Vitamin B2
soft demand (-7.3% this quarter) — Vitamin B2 doesn't clear our bar today.
Flapen Score
Is Vitamin B2 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin B2 is a £101K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.
Vitamin B2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.3% over the last 90 days and 12.8% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Vitamin B2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Solgar Vitamin B2 (Riboflavin) 100 mg Vegetable Capsules - Pack of 100 - Supports Energy Production - Can Help Reduce Tiredness and Fatigue - Vegan and Gluten-Free
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 1,887
- Age
- 16y ago
Vitamin B2 Riboflavin 400mg Migraine Support 120 Capsules 4 Months Supply
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 3y ago
Nutricost Vitamin B2 (Riboflavin) 400mg 120 Capsules - Gluten Free Non-GMO Energy Boost Premium Quality
- Price
- £13.19
- Rating
- 4.6/5
- Reviews
- 14,807
- Age
- 9y ago
Vitamin B2 Riboflavin | 400mg Migraine Support 180 Capsules | 6 Months Supply | Vegan High Strength Riboflavin Supplement | Liposomal Delivery for Maximum Absorption | Non-GMO | UK Company
- Price
- £11.00
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago
Vitamin B2 Riboflavin 200mg | 120 Vegan Tablets (4 Months Supply) | High Strength Supplement | No Artificial Preservatives | by Horbaach
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago
Trending
90-day click momentum
FuelFinity Vitamin B2 Riboflavin 100mg - for Energy & Migraine Relief Support - 90 Days Supply - Made in UK Vegan No additives
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 1y ago
Vitamin B2 Riboflavin Supplement 60 Vegan Tablets for Men & Women High Strength Made in the UK
- Price
- £4.63
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 8mo ago
Vitamin B2 Riboflavin | 400mg Migraine Support 180 Capsules | 6 Months Supply | Vegan High Strength Riboflavin Supplement | Liposomal Delivery for Maximum Absorption | Non-GMO | UK Company
- Price
- £11.00
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago
Metabolics Riboflavin 5-Phosphate 47.5mg | Active Vitamin B2 for Energy Vision & Nervous System | UK Made GMP Certified | Vegan | 60 Capsules
- Price
- £18.23
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 11y ago
Nutravita Vitamin B Complex High Potency - 1 Full Year Supply - 8 Vitamins B1-B2-B3-B5-B6-B12 Biotin Folic Acid & VIT D3 in 1 High Strength Micro Tablet - Reduction of Tiredness - Made in The UK
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 10,164
- Age
- 5y ago
Newest
by launch dateVitamin B2 Riboflavin Supplement 60 Vegan Tablets for Men & Women High Strength Made in the UK
- Price
- £4.63
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 8mo ago
Vitamin B2 Riboflavin | 400mg Migraine Support 180 Capsules | 6 Months Supply | Vegan High Strength Riboflavin Supplement | Liposomal Delivery for Maximum Absorption | Non-GMO | UK Company
- Price
- £11.00
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago
FuelFinity Vitamin B2 Riboflavin 100mg - for Energy & Migraine Relief Support - 90 Days Supply - Made in UK Vegan No additives
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 1y ago
Vitamin B2 Riboflavin 200mg | 120 Vegan Tablets (4 Months Supply) | High Strength Supplement | No Artificial Preservatives | by Horbaach
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago
Vitamin B2 Riboflavin 400mg Migraine Support 120 Capsules 4 Months Supply
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 rising
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
16%
- Health4All29%
- Solgar23%
- Nutricost10%
- MetaSuperfoods9%
- Horbäach7%
- FuelFinity7%
- Open — no brand owns it (8 brands, 16%)
Vitamin B2 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vitamin B2 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin b227K/yr
- b2 vitamin14K/yr
- riboflavin16K/yr
- vitamin b2 riboflavin3K/yr
What reviews say buyers love and hate about Vitamin B2
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good Value”
“Honestly best vitamins I have invested in”
“Easy to swallow”
“Its good produ”
“I am using it now it has given me more energy not feeling more tired any more”
What buyers complain about
69% of reviews“I needed to take a lower dose first and then work up to these because the side effects where too extreme at first, making me feel dizzy and light headed”
“They smell so bad”
“Warning your pee will be luminous yellow”
“Expensive 6 week mistake”
“Very small box”
Vitamin B2 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vitamin B2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
