Vitamin B12
prices mostly outside the sweet spot ($4.73–$7.99) — Vitamin B12 doesn't clear our bar today.
Flapen Score
Is Vitamin B12 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin B12 is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Vitamin B12: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.0% over the last 90 days and 16.6% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Vitamin B12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Vitamin B12 Tablets - 450 Tablets (1+ Year Supply) - 1 Per Day - 1000mcg - 6mm in Size - Easy to Swallow - Methylcobalamin Form - Vegan Vitamin B12 Supplement for Men & Women - Made in the UK
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 28,784
- Age
- 3y ago
Zipvit Vitamin B12 Tablets High Strength 1100mcg 1 Year Supply Pure Methylcobalamin 360 Vegan Tablets Reduces Tiredness Supports Energy and Immunity
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 10,839
- Age
- 9y ago
Solgar Vitamin 100 g B12 Tablets - Pack of 100 - Easy to take Form - for Healthy Nervous System Heart and Mind - Red Blood Cell Formation - Vegan
- Price
- £4.73
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 16y ago
Nutravita Vitamin B12 1000mcg - 365 High Strength Vegan Tablets (1 Year Supply) - Max Strength B12 Supplement - Contributes to The Reduction of Tiredness and Fatigue - Made in The UK
- Price
- £7.77
- Rating
- 4.7/5
- Reviews
- 9,029
- Age
- 9y ago
Trending
90-day click momentum
Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Nutravita Vitamin B12 1000mcg - 365 High Strength Vegan Tablets (1 Year Supply) - Max Strength B12 Supplement - Contributes to The Reduction of Tiredness and Fatigue - Made in The UK
- Price
- £7.77
- Rating
- 4.7/5
- Reviews
- 9,029
- Age
- 9y ago
Solgar Vitamin 100 g B12 Tablets - Pack of 100 - Easy to take Form - for Healthy Nervous System Heart and Mind - Red Blood Cell Formation - Vegan
- Price
- £4.73
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 16y ago
Zipvit Vitamin B12 Tablets High Strength 1100mcg 1 Year Supply Pure Methylcobalamin 360 Vegan Tablets Reduces Tiredness Supports Energy and Immunity
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 10,839
- Age
- 9y ago
BetterYou Vitamin B12 Oral Spray High Strength Methylcobalamin Supplement 1200mcg per dose to Boost Energy Natural Apricot Flavour 48-Day Supply
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 6,965
- Age
- 14y ago
Newest
by launch dateVitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Vitamin B12 Tablets - 450 Tablets (1+ Year Supply) - 1 Per Day - 1000mcg - 6mm in Size - Easy to Swallow - Methylcobalamin Form - Vegan Vitamin B12 Supplement for Men & Women - Made in the UK
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 28,784
- Age
- 3y ago
Red Label Health Vitamin B12 Tablets High Strength 1000mcg for Men & Women Pack of 360 Tablets (1 Year Supply) Methylcobalamin B12 Vitamin for Tiredness and Fatigue Vegetarian Vegan
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 948
- Age
- 3y ago
Vitamin B12 High Strength Tablets - 1000mcg Vegan B12 Vitamin Methylcobalamin Supplement Contributes to The Reduction of Tiredness and Fatigue & Immune Energy Support Made in the UK (4 Month Supply)
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 1,674
- Age
- 5y ago
Vegan Vitamin B12 Tablets 1500mcg Methylcobalamin High Strength with Added Folic Acid & Black Pepper - 180 Tablets (6 Month Supply) - Reduction of Tiredness & Fatigue - Made in The UK By YrHealth
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 1,957
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
57
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
13%
- Nutrition Geeks41%
- WeightWorld22%
- Zipvit11%
- Solgar5%
- Nutravita4%
- Red Label Health4%
- Open — no brand owns it (5 brands, 13%)
Vitamin B12 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Vitamin B12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin b12548K/yr
- b12316K/yr
- b12 tablets high strength220K/yr
- b12 vitamin116K/yr
- vitamin b12 tablets high strength69K/yr
- b12 supplement32K/yr
- vitamin b12 methylcobalamin20K/yr
- b12 tablets30K/yr
- vit b1224K/yr
- vitamin b12 tablets28K/yr
What reviews say buyers love and hate about Vitamin B12
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent value for money”
“Great quality arrived on time thanks Amazon”
“Good quality vitamin tablets”
“so no problem swallowing”
“As advertised”
What buyers complain about
53% of reviews“your body will not absorb the amount you think it is in the daily dose”
“Made no difference”
“Belly Cramps”
“Much smaller than expected”
“I assume there maybe issues with my absorption of this vitamin”
Vitamin B12 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vitamin B12 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
