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good value for money”
“Great handy vitamins”
“Excellent product”
“Pleasant to chew”
“they have a slight taste to them”
What buyers complain about
70% of reviews“Impossible to swallow”
“Very large tablets”
“Unpleasant taste”
“Dissolves instantly in your mouth, awful taste”
“But not these Vitamin Cs”
Common Vitamin C questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
