Vitamin B Complex
Vitamin B Complex shows low returns (0.1%), but prices mostly outside the sweet spot ($3.50–$14.98) keeps it on the watch list.
Flapen Score
Is Vitamin B Complex profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin B Complex is a £802K/yr Amazon United Kingdom market (726K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.
Vitamin B Complex: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.0% over the last 90 days and 14.1% of searches end in a purchase.
£802K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Vitamin B Complex products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vitamin B Complex Supplement - 365 Tablets (1 Year Supply)
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 14,543
- Age
- 5y ago
Vitamin B Complex - 365 Small Tablets - All 8 B Vitamins B1-B2-B3-B5-B6-B12 (1 Year Supply) High Strength Biotin Folic Acid and Vitamin C - Reduction of Tiredness Energy & Immune Support - UK Made
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 3,184
- Age
- 5y ago
Vitamin B-Complex Tablets Vitabiotics Ultra
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 3,393
- Age
- 14y ago
Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 27,744
- Age
- 10y ago
Solgar Vitamin B-Complex 50 High Potency - Supports Mental Performance - Reduces Tiredness & Fatigue - Vegan - 100 Vegetable Capsules
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 2,640
- Age
- 16y ago
Trending
90-day click momentum
Vitamin B Complex High Strength - Slow Release Super B Complex 60 Tablets - Enriched with Vitamins D & C - Complete Vit B Supplement All 8 Vitamin B12 B6 Folic Acid Biotin B1 B2 B3 B5 - UK Made
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 5y ago
Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea
- Price
- £7.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 10mo ago
Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 27,744
- Age
- 10y ago
Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 10mo ago
Nutravita Vitamin B Complex - 180 High Strength Tablets (6 Months Supply) - All 8 B Vitamins B1-B2-B5-B6-B12 Biotin Folic Acid and Vitamin D3
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 10,164
- Age
- 3y ago
Newest
by launch dateVitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea
- Price
- £7.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 10mo ago
Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 10mo ago
Nutravita Vitamin B Complex High Strength with Vitamin D + Vitamin C 500 Tablets for +1 Year of Supply Energy-Yielding Metabolism - Reduction of Tiredness & Fatigue (EFSA) Made in the UK
- Price
- £7.80
- Rating
- 4.5/5
- Reviews
- 1,196
- Age
- 1y ago
Vitamin B Complex High Strength | 365 Tablets (1 Year Supply) | All 8 B Vitamins | Vitamin B1 B2 B3 B5 B6 B12 Choline Folic Acid & Biotin | Vegan | By Horbaach
- Price
- £6.24
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 2y ago
Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
45
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
26%
- WeightWorld25%
- NEW LEAF PRODUCTS13%
- Vitabiotics Ultra10%
- Igennus Healthcare Nutrition10%
- Solgar8%
- Nutravita8%
Vitamin B Complex demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vitamin B Complex search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin b complex277K/yr
- vitamin b108K/yr
- b complex97K/yr
- vitamin b complex high strength41K/yr
- b complex vitamins high strength34K/yr
- b vitamins31K/yr
- vit b complex25K/yr
- b vitamin complex26K/yr
- rynw vitamin b complex4K/yr
- b complex vitamins15K/yr
What reviews say buyers love and hate about Vitamin B Complex
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good value for money”
“Great vitamin”
“Great quality arrived on time thanks Amazon”
“so no problem swallowing”
“As advertised”
What buyers complain about
54% of reviews“Bad smell”
“Unless your doctor tells you that you specifically need this high of a dose”
“There is no taste or after taste”
“These tablets are quite big”
“Belly Cramps”
Vitamin B Complex return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vitamin B Complex questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
