Is vicks inhaler profitable to sell on Amazon United Kingdom?

The niche generates £240K/yr across 6 tracked products. 90-day search growth is -61.6%. Flapen's verdict: Skip it (37/100).

How competitive is the vicks inhaler niche?

4 brands and 76 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vicks inhaler?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.2%.

When does demand for vicks inhaler peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 14.2× the quietest.

What does it cost to enter the vicks inhaler niche?

Listings span £1.85–£26.57; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.

vicks inhaler

Skip it

Soft demand (-61.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible25.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.85–£26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£240K

£240K/yr · 132K searches

Review moat

Okay2,316.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.22

avg listing price — sweet spot $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-61.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, vicks inhaler is a £240K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vicks inhaler market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: £181K–£217K; units × avg price
Conversion rate: 25.2%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

SEVEN SEAS48%
Vicks36%
Olbas13%
Healthpoint3%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -61.6% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.2×

Open Trend

Top vicks inhaler search terms

vicks inhaler79K/yr -60.5%15.8% conv.
vicks nasal stick17K/yr -65.2%18.6% conv.
vicks inhaler stick8K/yr -64.7%20.3% conv.
vicks inhaler nasal stick10K/yr -67.5%19.8% conv.
vicks stick7K/yr -61.9%18.3% conv.
vicks nasal inhaler4K/yr -61.7%20.3% conv.
vicks nose stick4K/yr -60.0%13.9% conv.
vicks nose2K/yr -50.1%5.4% conv.
vicks nose blocked2K/yr -46.5%0.3% conv.

All search terms

Top vicks inhaler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick

SEVEN SEAS£1.854.7★2,155 rev

3 x Vicks Inhaler Nasal Stick 0.5ml

Vicks£5.874.3★445 rev

Olbas Nasal Inhaler pack of 2 - Nasal stick - relief from catarrh colds and blocked sinuses

Olbas£2.394.7★6,534 rev

Vicks Sinus Inhaler

Vicks£26.574.1★1,376 rev

Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief

Vicks£4.214.7★3,118 rev

Newest

by launch date

Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief

Vicks£4.213,118 rev

1y ago

Healthpoint Nasal Inhaler Pack Of 2 For Relief From Blocked Sinuses Catarrh Colds And Flu Helps Stuffy And Blocked Nose Peppermint And Eucalyptus Oil For Clear Cool Breathing Easy To Use

Healthpoint£2.45271 rev

4y ago

Vicks Sinus Inhaler

Vicks£26.571,376 rev

6y ago

Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick

SEVEN SEAS£1.852,155 rev

10y ago

3 x Vicks Inhaler Nasal Stick 0.5ml

Vicks£5.87445 rev

12y ago

What buyers say about vicks inhaler

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to Use”

Quality-Overall14%

“same great quality just with easier application”

Value For Money12%

“Good value for money”

Ease Of Application9%

“Great Applicator”

Sinus Relief7%

“Clears the sinuses very well”

Smell6%

“It gives the same comforting scent”

Breathability5%

“makes breathing much better”

Efficiency5%

“The applicator works smoothly”

Advertised Vs Actual Product4%

“As advertised”

Cold Relief3%

“Ive used it on my chest and throat during colds, and it really helps with congestion and comfort”

What buyers complain about

Smell18%

“Short shelf life & poor smell”

Functionality-Overall16%

“DIDNT WORK”

Value For Money6%

“It's definitely on the more expensive side”

Advertised Vs Actual Product5%

“Not as advertised”

Breathability4%

“end up breathing through my mouth”

Moist/Dry4%

“completely dry”

Washability3%

“never seem to all wash off hand”

Strength3%

“Not as strong as before”

Ingredients-Overall3%

“not as good as Vicks”

Sinus Relief2%

“Pity it doesn't unblock my nose”

Top return reasons

Functionality-Overall45%

Heating8%

Defective Material/Parts8%

Size-Overall8%

Product Condition5%

Durability4%

Quality-Overall4%