vitamin b complex
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.50–$14.98) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Good£802K£802K/yr · 726K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,613.05avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.50–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin b complex is a £802K/yr Amazon United Kingdom market (726K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vitamin b complex market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £629K–£786K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.4%
- Avg brand age
- 67 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
45
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
26%
- WeightWorld25%
- NEW LEAF PRODUCTS13%
- Vitabiotics Ultra10%
- Igennus Healthcare Nutrition10%
- Solgar8%
- Nutravita8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vitamin b complex search terms
- vitamin b complex277K/yr
- vitamin b108K/yr
- b complex97K/yr
- vitamin b complex high strength41K/yr
- b complex vitamins high strength34K/yr
- b vitamins31K/yr
- vit b complex25K/yr
- b vitamin complex26K/yr
- rynw vitamin b complex4K/yr
- b complex vitamins15K/yr
Top vitamin b complex products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamin B Complex Supplement - 365 Tablets (1 Year Supply)
WeightWorld£9.434.6★14,543 rev
Vitamin B Complex - 365 Small Tablets - All 8 B Vitamins B1-B2-B3-B5-B6-B12 (1 Year Supply) High Strength Biotin Folic Acid and Vitamin C - Reduction of Tiredness Energy & Immune Support - UK Made
NEW LEAF PRODUCTS£8.044.6★3,184 rev
Vitamin B-Complex Tablets Vitabiotics Ultra
Vitabiotics Ultra£3.504.6★3,393 rev
Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
Igennus Healthcare Nutrition£7.924.6★27,744 rev
Solgar Vitamin B-Complex 50 High Potency - Supports Mental Performance - Reduces Tiredness & Fatigue - Vegan - 100 Vegetable Capsules
Solgar£10.494.6★2,640 rev
Newest
by launch date
Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea
Vitavea£7.1952 rev
Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity
Zipvit£7.7968 rev
Nutravita Vitamin B Complex High Strength with Vitamin D + Vitamin C 500 Tablets for +1 Year of Supply Energy-Yielding Metabolism - Reduction of Tiredness & Fatigue (EFSA) Made in the UK
Nutravita£7.801,196 rev
Vitamin B Complex High Strength | 365 Tablets (1 Year Supply) | All 8 B Vitamins | Vitamin B1 B2 B3 B5 B6 B12 Choline Folic Acid & Biotin | Vegan | By Horbaach
Horbäach£6.24427 rev
Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
Nutrition Geeks£7.297,517 rev
Trending
90-day click momentum
Vitamin B Complex High Strength - Slow Release Super B Complex 60 Tablets - Enriched with Vitamins D & C - Complete Vit B Supplement All 8 Vitamin B12 B6 Folic Acid Biotin B1 B2 B3 B5 - UK Made
SuperSelf£8.184.5★
Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea
Vitavea£7.194.4★
Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
Igennus Healthcare Nutrition£7.924.6★
Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity
Zipvit£7.794.6★
Nutravita Vitamin B Complex - 180 High Strength Tablets (6 Months Supply) - All 8 B Vitamins B1-B2-B5-B6-B12 Biotin Folic Acid and Vitamin D3
Nutravita£5.444.6★
What buyers say about vitamin b complex
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Great vitamin”
“Great quality arrived on time thanks Amazon”
“so no problem swallowing”
“As advertised”
“have more energy”
“Ease of Use”
“Love this company for nutrition needs”
“Good size and amount”
“Helps me with sleep”
What buyers complain about
“Bad smell”
“Unless your doctor tells you that you specifically need this high of a dose”
“There is no taste or after taste”
“These tablets are quite big”
“Belly Cramps”
“I assume there maybe issues with my absorption of this vitamin”
“Cost me a day's pay”
“Not the best staff”
“Dont work”
“every time I took these I had awful stomach cramps”
Top return reasons
Common questions
- Is vitamin b complex profitable to sell on Amazon United Kingdom?
- The niche generates £802K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vitamin b complex niche?
- 16 brands and 45 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in vitamin b complex?
- Top complaints mined from reviews: Smell, Dosage, Taste-Overall. The return rate is 0.1%.
- When does demand for vitamin b complex peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vitamin b complex niche?
- Listings span £3.50–£14.98; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 5,613 reviews — the moat a new listing must climb.