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Vitamin B6

Fail

Prices span $3.56–$11.38, mostly outside the sweet spot, so Vitamin B6 is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£173K/yr159K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
77%top-5 click share · 9 brands · 25 sellers

Flapen Score

Vitamin B6 against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin B6 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin B6 159K times last year and spent an estimated £173K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
15.4%
Market size, estimated
£173Ka year
Peak month
February1.4× the quietest month
Top search term
vitamin b678K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £3.56 to £11.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.05 that is £11K to £14K a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£3.56–£11.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Vitamins. It carries 2,160 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Vitamins
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,160per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vitamin B6 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

25

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

6%

  • Natures Aid29%
  • Nutravita28%
  • Solgar17%
  • Best Naturals8%
  • Lindens6%
  • Horbäach5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Vitamin B6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin B6 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitamin b678K/yr
  • b6 vitamins38K/yr
  • vitamin b6 high strength15K/yr
  • vit b65K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B6

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
16%of negative reviews mention “Dosage”
0.1%of orders come back
“tingling when actually Ive discovered this dose is way too High to be safely consumed it can actually cause nerve damage”
A buyer, on “Dosage”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vitamin B6 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data