Vitamin B6
FailPrices span $3.56–$11.38, mostly outside the sweet spot, so Vitamin B6 is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £173K/yr159K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 25 sellers
Flapen Score
Vitamin B6 against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin B6 is stronger. Inside it, weaker.
Market
The Vitamin B6 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin B6 159K times last year and spent an estimated £173K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £173Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- vitamin b678K searches a year
02 · Price
A sale here is worth £7.05.
Listings sell for £7.05 on average, from £3.56 to £11.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.05 that is £11K to £14K a year per listing.
- Average price
- £7.05under the $15 to $100 sweet spot
- Price range
- £3.56–£11.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Vitamins. It carries 2,160 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Vitamins
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,160per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vitamin B6 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Aid Vitamin B6 100mg High Strength Pyridoxine Supports Energy Hormonal Balance & Nervous System Vegan Gluten-Free Non-GMO Daily Food Supplement 100 Tablets
- Price
- £5.27
- Rating
- 4.6/5
- Reviews
- 3,076
- Age
- 20y ago

Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 646
- Age
- 3y ago

Solgar Vitamin B6 50 mg Tablets - Pack of 100 - Metabolism and Immune Support - Balanced Hormones and Red Blood Cell Formation - Vegan and Gluten Free
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 1,043
- Age
- 16y ago

Vitamin B6 50mg
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 912
- Age
- 16y ago

Best Naturals Vitamin B6 25 mg 250 Tablets
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 6,418
- Age
- 11y ago
Trending
estimated 90-day click momentum
Vitamin B6 100mg 90 Vegan Capsules Max Strength Pyridoxine Hydrochloride Resealable and Recyclable Pouch - By Alpha01
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 7y ago

Vitamin B6 50mg
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 912
- Age
- 16y ago

Vitamin B6 High Strength 100mg | 180 Tablets (6 Months Supply) | Vitamin B6 as Pyridoxine HCI | One-a-Day Formula Suitable for Vegans | By Horbaach
- Price
- £6.38
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 5y ago

VitaThrive Vitamin B6 100mg Tablets High Strength Pyridoxine Hydrochloride Supplement for Energy Hormonal Regulation & Immune Support Vegan Vitamin B6 Tablets for Men & Women 90 Tablets
- Price
- £3.56
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 4y ago

Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 646
- Age
- 3y ago
Newest
by launch date
Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 646
- Age
- 3y ago

INNOPURE Vitamin B6 Capsules 100mg (No Fillers or Binders) Pure-Fill High Strength Vitamin B6 Supplement 1 Daily Capsule (Not Tablets) 120 Capsules
- Price
- £10.46
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 3y ago

VitaThrive Vitamin B6 100mg Tablets High Strength Pyridoxine Hydrochloride Supplement for Energy Hormonal Regulation & Immune Support Vegan Vitamin B6 Tablets for Men & Women 90 Tablets
- Price
- £3.56
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 4y ago

Nutravita Vitamin B Complex High Potency - 1 Full Year Supply - 8 Vitamins B1-B2-B3-B5-B6-B12 Biotin Folic Acid & VIT D3 in 1 High Strength Micro Tablet - Reduction of Tiredness - Made in The UK
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 10,164
- Age
- 5y ago

Best Naturals Vitamin B6 200mg for Adults 120 Tablets
- Price
- £10.35
- Rating
- 4.4/5
- Reviews
- 778
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
25
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
6%
- Natures Aid29%
- Nutravita28%
- Solgar17%
- Best Naturals8%
- Lindens6%
- Horbäach5%
- Open — no brand owns it (3 brands, 6%)
Demand
Vitamin B6 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin B6 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin b678K/yr
- b6 vitamins38K/yr
- vitamin b6 high strength15K/yr
- vit b65K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B6
We read the reviews and the return reasons for every product selling here.
“tingling when actually Ive discovered this dose is way too High to be safely consumed it can actually cause nerve damage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B6 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









