Vitamin C
MaybeReturns run at only 0.1% of orders. But demand is soft, at -21.6% this quarter, so Vitamin C is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 4857
- Market size
- £1.7M/yr1.6M searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 83 sellers
Flapen Score
Vitamin C against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin C is stronger. Inside it, weaker.
Market
The Vitamin C market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin C 1.6M times last year and spent an estimated £1.7M. The top 5 brands take 66% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £1.7Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- vitamin c1.3M searches a year
02 · Price
A sale here is worth £8.04.
Listings sell for £8.04 on average, from £2.92 to £19.07. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £8.04 that is £80K to £100K a year per listing.
- Average price
- £8.04under the $15 to $100 sweet spot
- Price range
- £2.92–£19.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £80K–£100K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #21 within Vitamins. It carries 3,429 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #21in Vitamins
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,429per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Vitamin C products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitamin C Tablets 1000mg - 180 Tablets - 6 Months Supply - 1 per Day
- Price
- £7.42
- Rating
- 4.2/5
- Reviews
- 11,890
- Age
- 6y ago

Nutravita Vitamin C 1000mg Tablets - 180 Vegan 1000mg Vitamin C Tablets not Capsules or Powder - 6 Months - High Strength Ascorbic Acid - Bioflavonoids & Rosehip - Immune Support - Made in UK
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 14,388
- Age
- 6y ago

Natures Aid Vitamin C 1000mg Time Release - High Strength with Bioflavonoids - Supports Immunity Bones & Heart - Antioxidant - Vegan Gluten-Free Non-GMO Supplement 30 Tablets
- Price
- £3.96
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 17y ago

Vitamin C Tablets Sustained Release with Bioflavonoids - 60 Tablets
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 14y ago

Solgar Vitamin C 1000mg - Healthy Immune System - Helps Fight Free Radicals - Vegan - Pack of 100 Capsules
- Price
- £11.43
- Rating
- 4.7/5
- Reviews
- 7,554
- Age
- 16y ago
Trending
90-day click momentum
Zipvit Vitamin C 1000mg 180 High Strength Vitamin C Tablets with Rosehip & Bioflavonoids Vegan VIT C Supplement Supports The Immune System and Reduction of Tiredness and Fatigue
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 2,249
- Age
- 1y ago

Vitamin C Tablets Sustained Release with Bioflavonoids - 120 Tablets
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 9y ago

Natures Aid Vitamin C 500mg 100 Chewable Tablets Supports Immune System & Skin Health - High Strength Sugar Free Vegan Non-GMO Antioxidant Supplement
- Price
- £5.12
- Rating
- 4.6/5
- Reviews
- 3,153
- Age
- 12y ago

Vitamin C 1000mg High-Strength Chewable Tablets for Energy Immune System Support & Fatigue Reduction Natural Orange Flavour - 3-Month Supply Vegan - Vitavea
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 10mo ago

Solgar 500 mg Vitamin C Vegetable Capsules - Pack of 100 - Seasonal Immunity Support - Potent Antioxidant - Reduces Tiredness and Fatigue - Collagen Formation - Vegan
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 1,955
- Age
- 16y ago
Newest
by launch date
Vitamin C 1000mg High-Strength Chewable Tablets for Energy Immune System Support & Fatigue Reduction Natural Orange Flavour - 3-Month Supply Vegan - Vitavea
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 10mo ago

Zipvit Vitamin C 1000mg 180 High Strength Vitamin C Tablets with Rosehip & Bioflavonoids Vegan VIT C Supplement Supports The Immune System and Reduction of Tiredness and Fatigue
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 2,249
- Age
- 1y ago

Vitamin C 1000mg per Serving | 360 Vegan Tablets - 6 Month Supply | Vitamin C with Rosehip and Bioflavonoids | High Strength Immune System and Energy Supplement | Made in the UK by Shivay Herbals
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 1y ago

Nutravita Vitamin C Tablets 1100mg 180 Premium Vegan and Vegetarian Tablets 3 Month Supply - High Strength Ascorbic Acid - Vitamin C for The Immune System - Letterbox Friendly - Made in The UK
- Price
- £7.02
- Rating
- 4.6/5
- Reviews
- 950
- Age
- 2y ago

Vitamin C Tablets 1000mg - Enriched with Bioflavonoids & Rosehip - Premium Vitamin C Supplements - Vegan Tablets High Strength Ascorbic Acid VIT C for Normal Immune System UK Made
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 804
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
83
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
29%
- WeightWorld25%
- Nutravita17%
- Vitabiotics Ultra9%
- Natures Aid8%
- Solgar7%
- Zipvit5%
Demand
Vitamin C search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Vitamin C search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin c1.3M/yr
- vitamin c tablets136K/yr
- vit c49K/yr
- vitamin c 1000mg45K/yr
- high strength vitamin c20K/yr
- vit c tablets13K/yr
- vitamin c capsules15K/yr
- vitamin c supplements14K/yr
- vitamin c 1000mg tablets8K/yr
- vitabiotics vitamin c9K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin C
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Impossible to swallow
are not chewable
Tough to swallow
Very large tablets
But still too bulky
Slightly Large
Unpleasant taste
Taste is vile
Taste awful
Dissolves instantly in your mouth, awful taste
they start dissolving in an odd way
i literally didnt even have time to swallow they dissolve so fast
But not these Vitamin Cs
Worst vitamin c tablets ive ever tried
These are by far the worst vitamins Ive ever taken
Love
Good value for money
Best value
Decent Price
Great handy vitamins
Good vitamin tablets
Delicious vitamins
Excellent product
the tablets feel good quality
The tablets feel high quality
Pleasant to chew
Easy to chew
Easier to swallow
they have a slight taste to them
absolutely no problems, no aftertaste, happy with purchase
Taste great
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin C questions
Answered from the same tracked data.









