Vicks Plug in

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-55.7%

Conversion, latest week

19.1%

Market size, estimated

£105Ka year

Peak month

February13.0× the quietest month

Top search term

vicks vapour pads18K searches a year

Listings sell for £8.41 on average, from £5.15 to £13.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £8.41 that is £21K to £25K a year per listing.

Average price

£8.41under the $15 to $100 sweet spot

Price range

£5.15–£13.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

£21K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Over-the-Counter Medication. It carries 4,542 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#128in Over-the-Counter Medication

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,542per listing

Listings tracked

5

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months