vicks plug in
Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£105K£105K/yr · 66K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,542avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Growth
Bad-55.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.15–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vicks plug in is a £105K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Skip it — 29/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vicks plug in market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- £126K–£168K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Vicks90%
- OMM5%
- Calpol5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.Peak months: Jan, Feb, Sep · busiest ÷ quietest = 13.0×
Top vicks plug in search terms
- vicks vapour pads18K/yr
- vicks humidifiers refill pads8K/yr
- vapo pads4K/yr
- vapopads5K/yr
- vicks vapopads26K/yr
- vapo pads for vicks humidifier3K/yr
- vapopads vicks refills2K/yr
Top vicks plug in products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7
Vicks£5.154.5★7,486 rev
Vicks VapoPads Rosemary & Lavender - Pack of 7
Vicks£5.194.5★7,486 rev
2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM*
OMM£10.334.6★559 rev
Calpol Vapour Plug Refills XL 10 Count (Pack of 1)
Calpol£8.054.8★5,389 rev
Vicks Vapo Pad Family Pack 12 Count
Vicks£13.334.6★1,790 rev
Newest
by launch dateCalpol Vapour Plug Refills XL 10 Count (Pack of 1)
Calpol£8.055,389 rev
2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM*
OMM£10.33559 rev
Vicks Vapo Pad Family Pack 12 Count
Vicks£13.331,790 rev
Vicks VapoPads Rosemary & Lavender - Pack of 7
Vicks£5.197,486 rev
Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7
Vicks£5.157,486 rev
Trending
90-day click momentumVicks VapoPads Rosemary & Lavender - Pack of 7
Vicks£5.194.5★
Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7
Vicks£5.154.5★
Calpol Vapour Plug Refills XL 10 Count (Pack of 1)
Calpol£8.054.8★
Vicks Vapo Pad Family Pack 12 Count
Vicks£13.334.6★
2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM*
OMM£10.334.6★
What buyers say about vicks plug in
What buyers praise and complain about, mined from review topics.What buyers love
“Comforting fragrance”
“Helps us get through the night”
“Does a perfect job”
“ease of use”
“Good value for the money”
“i would say overall the unit is highly effective”
“Flu relief”
“Seems to help with constant children sickness”
“I would recommend this to help with blocked nose/cold in the night”
“These refills make a real difference at bedtime — the gentle vapour helps them breathe easier and settle quicker, especially when theyre bunged up with a cold”
What buyers complain about
“Could do with a bit more smell”
“By vick's machine no use without it”
“Why the heck is something thats used for a vapouriser device say may cause damage if inhaled”
“They don't last long for something that's quite expensive”
“Quite expensive for what it is”
“very faint and they do dry out quickly”
“It was so small”
“They wont fit in similar type machines”
“although it's worth noting they can leave a bit of an oily residue on your fingers”
Top return reasons
Common questions
- Is vicks plug in profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 5 tracked products. 90-day search growth is -55.7%. Flapen's verdict: Skip it (29/100).
- How competitive is the vicks plug in niche?
- 3 brands and 54 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vicks plug in?
- Top complaints mined from reviews: Smell, Ease Of Use, Mechanism Issues. The return rate is 0.1%.
- When does demand for vicks plug in peak?
- Demand peaks in Jan–Feb–Sep; the busiest month runs 13.0× the quietest.
- What does it cost to enter the vicks plug in niche?
- Listings span £5.15–£13.33; the average listing price is £8.41 (sweet spot $15–$100). The average incumbent carries 4,542 reviews — the moat a new listing must climb.