Vicks Plug in

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-55.7%

Conversion, latest week

19.1%

Market size, estimated

£105Ka year

Peak month

February13.0× the quietest month

Top search term

vicks vapour pads18K searches a year

Listings sell for £8.41 on average, from £5.15 to £13.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £8.41 that is £21K to £25K a year per listing.

Average price

£8.41under the $15 to $100 sweet spot

Price range

£5.15–£13.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

£21K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Over-the-Counter Medication. It carries 4,542 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#128in Over-the-Counter Medication

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,542per listing

Listings tracked

5

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months