Skip to content

Vet Wrap for Horses

Fail

Shoppers spend an estimated $35K a year here, so Vet Wrap for Horses is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£35K/yr23K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 20 sellers

Flapen Score

Vet Wrap for Horses against its category

The dotted line is the Health & Personal Care average. Past it, Vet Wrap for Horses is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vet Wrap for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vet Wrap for Horses 23K times last year and spent an estimated £35K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
14.2%
Market size, estimated
£35Ka year
Peak month
March1.4× the quietest month
Top search term
vet wrap for horses19K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £1.99 to £19.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.86 that is £1K to £3K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£1.99–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #39 within Medical Supplies & Equipment. It carries 160 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#39in Medical Supplies & Equipment
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
12

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vet Wrap for Horses products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • NELLHOMY32%
  • NAF24%
  • Sagafly20%
  • SEADESKY11%
  • Inksafe6%
  • ZODERFY4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Vet Wrap for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Vet Wrap for Horses

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“the bandage does not stick to the person”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vet Wrap for Horses questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data