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Vitamin B2

Fail

Demand is soft, at -7.3% this quarter, so Vitamin B2 is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£101K/yr69K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
71%top-5 click share · 14 brands · 23 sellers

Flapen Score

Vitamin B2 against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin B2 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin B2 69K times last year and spent an estimated £101K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
12.8%
Market size, estimated
£101Ka year
Peak month
October1.4× the quietest month
Top search term
vitamin b227K searches a year

02 · Price

A sale here is worth £11.35.

Listings sell for £11.35 on average, from £4.63 to £22.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.35 that is £3K to £6K a year per listing.

Average price
£11.35under the $15 to $100 sweet spot
Price range
£4.63–£22.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #8 within Vitamins. It carries 1,823 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#8in Vitamins
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,823per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Vitamin B2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Health4All29%
  • Solgar23%
  • Nutricost10%
  • MetaSuperfoods9%
  • Horbäach7%
  • FuelFinity7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Vitamin B2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin B2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b227K/yr
  • b2 vitamin14K/yr
  • riboflavin16K/yr
  • vitamin b2 riboflavin3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects11%−0.06

I needed to take a lower dose first and then work up to these because the side effects where too extreme at first, making me feel dizzy and light headed

Strange side effects

however there are side effects like bright green urine

Smell11%−0.08

They smell so bad

Watch out packing product causes very smelly trumps

Cant say Ive noticed a strong smell or anything like that

Color8%−0.02

Warning your pee will be luminous yellow

Problem is nowhere I can see on the Amazon write up does it say the capsule is yellow

Does turn ur wee bright yellow

Value For Money7%+0.38

Expensive 6 week mistake

Waste of money

Size-Overall6%+0.59

Very small box

Very small little pills

Love

Value For Money20%+0.38

Good Value

Good value for money

Excellent value for money

Vitamin15%+1.14

Honestly best vitamins I have invested in

A premium supplement that feels well thought out and reliable

A potent addition to my daily supplement stack

Ease Of Chewing/Swallowing12%+0.31

Easy to swallow

Small enough to easily swallow, good value for money, pleasant odour,not been taking long enough to be able to comment on effectiveness, sleep quality yet

easily to swallow. for someone who Hates swallowing pills

Quality-Overall9%+0.17

Its good produ

Good quality

Good reliable product

Energy Level8%+0.67

I am using it now it has given me more energy not feeling more tired any more

Really good I have noticed a difference in my energy levels

you will really see an improvement in energy level

Return

0.1% Return rate 50% Fixable by listing

Color50%▁█▁▁▁▁

Warning your pee will be luminous yellow

Problem is nowhere I can see on the Amazon write up does it say the capsule is yellow

Does turn ur wee bright yellow

Vitamin50%▁▁▁█▁▁

Your body is filtering out unused vitamins

FAQ

Common Vitamin B2 questions

Answered from the same tracked data.