viracare incontinence pads
Worth a lookShows low returns (0.0%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good783.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Price range
Okay£3.55–£25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, viracare incontinence pads is a £43K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
viracare incontinence pads market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £50K–£63K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 93%
- Out of stock
- 1.2%
- Avg brand age
- 58 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
35%
Top 20: 71%
Open market
4%
- Molicare68%
- ViraCare15%
- Attends8%
- ABENA2%
- Birchwood Laboratories2%
- carebymail2%
- Open — no brand owns it (4 brands, 4%)
Demand
Weekly Amazon search volume, last 16 weeks — -10.2% search growth over the last 90 days.Top viracare incontinence pads search terms
- molicare incontinence pads10K/yr
- molicare8K/yr
- bowel incontinence pads for men5K/yr
- viracare incontinence pads5K/yr
- molicare incontinence pants4K/yr
- mens pads for bowel incontinence4K/yr
- faecal incontinence pads for men5K/yr
Top viracare incontinence pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MoliCare Premium Form Stool Unisex Large Incontinence Pads for Faecal & Bowel Incontinence | Comfortable Reliable & Secure | Pack of 32
Molicare£14.524.1★421 rev
Faecal Pad (F6) x 40 Pad
Attends£10.114.2★858 rev
MoliCare Premium Pants 10 Drops | Incontinence Pants for Women and Men with Severe Incontinence Disposable Adult Pull Ups with Extra Leakage Protection | Size M | 12 Pieces
Molicare£15.794.5★90 rev
MoliCare Skin Cleansing Foam for Incontinence Care | 400ml
Molicare£4.534.6★340 rev
MoliCare Form Day Large Incontinence Pads for Moderate to Heavy Incontinence for Women and Men | Reliable Absorbent & Discreet | 30 Items
Molicare£13.513.7★359 rev
Newest
by launch dateMoliCare Premium Pants 10 Drops | Incontinence Pants for Women and Men with Severe Incontinence Disposable Adult Pull Ups with Extra Leakage Protection | Size M | 12 Pieces
Molicare£15.7990 rev
MoliCare Premium Pants 10 Drops | Incontinence Pants for Women and Men with Severe Incontinence Disposable Adult Pull Ups with Extra Leakage Protection | Size L | 12 Pieces
Molicare£16.9090 rev
MoliCare Premium Mobile 10 Drops Size Medium | Incontinence Pants for Severe Incontinence | Prevents Leaks | Fast Absorption | Instant Dry Feeling | 31-47inches | 14 Pieces | 2526ml
Molicare£14.7243 rev
40 x Super Incontinence Pads Men | Adhesive Backsheet & High Absorption | Mens Incontinence Pads | Pad for Men | Male Incontinence Pad | Size 26x18 cm | (2 Packs of 20)
ViraCare£10.84194 rev
20 x Maxi Incontinence Pads Men | Adhesive Backsheet & Ultra Absorption | Mens Incontinence Pads | Pad for Men | Male Incontinence Pad | Size 29x23 cm | (1 Pack of 20)
ViraCare£7.93138 rev
Trending
90-day click momentum
B-Sure Anal Leakage Pads Box/24 Pads
Birchwood Laboratories£9.663.4★
MoliCare Premium Pants 10 Drops | Incontinence Pants for Women and Men with Severe Incontinence Disposable Adult Pull Ups with Extra Leakage Protection | Size M | 12 Pieces
Molicare£15.794.5★
MoliCare Premium Elastic Adult Nappies 10 Drop | High Absorbent Disposable Night-Time Brief for Men & Women with Very Severe Incontinence | Size L | Pack of 14
Molicare£16.854.4★
MoliCare Premium Form Plus Size | 8 Drops | Extra Large Bariatric Incontinence Pads | Wider Back for Extra Coverage | 39% Larger | Pack of 20 | Absorbs up to 3347ml
Molicare£19.314.3★
MoliCare Pad 4 Drops | Extra-Long Incontinence Pads for Moderate Bladder Weakness | 30 Pieces | Absorbs up to 977ml
Molicare£8.864.4★
What buyers say about viracare incontinence pads
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality - delivered promptly”
“Good price”
“Very comfortable”
“Good fit”
“As advertised”
“Excellent absorbency”
“Easy to use”
“Very Effective”
“stay put no leakes”
“I love the stuff use it to clean my stoma bag after emptying makes it much better”
What buyers complain about
“its not a one fit for all”
“water was dripping everywhere”
“Could be a little more stickier to hold in place better”
“Need to be a bit thicker”
“Major irritation”
“Bit strong smell”
“Inner absorbent material broke down while wearing”
“Would like them at a slightly better price”
“It did wash my hair,but had to rewash the day after”
“A complete waste of money”
Top return reasons
Common questions
- Is viracare incontinence pads profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 45 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the viracare incontinence pads niche?
- 10 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in viracare incontinence pads?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Adhesion/Stickiness. The return rate is 0.0%.
- What does it cost to enter the viracare incontinence pads niche?
- Listings span £3.55–£25.38; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.