Vicks Inhaler
FailDemand is soft, at -61.6% this quarter, so Vicks Inhaler is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £240K/yr132K searches / yr
- 90-day growth
- -61.6%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 76 sellers
Flapen Score
Vicks Inhaler against its category
The dotted line is the Health & Personal Care average. Past it, Vicks Inhaler is stronger. Inside it, weaker.
Market
The Vicks Inhaler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vicks Inhaler 132K times last year and spent an estimated £240K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 25.2% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -61.6%
- Conversion, latest week
- 25.2%
- Market size, estimated
- £240Ka year
- Peak month
- January14.2× the quietest month
- Top search term
- vicks inhaler79K searches a year
02 · Price
A sale here is worth £7.22.
Listings sell for £7.22 on average, from £1.85 to £26.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £7.22 that is £22K to £29K a year per listing.
- Average price
- £7.22under the $15 to $100 sweet spot
- Price range
- £1.85–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £22K–£29K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Over-the-Counter Medication. It carries 2,317 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Over-the-Counter Medication
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,317per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Vicks Inhaler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 2,155
- Age
- 10y ago

3 x Vicks Inhaler Nasal Stick 0.5ml
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 445
- Age
- 12y ago

Olbas Nasal Inhaler pack of 2 - Nasal stick - relief from catarrh colds and blocked sinuses
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 6,534
- Age
- 15y ago

Vicks Sinus Inhaler
- Price
- £26.57
- Rating
- 4.1/5
- Reviews
- 1,376
- Age
- 6y ago

Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief
- Price
- £4.21
- Rating
- 4.7/5
- Reviews
- 3,118
- Age
- 1y ago
Trending
estimated 90-day click momentum
3 x Vicks Inhaler Nasal Stick 0.5ml
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 445
- Age
- 12y ago

Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 2,155
- Age
- 10y ago

Vicks Sinus Inhaler
- Price
- £26.57
- Rating
- 4.1/5
- Reviews
- 1,376
- Age
- 6y ago

Olbas Nasal Inhaler pack of 2 - Nasal stick - relief from catarrh colds and blocked sinuses
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 6,534
- Age
- 15y ago

Healthpoint Nasal Inhaler Pack Of 2 For Relief From Blocked Sinuses Catarrh Colds And Flu Helps Stuffy And Blocked Nose Peppermint And Eucalyptus Oil For Clear Cool Breathing Easy To Use
- Price
- £2.45
- Rating
- 4.3/5
- Reviews
- 271
- Age
- 4y ago
Newest
by launch date
Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief
- Price
- £4.21
- Rating
- 4.7/5
- Reviews
- 3,118
- Age
- 1y ago

Healthpoint Nasal Inhaler Pack Of 2 For Relief From Blocked Sinuses Catarrh Colds And Flu Helps Stuffy And Blocked Nose Peppermint And Eucalyptus Oil For Clear Cool Breathing Easy To Use
- Price
- £2.45
- Rating
- 4.3/5
- Reviews
- 271
- Age
- 4y ago

Vicks Sinus Inhaler
- Price
- £26.57
- Rating
- 4.1/5
- Reviews
- 1,376
- Age
- 6y ago

Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 2,155
- Age
- 10y ago

3 x Vicks Inhaler Nasal Stick 0.5ml
- Price
- £5.87
- Rating
- 4.3/5
- Reviews
- 445
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
76
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- SEVEN SEAS48%
- Vicks36%
- Olbas13%
- Healthpoint3%
Demand
Vicks Inhaler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.2×
Search terms
Top Vicks Inhaler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vicks inhaler79K/yr
- vicks nasal stick17K/yr
- vicks inhaler stick8K/yr
- vicks inhaler nasal stick10K/yr
- vicks stick7K/yr
- vicks nasal inhaler4K/yr
- vicks nose stick4K/yr
- vicks nose2K/yr
- vicks nose blocked2K/yr
Reviews and returns
What reviews say buyers love and hate about Vicks Inhaler
We read the reviews and the return reasons for every product selling here.
“Short shelf life & poor smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vicks Inhaler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









