How competitive is the Vicks Inhaler niche on Amazon United Kingdom?

4 brands and 76 sellers compete in Vicks Inhaler on Amazon United Kingdom. The top 5 Vicks Inhaler products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Vicks Inhaler?

Vicks Inhaler buyers on Amazon United Kingdom complain most about Smell, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Vicks Inhaler niche?

Vicks Inhaler sells for £7.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.85–£26.57. The average incumbent carries 2,317 reviews — the moat a new listing must climb.

Vicks Inhaler

soft demand (-61.6% this quarter) — Vicks Inhaler doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vicks Inhaler profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vicks Inhaler is a £240K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Vicks Inhaler: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.6% over the last 90 days and 25.2% of searches end in a purchase.

£240K

revenue / yr

Units sold / yr30K

Search volume / yr-61.6%132K

Conversion rate25.2%

Avg price£7.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 76

Top-5 product click share97%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Vicks Inhaler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick

Price: £1.85
Rating: 4.7/5
Reviews: 2,155
Age: 10y ago

3 x Vicks Inhaler Nasal Stick 0.5ml

Price: £5.87
Rating: 4.3/5
Reviews: 445
Age: 12y ago

Olbas Nasal Inhaler pack of 2 - Nasal stick - relief from catarrh colds and blocked sinuses

Price: £2.39
Rating: 4.7/5
Reviews: 6,534
Age: 15y ago

Vicks Sinus Inhaler

Price: £26.57
Rating: 4.1/5
Reviews: 1,376
Age: 6y ago

Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief

Price: £4.21
Rating: 4.7/5
Reviews: 3,118
Age: 1y ago

Newest

by launch date

Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief

Price: £4.21
Rating: 4.7/5
Reviews: 3,118
Age: 1y ago

Healthpoint Nasal Inhaler Pack Of 2 For Relief From Blocked Sinuses Catarrh Colds And Flu Helps Stuffy And Blocked Nose Peppermint And Eucalyptus Oil For Clear Cool Breathing Easy To Use

Price: £2.45
Rating: 4.3/5
Reviews: 271
Age: 4y ago

Vicks Sinus Inhaler

Price: £26.57
Rating: 4.1/5
Reviews: 1,376
Age: 6y ago

Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick

Price: £1.85
Rating: 4.7/5
Reviews: 2,155
Age: 10y ago

3 x Vicks Inhaler Nasal Stick 0.5ml

Price: £5.87
Rating: 4.3/5
Reviews: 445
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

SEVEN SEAS48%
Vicks36%
Olbas13%
Healthpoint3%

Vicks Inhaler demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR25.2%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,317Avg BSR#23

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.2×

Top Vicks Inhaler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vicks inhaler79K/yr -60.5%15.8% conv.
vicks nasal stick17K/yr -65.2%18.6% conv.
vicks inhaler stick8K/yr -64.7%20.3% conv.
vicks inhaler nasal stick10K/yr -67.5%19.8% conv.
vicks stick7K/yr -61.9%18.3% conv.
vicks nasal inhaler4K/yr -61.7%20.3% conv.
vicks nose stick4K/yr -60.0%13.9% conv.
vicks nose2K/yr -50.1%5.4% conv.
vicks nose blocked2K/yr -46.5%0.3% conv.

What reviews say buyers love and hate about Vicks Inhaler

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Ease Of Use14%

“Easy to Use”

Quality-Overall14%

“same great quality just with easier application”

Value For Money12%

“Good value for money”

Ease Of Application9%

“Great Applicator”

Sinus Relief7%

“Clears the sinuses very well”

What buyers complain about

64% of reviews

Smell18%

“Short shelf life & poor smell”

Functionality-Overall16%

“DIDNT WORK”

Value For Money6%

“It's definitely on the more expensive side”

Advertised Vs Actual Product5%

“Not as advertised”

Breathability4%

“end up breathing through my mouth”

Vicks Inhaler return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

45%

2Heating

3Defective Material/Parts

4Size-Overall

5Product Condition

Common Vicks Inhaler questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vicks Inhaler 37/100 on Amazon United Kingdom — Skip it. The niche generates £240K/yr across 6 tracked products. Search demand moved -61.6% over the last 90 days.