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Vitamin B6

prices mostly outside the sweet spot ($3.56–$11.38) — Vitamin B6 doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 35Growth 12Conversion 97Competition 19Returns 100Price range 0Avg price 20Brand share 28Review moat 43Quality gap 37
This niche Category average

Is Vitamin B6 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin B6 is a £173K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.

Vitamin B6: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.6% over the last 90 days and 15.4% of searches end in a purchase.

£173K

revenue / yr

Units sold / yr25K
Search volume / yr-26.6%159K
Conversion rate15.4%
Avg price£7.05

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 25
Top-5 product click share77%
Open market12%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,160

Top Vitamin B6 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£35K£52K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Natures Aid29%
  • Nutravita28%
  • Solgar17%
  • Best Naturals8%
  • Lindens6%
  • Horbäach5%
  • Open — no brand owns it (3 brands, 6%)

Vitamin B6 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR15.4%Products13Brands9Top 5 Brands88%OOS Rate0.0%Rating4.5★Reviews2,160Avg BSR#13
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Vitamin B6 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitamin b678K/yr
  • b6 vitamins38K/yr
  • vitamin b6 high strength15K/yr
  • vit b65K/yr

What reviews say buyers love and hate about Vitamin B6

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Value For Money19%

Is what it is at a reasonable price

Quality-Overall15%

Excellent product

Vitamin12%

Honestly best vitamins I have invested in

Ease Of Chewing/Swallowing7%

Easy to swallow

Energy Level5%

you will really see an improvement in energy level

What buyers complain about

70% of reviews
Dosage16%

tingling when actually Ive discovered this dose is way too High to be safely consumed it can actually cause nerve damage

Pain Relief-Overall16%

These made be feel ill

Side Effects11%

No effect noticed

Value For Money8%

Gone to expensive

Magnesium6%

Only now I'm realizing after googling the difference between the various types of magnesium that this is magnesium oxide which apparently has low absorption. around 4%

Common Vitamin B6 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin B6 39/100 on Amazon United Kingdom — Skip it. The niche generates £173K/yr across 13 tracked products. Search demand moved -26.6% over the last 90 days.
Search demand for Vitamin B6 on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.