Skip to content

Vitamin B6

Fail

Prices span $3.56–$11.38, mostly outside the sweet spot, so Vitamin B6 is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£173K/yr159K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
77%top-5 click share · 9 brands · 25 sellers

Flapen Score

Vitamin B6 against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin B6 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin B6 159K times last year and spent an estimated £173K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
15.4%
Market size, estimated
£173Ka year
Peak month
February1.4× the quietest month
Top search term
vitamin b678K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £3.56 to £11.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.05 that is £11K to £14K a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£3.56–£11.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Vitamins. It carries 2,160 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Vitamins
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,160per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vitamin B6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Natures Aid29%
  • Nutravita28%
  • Solgar17%
  • Best Naturals8%
  • Lindens6%
  • Horbäach5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Vitamin B6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin B6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b678K/yr
  • b6 vitamins38K/yr
  • vitamin b6 high strength15K/yr
  • vit b65K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B6

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage16%−0.09

tingling when actually Ive discovered this dose is way too High to be safely consumed it can actually cause nerve damage

Why is this brand advocating 25 mg per day when 10 mg is a safe level

However, I've recently read that 250mg is too strong - so maybe do some research before buying

Pain Relief-Overall16%−0.05

These made be feel ill

Made me sickly

I suffer terribly from night cramps in my legs so thought I would try these

Side Effects11%−0.06

No effect noticed

within an hour I was sick

Value For Money8%+1.09

Gone to expensive

gone very expensive

Waste of money

Magnesium6%−0.05

Only now I'm realizing after googling the difference between the various types of magnesium that this is magnesium oxide which apparently has low absorption. around 4%

There are different types of magnesium this is magnesium as oxide which has very poor digestive capabilities

**magnesium stearate**-> this substance is not ment for long term human consumption

Love

Value For Money19%+1.09

Is what it is at a reasonable price

Value for money

Good price

Quality-Overall15%+0.85

Excellent product

Freshly packed with a high quality

Its good produ

Vitamin12%+0.48

Honestly best vitamins I have invested in

Good quality vitamin

Solgar Vitamins always great

Ease Of Chewing/Swallowing7%+0.52

Easy to swallow

Tablets are small and easy to swallow and seem to be good quality and value

Nice small tablet easy to swallow

Energy Level5%+0.25

you will really see an improvement in energy level

for me it helps gives me energy

They help me maintain my energy levels and overall wellness, and I feel confident knowing Im getting a reliable, high-quality supplement

FAQ

Common Vitamin B6 questions

Answered from the same tracked data.