Vitamin B Complex
MaybeAn estimated 0.1% of orders come back. But prices span $3.50–$14.98, mostly outside the sweet spot, so Vitamin B Complex is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £802K/yr726K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 64%top-5 click share · 16 brands · 45 sellers
Flapen Score
Vitamin B Complex against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin B Complex is stronger. Inside it, weaker.
Market
The Vitamin B Complex market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin B Complex 726K times last year and spent an estimated £802K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.
- Searches, last 12 months
- 726K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £802Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- vitamin b complex277K searches a year
02 · Price
A sale here is worth £7.86.
Listings sell for £7.86 on average, from £3.50 to £14.98. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £7.86 that is £47K to £63K a year per listing.
- Average price
- £7.86under the $15 to $100 sweet spot
- Price range
- £3.50–£14.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £47K–£63K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #16 within Vitamins. It carries 5,613 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #16in Vitamins
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,613per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Vitamin B Complex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamin B Complex Supplement - 365 Tablets (1 Year Supply)
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 14,543
- Age
- 5y ago

Vitamin B Complex - 365 Small Tablets - All 8 B Vitamins B1-B2-B3-B5-B6-B12 (1 Year Supply) High Strength Biotin Folic Acid and Vitamin C - Reduction of Tiredness Energy & Immune Support - UK Made
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 3,184
- Age
- 5y ago

Vitamin B-Complex Tablets Vitabiotics Ultra
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 3,393
- Age
- 14y ago

Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 27,744
- Age
- 10y ago

Solgar Vitamin B-Complex 50 High Potency - Supports Mental Performance - Reduces Tiredness & Fatigue - Vegan - 100 Vegetable Capsules
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 2,640
- Age
- 16y ago
Trending
estimated 90-day click momentum
Vitamin B Complex High Strength - Slow Release Super B Complex 60 Tablets - Enriched with Vitamins D & C - Complete Vit B Supplement All 8 Vitamin B12 B6 Folic Acid Biotin B1 B2 B3 B5 - UK Made
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 5y ago

Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea
- Price
- £7.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 10mo ago

Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 27,744
- Age
- 10y ago

Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 10mo ago

Nutravita Vitamin B Complex - 180 High Strength Tablets (6 Months Supply) - All 8 B Vitamins B1-B2-B5-B6-B12 Biotin Folic Acid and Vitamin D3
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 10,164
- Age
- 3y ago
Newest
by launch date
Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea
- Price
- £7.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 10mo ago

Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 10mo ago

Nutravita Vitamin B Complex High Strength with Vitamin D + Vitamin C 500 Tablets for +1 Year of Supply Energy-Yielding Metabolism - Reduction of Tiredness & Fatigue (EFSA) Made in the UK
- Price
- £7.80
- Rating
- 4.5/5
- Reviews
- 1,196
- Age
- 1y ago

Vitamin B Complex High Strength | 365 Tablets (1 Year Supply) | All 8 B Vitamins | Vitamin B1 B2 B3 B5 B6 B12 Choline Folic Acid & Biotin | Vegan | By Horbaach
- Price
- £6.24
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 2y ago

Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
45
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
26%
- WeightWorld25%
- NEW LEAF PRODUCTS13%
- Vitabiotics Ultra10%
- Igennus Healthcare Nutrition10%
- Solgar8%
- Nutravita8%
Demand
Vitamin B Complex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin B Complex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin b complex277K/yr
- vitamin b108K/yr
- b complex97K/yr
- vitamin b complex high strength41K/yr
- b complex vitamins high strength34K/yr
- b vitamins31K/yr
- vit b complex25K/yr
- b vitamin complex26K/yr
- rynw vitamin b complex4K/yr
- b complex vitamins15K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B Complex
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B Complex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









