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Vitaltrack Pro Blood Pressure Monitor

Fail

Demand is soft, at -45.1% this quarter, so Vitaltrack Pro Blood Pressure Monitor is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£76K/yr36K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
80%top-5 click share · 8 brands · 104 sellers

Flapen Score

Vitaltrack Pro Blood Pressure Monitor against its category

The dotted line is the Health & Personal Care average. Past it, Vitaltrack Pro Blood Pressure Monitor is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitaltrack Pro Blood Pressure Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitaltrack Pro Blood Pressure Monitor 36K times last year and spent an estimated £76K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
5.6%
Market size, estimated
£76Ka year
Top search term
braun blood pressure monitor14K searches a year

02 · Price

A sale here is worth £38.31.

Listings sell for £38.31 on average, from £17.83 to £62.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £38.31 that is £0 to £4K a year per listing.

Average price
£38.31inside the $15 to $100 sweet spot
Price range
£17.83–£62.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #117 within Medical Supplies & Equipment. It carries 4,468 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
42%
Out of stock, average day
19.2%
Average rank
#117in Medical Supplies & Equipment
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,468per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Vitaltrack Pro Blood Pressure Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

104

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Braun46%
  • Kuisoe20%
  • Neksong13%
  • OxiPro9%
  • Generic5%
  • ILESTDG3%
  • Open — no brand owns it (2 brands, 4%)

Search terms

Top Vitaltrack Pro Blood Pressure Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun blood pressure monitor14K/yr
  • vitaltrack pro blood pressure monitor8K/yr
  • vital track pro blood pressure monitor3K/yr
  • blood pressure monitors braun3K/yr
  • vitaltrack pro7K/yr

Reviews and returns

What reviews say buyers love and hate about Vitaltrack Pro Blood Pressure Monitor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy16%−0.09

Very inaccurate

Inaccurate readings

very inconsistent readings

Accuracy-Overall10%−0.02

INACCURATE READINGS

Not Very Accurate

Not accurate

Blood Pressure10%+0.25

I never got a BP reading

the cuff is really poor

Faulty blood pressure monitor

Durability6%−0.04

Broke after two uses

Broke after 2 months

Broken

Size-Overall6%−0.02

it only just fitted

Too big

small

Love

Ease Of Use26%+2.32

Easy to operate

easy to handle

Ease of use

Quality-Overall14%+0.63

Build quality is sufficient as is the display

Decent quality

Very good quality device

Blood Pressure13%+0.25

Blood Pressure Machine

blood pressure monitor

Blood Pressure Monitor

Value For Money9%+0.51

Excellent value for money

Best value

Affordable price

Accuracy-Overall8%−0.02

Accurate and easy to use

It's accurate

Accurate reading

Return

1.3% Return rate 14% Fixable by listing

Measurement/Reading Accuracy19%█▇▇█▇▇

Very inaccurate

Inaccurate readings

very inconsistent readings

Functionality-Overall15%▅▇▆▆█▆

Didn't work

never worked

Not working properly

Size-Overall11%██▇▅▄▇

it only just fitted

Too big

small

Accuracy-Overall11%█▅▇▆▆▅

INACCURATE READINGS

Not Very Accurate

Not accurate

Error Popup7%▆▆▆▇██

FAQ

Common Vitaltrack Pro Blood Pressure Monitor questions

Answered from the same tracked data.