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Vicks Inhaler

Fail

Demand is soft, at -61.6% this quarter, so Vicks Inhaler is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£240K/yr132K searches / yr
90-day growth
-61.6%search demand this quarter
Competition
97%top-5 click share · 4 brands · 76 sellers

Flapen Score

Vicks Inhaler against its category

The dotted line is the Health & Personal Care average. Past it, Vicks Inhaler is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vicks Inhaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vicks Inhaler 132K times last year and spent an estimated £240K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

25.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-61.6%
Conversion, latest week
25.2%
Market size, estimated
£240Ka year
Peak month
January14.2× the quietest month
Top search term
vicks inhaler79K searches a year

02 · Price

A sale here is worth £7.22.

Listings sell for £7.22 on average, from £1.85 to £26.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £7.22 that is £22K to £29K a year per listing.

Average price
£7.22under the $15 to $100 sweet spot
Price range
£1.85–£26.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Over-the-Counter Medication. It carries 2,317 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Over-the-Counter Medication
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,317per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vicks Inhaler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£36K£72K£108K£144K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • SEVEN SEAS48%
  • Vicks36%
  • Olbas13%
  • Healthpoint3%

Demand

Vicks Inhaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Vicks Inhaler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vicks inhaler79K/yr
  • vicks nasal stick17K/yr
  • vicks inhaler stick8K/yr
  • vicks inhaler nasal stick10K/yr
  • vicks stick7K/yr
  • vicks nasal inhaler4K/yr
  • vicks nose stick4K/yr
  • vicks nose2K/yr
  • vicks nose blocked2K/yr

Reviews and returns

What reviews say buyers love and hate about Vicks Inhaler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.09

Short shelf life & poor smell

The smell is not very strong

Smells very plasticky

Functionality-Overall16%−0.10

DIDNT WORK

doesn't work it will make you even worse

It doesn't work for me

Value For Money6%+0.42

It's definitely on the more expensive side

Bit pricey for amount

Waste of money

Advertised Vs Actual Product5%−0.01

Not as advertised

The 3 I received didn't look like the photo

What's shown in the picture is not what I received

Breathability4%−0.01

end up breathing through my mouth

useless stuff, want money back, does nothng to aid breathing

Love

Ease Of Use14%+0.67

Easy to Use

Very handy

Simple & Works Quickly

Quality-Overall14%+0.60

same great quality just with easier application

Excellent seller would definitely recommend

Excellent Product

Value For Money12%+0.42

Good value for money

Great value

Great deal

Ease Of Application9%+0.85

Great Applicator

Easy application

Easy to apply

Sinus Relief7%+0.53

Clears the sinuses very well

clears the nasal passages

Great product for easing sinusitis

Return

0.2% Return rate 12% Fixable by listing

Functionality-Overall45%▇▇▆▇██

DIDNT WORK

doesn't work it will make you even worse

It doesn't work for me

Heating8%▂▃▄▄█▃
Defective Material/Parts8%█▄▅▄▄▅
Size-Overall8%▃█▃▇▄▄
Product Condition5%▄▃▃▇▁█

FAQ

Common Vicks Inhaler questions

Answered from the same tracked data.