Vitamin a
prices mostly outside the sweet spot ($2.91–$12.33) — Vitamin a doesn't clear our bar today.
Flapen Score
Is Vitamin a profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin a is a £146K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.
Vitamin a: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.4% over the last 90 days and 12.4% of searches end in a purchase.
£146K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Vitamin a products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 2,330
- Age
- 6y ago
Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 4y ago
Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 3y ago
Vitamin A Tablets 10000 IU | 365 Count (1 Year Supply) | Vitamin A as Retinol Acetate | High Strength | Vegan and Vegatarian | By Carlyle
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 2y ago
INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Trending
90-day click momentum
Vitamin A 8 000IU 365 Softgels VIT A Supplement for Normal Skin Eyes & Immune System No Soybean or Fish Liver Oil 2400g Vitamin A Capsules not Tablets Made in the UK by Nutravita
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 2,518
- Age
- 7y ago
INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 2,330
- Age
- 6y ago
Pure Encapsulations Vitamin A 10 000 IU - Cod Liver Oil - Supports the Maintenance of Normal Skin Vision and Immune Function - 120 Softgel Capsules
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 6y ago
Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 4y ago
Newest
by launch dateINNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Vitamin A Capsules 10 000IU | High Strength Supplement | Retinyl Palmitate | 60 Softgels | Natures Truth
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Vitamin A Tablets 10000 IU | 365 Count (1 Year Supply) | Vitamin A as Retinol Acetate | High Strength | Vegan and Vegatarian | By Carlyle
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 2y ago
Now Foods Vitamin A 10.000IU (3.000mcg) from Retinyl Palmitate and Cod Liver Oil High Dose 100 Capsules Gluten Free SOYA Free Non-GMO Eye-Health
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 3y ago
Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- Horbäach31%
- WeightWorld24%
- Nutravita14%
- Carlyle12%
- INNOPURE5%
- Nature's Truth4%
- Open — no brand owns it (4 brands, 10%)
Vitamin a demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Vitamin a search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin a91K/yr
- vitamin a supplement25K/yr
- vit a7K/yr
- vitamin a capsules8K/yr
- vitamin a tablets4K/yr
What reviews say buyers love and hate about Vitamin a
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Excellent product”
“Great value”
“High strength, year round supplement”
“Vitamin A for eyesight protection and nice and small”
“As advertised”
What buyers complain about
70% of reviews“Small ok”
“The only problem with my skin is im getting old”
“two weeks on this and its disappeared”
“Too expensive”
“No description”
Common Vitamin a questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
