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Vitamin B3

soft demand (-17.3% this quarter) — Vitamin B3 doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 31Growth 16Conversion 87Competition 20Returns 99Price range 58Avg price 42Brand share 33Review moat 37Quality gap 50
This niche Category average

Is Vitamin B3 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin B3 is a £139K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.

Vitamin B3: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.3% over the last 90 days and 10.0% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr15K
Search volume / yr-17.3%126K
Conversion rate10.0%
Avg price£11.09

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 14
Top-5 product click share76%
Open market15%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,850

Top Vitamin B3 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Health4All43%
  • Carlyle17%
  • Nutricost12%
  • ALPHA019%
  • Horbäach3%
  • Bettervits3%
  • Open — no brand owns it (6 brands, 12%)

Vitamin B3 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR10.0%Products15Brands12Top 5 Brands85%OOS Rate0.0%Rating4.5★Reviews2,850Avg BSR#9
4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Vitamin B3 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitamin b332K/yr
  • nicotinamide17K/yr
  • vitamin b3 niacinamide12K/yr
  • nicotinamide 500mg7K/yr
  • b3 vitamin12K/yr
  • niacinamide supplement10K/yr
  • b3 nicotinamide 500mg7K/yr
  • vitamin b3 nicotinamide 500mg3K/yr
  • vitamin b3 niacin5K/yr
  • vit b33K/yr

What reviews say buyers love and hate about Vitamin B3

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money16%

Worth every penny

Vitamin16%

Good vitamin

Quality-Overall15%

Its good produ

Advertised Vs Actual Product15%

Item description accuracy

Energy Level7%

Increased energy

What buyers complain about

81% of reviews
Advertised Vs Actual Product12%

Confusing? Nicotinamide or Niacin? This says Nicotinamide on the front but Niacin on the back.

Size-Overall12%

Very big capsules

Strength12%

very low potency

Allergies8%

Red, itching rash

Color Fading/Discoloration8%

have to say no change at all in skin colour

Vitamin B3 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
57%
2Ease Of Chewing/Swallowing
29%
3Value For Money
14%

Common Vitamin B3 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin B3 44/100 on Amazon United Kingdom — Skip it. The niche generates £139K/yr across 15 tracked products. Search demand moved -17.3% over the last 90 days.
Search demand for Vitamin B3 on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.7× the quietest.