Viracare Incontinence Pads

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

8.3%

Market size, estimated

£43Ka year

Top search term

molicare incontinence pads10K searches a year

Listings sell for £12.60 on average, from £3.55 to £25.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.60 that is £0 to £1K a year per listing.

Average price

£12.60under the $15 to $100 sweet spot

Price range

£3.55–£25.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #92 within Incontinence. It carries 783 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

80%

Out of stock, average day

1.2%

Average rank

#92in Incontinence

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

783per listing

Listings tracked

45

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months