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Vitamin B Complex

Maybe

Returns run at only 0.1% of orders. But prices span $3.50–$14.98, mostly outside the sweet spot, so Vitamin B Complex is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£802K/yr726K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
64%top-5 click share · 16 brands · 45 sellers

Flapen Score

Vitamin B Complex against its category

The dotted line is the Health & Personal Care average. Past it, Vitamin B Complex is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B Complex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin B Complex 726K times last year and spent an estimated £802K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
14.1%
Market size, estimated
£802Ka year
Peak month
January1.4× the quietest month
Top search term
vitamin b complex277K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £3.50 to £14.98. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £7.86 that is £47K to £63K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£3.50–£14.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£47K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #16 within Vitamins. It carries 5,613 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#16in Vitamins
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,613per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Vitamin B Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£80K£160K£241K£321K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

45

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

  • WeightWorld25%
  • NEW LEAF PRODUCTS13%
  • Vitabiotics Ultra10%
  • Igennus Healthcare Nutrition10%
  • Solgar8%
  • Nutravita8%

Demand

Vitamin B Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin B Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b complex277K/yr
  • vitamin b108K/yr
  • b complex97K/yr
  • vitamin b complex high strength41K/yr
  • b complex vitamins high strength34K/yr
  • b vitamins31K/yr
  • vit b complex25K/yr
  • b vitamin complex26K/yr
  • rynw vitamin b complex4K/yr
  • b complex vitamins15K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B Complex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%−0.08

Bad smell

Really funny smell

Unpleasant stench

Dosage10%−0.05

Unless your doctor tells you that you specifically need this high of a dose

Dosage is too high

The dose was too high for me

Taste-Overall6%−0.02

There is no taste or after taste

no real taste to it

Taste disgusting

Size-Overall6%+0.26

These tablets are quite big

Small size

The tablets themselves are quite small

Side Effects6%−0.04

Belly Cramps

Very bad side effects, thought I had food poisoning, stomach cramps and loose stools all week

no warnings of side effects want refund please

Love

Value For Money18%+1.00

Good value for money

fair price

Good value for money

Vitamin17%+0.69

Great vitamin

This is a natural vitamin

Quality vitamin

Quality-Overall14%+0.71

Great quality arrived on time thanks Amazon

Quality product and value for the money excellent packaging

Excellent product

Ease Of Chewing/Swallowing12%+0.67

so no problem swallowing

Not too difficult to swallow

Easy to swallow

Advertised Vs Actual Product5%+0.46

As advertised

Does the job well

As Described

Return

0.1% Return rate 100% Fixable by listing

Color100%▁█▁▁▁▁

FAQ

Common Vitamin B Complex questions

Answered from the same tracked data.