Is vitamin a profitable to sell on Amazon United Kingdom?

The niche generates £146K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (38/100).

How competitive is the vitamin a niche?

10 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in vitamin a?

Top complaints mined from reviews: Size-Overall, Skin Health, Durability. The return rate is 0.1%.

When does demand for vitamin a peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the vitamin a niche?

Listings span £2.91–£12.33; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.

vitamin a

Skip it

Prices mostly outside the sweet spot ($2.91–$12.33) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good887.09

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£146K

£146K/yr · 134K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.78

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Price range

Bad£2.91–£12.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, vitamin a is a £146K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vitamin a market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £132K–£176K; units × avg price
Conversion rate: 12.4%
Avg BSR: #9
Page quality: 0%
Prime: 82%
Sponsored: 45%
Out of stock: 0.6%
Avg brand age: 75 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

Horbäach31%
WeightWorld24%
Nutravita14%
Carlyle12%
INNOPURE5%
Nature's Truth4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top vitamin a search terms

vitamin a91K/yr -27.8%11.3% conv.
vitamin a supplement25K/yr -35.4%11.1% conv.
vit a7K/yr -24.0%10.1% conv.
vitamin a capsules8K/yr -40.5%11.3% conv.
vitamin a tablets4K/yr -8.9%11.6% conv.

All search terms

Top vitamin a products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach

Horbäach£6.374.6★2,330 rev

Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK

WeightWorld£12.064.6★2,948 rev

Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly

Nutravita£7.704.6★944 rev

Carlyle£5.844.5★442 rev

INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules

INNOPURE£12.335.0★2 rev

Newest

by launch date

INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules

INNOPURE£12.332 rev

6mo ago

Vitamin A Capsules 10 000IU | High Strength Supplement | Retinyl Palmitate | 60 Softgels | Natures Truth

Nature's Truth£7.4467 rev

1y ago

Carlyle£5.84442 rev

2y ago

Now Foods Vitamin A 10.000IU (3.000mcg) from Retinyl Palmitate and Cod Liver Oil High Dose 100 Capsules Gluten Free SOYA Free Non-GMO Eye-Health

NOW£12.0654 rev

3y ago

Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly

Nutravita£7.70944 rev

3y ago

What buyers say about vitamin a

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Value For Money21%

“Great value”

Vitamin15%

“High strength, year round supplement”

Eye-Hygiene9%

“Vitamin A for eyesight protection and nice and small”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Chewing/Swallowing6%

“Easy to swallow”

Dosage3%

“Strong dosage”

Regulates Digestion2%

“easy on digestive system”

Heart Health2%

“My health”

Immunity Booster2%

“100% worth it especially in these times for all tp bppst there immune system”

What buyers complain about

Size-Overall20%

“Small ok”

Skin Health13%

“The only problem with my skin is im getting old”

Durability13%

“two weeks on this and its disappeared”

Value For Money13%

“Too expensive”

Advertised Vs Actual Product6%

“No description”

Dosage6%

“There no description of side effects or overdose”

Common questions

Is vitamin a profitable to sell on Amazon United Kingdom?: The niche generates £146K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (38/100).
How competitive is the vitamin a niche?: 10 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in vitamin a?: Top complaints mined from reviews: Size-Overall, Skin Health, Durability. The return rate is 0.1%.
When does demand for vitamin a peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the vitamin a niche?: Listings span £2.91–£12.33; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.