Vitamin a
FailPrices span $2.91–$12.33, mostly outside the sweet spot, so Vitamin a is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £146K/yr134K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 84%top-5 click share · 10 brands · 14 sellers
Flapen Score
Vitamin a against its category
The dotted line is the Health & Personal Care average. Past it, Vitamin a is stronger. Inside it, weaker.
Market
The Vitamin a market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin a 134K times last year and spent an estimated £146K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £146Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- vitamin a91K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £2.91 to £12.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.78 that is £9K to £11K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £2.91–£12.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #9 within Vitamins. It carries 887 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 82%
- Out of stock, average day
- 0.6%
- Average rank
- #9in Vitamins
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 887per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Vitamin a products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 2,330
- Age
- 6y ago

Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 4y ago

Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 3y ago

Vitamin A Tablets 10000 IU | 365 Count (1 Year Supply) | Vitamin A as Retinol Acetate | High Strength | Vegan and Vegatarian | By Carlyle
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 2y ago

INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Trending
90-day click momentum
Vitamin A 8 000IU 365 Softgels VIT A Supplement for Normal Skin Eyes & Immune System No Soybean or Fish Liver Oil 2400g Vitamin A Capsules not Tablets Made in the UK by Nutravita
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 2,518
- Age
- 7y ago

INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 2,330
- Age
- 6y ago

Pure Encapsulations Vitamin A 10 000 IU - Cod Liver Oil - Supports the Maintenance of Normal Skin Vision and Immune Function - 120 Softgel Capsules
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 6y ago

Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 4y ago
Newest
by launch date
INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Vitamin A Capsules 10 000IU | High Strength Supplement | Retinyl Palmitate | 60 Softgels | Natures Truth
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

Vitamin A Tablets 10000 IU | 365 Count (1 Year Supply) | Vitamin A as Retinol Acetate | High Strength | Vegan and Vegatarian | By Carlyle
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 2y ago

Now Foods Vitamin A 10.000IU (3.000mcg) from Retinyl Palmitate and Cod Liver Oil High Dose 100 Capsules Gluten Free SOYA Free Non-GMO Eye-Health
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 3y ago

Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- Horbäach31%
- WeightWorld24%
- Nutravita14%
- Carlyle12%
- INNOPURE5%
- Nature's Truth4%
- Open — no brand owns it (4 brands, 10%)
Demand
Vitamin a search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Vitamin a search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin a91K/yr
- vitamin a supplement25K/yr
- vit a7K/yr
- vitamin a capsules8K/yr
- vitamin a tablets4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin a
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small ok
The tablets are small
They are a bit smaller tablet than last time I
The only problem with my skin is im getting old
two weeks on this and its disappeared
Too expensive
Waste of money
No description
Love
Excellent product
Good quality
Excellent quality & value for money
Great value
Good Value
so good value for money
High strength, year round supplement
Brilliant vitamins
Vitamin CJoy
Vitamin A for eyesight protection and nice and small
Helping eyes slightly at this early stage of 2 weeks
I use to improve my eye sight
As advertised
Just what I needed
They do the job
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin a questions
Answered from the same tracked data.









