Is vitamin b6 profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 13 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (39/100).

How competitive is the vitamin b6 niche?

9 brands and 25 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in vitamin b6?

Top complaints mined from reviews: Dosage, Pain Relief-Overall, Side Effects. The return rate is 0.1%.

When does demand for vitamin b6 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the vitamin b6 niche?

Listings span £3.56–£11.38; the average listing price is £7.05 (sweet spot $15–$100). The average incumbent carries 2,160 reviews — the moat a new listing must climb.

vitamin b6

Skip it

Prices mostly outside the sweet spot ($3.56–$11.38) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,160.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£173K

£173K/yr · 159K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.05

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Price range

Bad£3.56–£11.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, vitamin b6 is a £173K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vitamin b6 market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £141K–£176K; units × avg price
Conversion rate: 15.4%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Natures Aid29%
Nutravita28%
Solgar17%
Best Naturals8%
Lindens6%
Horbäach5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top vitamin b6 search terms

vitamin b678K/yr -28.7%12.5% conv.
b6 vitamins38K/yr -28.4%13.5% conv.
vitamin b6 high strength15K/yr -21.3%14.5% conv.
vit b65K/yr -12.2%12.8% conv.

All search terms

Top vitamin b6 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Aid Vitamin B6 100mg High Strength Pyridoxine Supports Energy Hormonal Balance & Nervous System Vegan Gluten-Free Non-GMO Daily Food Supplement 100 Tablets

Natures Aid£5.274.6★3,076 rev

Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue

Nutravita£6.214.5★646 rev

Solgar Vitamin B6 50 mg Tablets - Pack of 100 - Metabolism and Immune Support - Balanced Hormones and Red Blood Cell Formation - Vegan and Gluten Free

Solgar£8.044.6★1,043 rev

Vitamin B6 50mg

Solgar£6.494.6★912 rev

Best Naturals Vitamin B6 25 mg 250 Tablets

Best Naturals£8.104.6★6,418 rev

Newest

by launch date

Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue

Nutravita£6.21646 rev

3y ago

INNOPURE Vitamin B6 Capsules 100mg (No Fillers or Binders) Pure-Fill High Strength Vitamin B6 Supplement 1 Daily Capsule (Not Tablets) 120 Capsules

INNOPURE£10.4676 rev

3y ago

VitaThrive Vitamin B6 100mg Tablets High Strength Pyridoxine Hydrochloride Supplement for Energy Hormonal Regulation & Immune Support Vegan Vitamin B6 Tablets for Men & Women 90 Tablets

Vita Thrive£3.56170 rev

4y ago

Nutravita Vitamin B Complex High Potency - 1 Full Year Supply - 8 Vitamins B1-B2-B3-B5-B6-B12 Biotin Folic Acid & VIT D3 in 1 High Strength Micro Tablet - Reduction of Tiredness - Made in The UK

Nutravita£11.3810,164 rev

5y ago

Best Naturals Vitamin B6 200mg for Adults 120 Tablets

Best Naturals£10.35778 rev

5y ago

What buyers say about vitamin b6

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Is what it is at a reasonable price”

Quality-Overall15%

“Excellent product”

Vitamin12%

“Honestly best vitamins I have invested in”

Ease Of Chewing/Swallowing7%

“Easy to swallow”

Energy Level5%

“you will really see an improvement in energy level”

Sleep Quality5%

“helps with sleep”

Advertised Vs Actual Product4%

“As advertised”

Hormonal Balance4%

“I got this for my hormonal changes during menopause & it has really helped so I thought i would try it on my 16 year old for her hormones in general & it worked, she said she felt more like herself in the run up to menstruation”

Ease Of Use3%

“Great convenient daily method”

Size-Overall3%

“Good tablet size for anyone to take”

What buyers complain about

Dosage16%

“tingling when actually Ive discovered this dose is way too High to be safely consumed it can actually cause nerve damage”

Pain Relief-Overall16%

“These made be feel ill”

Side Effects11%

“No effect noticed”

Value For Money8%

“Gone to expensive”

Magnesium6%

“Only now I'm realizing after googling the difference between the various types of magnesium that this is magnesium oxide which apparently has low absorption. around 4%”

Texture/Consistency-Overall4%

“very powdery”

Strength3%

“very low potency”

Quality-Overall3%

“Poor”

Acid Regulator/Stomach Ache Relief3%

“Terrible, upset my stomach for weeks going to loo all the time tummy aches and dreadful wind definitely a no no”

Taste-Overall3%

“Product exactly what I wanted however has quite an unpleasant taste”

Common questions

Is vitamin b6 profitable to sell on Amazon United Kingdom?: The niche generates £173K/yr across 13 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (39/100).
How competitive is the vitamin b6 niche?: 9 brands and 25 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in vitamin b6?: Top complaints mined from reviews: Dosage, Pain Relief-Overall, Side Effects. The return rate is 0.1%.
When does demand for vitamin b6 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the vitamin b6 niche?: Listings span £3.56–£11.38; the average listing price is £7.05 (sweet spot $15–$100). The average incumbent carries 2,160 reviews — the moat a new listing must climb.