Vicks Plug in
soft demand (-55.7% this quarter) — Vicks Plug in doesn't clear our bar today.
Flapen Score
Is Vicks Plug in profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vicks Plug in is a £105K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Skip it — 29/100.
Vicks Plug in: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -55.7% over the last 90 days and 19.1% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 5 products
Top Vicks Plug in products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7
- Price
- £5.15
- Rating
- 4.5/5
- Reviews
- 7,486
- Age
- 15y ago
Vicks VapoPads Rosemary & Lavender - Pack of 7
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 7,486
- Age
- 12y ago
2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM*
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 9y ago
Calpol Vapour Plug Refills XL 10 Count (Pack of 1)
- Price
- £8.05
- Rating
- 4.8/5
- Reviews
- 5,389
- Age
- 5y ago
Vicks Vapo Pad Family Pack 12 Count
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 12y ago
Trending
90-day click momentumVicks VapoPads Rosemary & Lavender - Pack of 7
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 7,486
- Age
- 12y ago
Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7
- Price
- £5.15
- Rating
- 4.5/5
- Reviews
- 7,486
- Age
- 15y ago
Calpol Vapour Plug Refills XL 10 Count (Pack of 1)
- Price
- £8.05
- Rating
- 4.8/5
- Reviews
- 5,389
- Age
- 5y ago
Vicks Vapo Pad Family Pack 12 Count
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 12y ago
2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM*
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 9y ago
Newest
by launch dateCalpol Vapour Plug Refills XL 10 Count (Pack of 1)
- Price
- £8.05
- Rating
- 4.8/5
- Reviews
- 5,389
- Age
- 5y ago
2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM*
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 9y ago
Vicks Vapo Pad Family Pack 12 Count
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 12y ago
Vicks VapoPads Rosemary & Lavender - Pack of 7
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 7,486
- Age
- 12y ago
Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7
- Price
- £5.15
- Rating
- 4.5/5
- Reviews
- 7,486
- Age
- 15y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Vicks90%
- OMM5%
- Calpol5%
- Open — no brand owns it (0%)
Vicks Plug in demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 13.0×
Top Vicks Plug in search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vicks vapour pads18K/yr
- vicks humidifiers refill pads8K/yr
- vapo pads4K/yr
- vapopads5K/yr
- vicks vapopads26K/yr
- vapo pads for vicks humidifier3K/yr
- vapopads vicks refills2K/yr
What reviews say buyers love and hate about Vicks Plug in
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Comforting fragrance”
“Helps us get through the night”
“Does a perfect job”
“ease of use”
“Good value for the money”
What buyers complain about
81% of reviews“Could do with a bit more smell”
“By vick's machine no use without it”
“Why the heck is something thats used for a vapouriser device say may cause damage if inhaled”
“They don't last long for something that's quite expensive”
“Quite expensive for what it is”
Vicks Plug in return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vicks Plug in questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
