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Vet Wrap for Horses

Fail

Shoppers spend only $35K a year here, so Vet Wrap for Horses is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£35K/yr23K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 20 sellers

Flapen Score

Vet Wrap for Horses against its category

The dotted line is the Health & Personal Care average. Past it, Vet Wrap for Horses is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vet Wrap for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vet Wrap for Horses 23K times last year and spent an estimated £35K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
14.2%
Market size, estimated
£35Ka year
Peak month
March1.4× the quietest month
Top search term
vet wrap for horses19K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £1.99 to £19.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.86 that is £1K to £3K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£1.99–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #39 within Medical Supplies & Equipment. It carries 160 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#39in Medical Supplies & Equipment
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vet Wrap for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • NELLHOMY32%
  • NAF24%
  • Sagafly20%
  • SEADESKY11%
  • Inksafe6%
  • ZODERFY4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Vet Wrap for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Vet Wrap for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.15

the bandage does not stick to the person

NOT self adhesive as advertised

not sticky and snaps

Thin20%−0.05

Quite thin, so cant put much tension on them

Moist/Dry10%−0.06

Dry, not sticky and snaps

Color10%+0.04

Random colours

I was sent red - it must just be random colours which ideally should be mentioned in the listing

Love

Quality-Overall27%+1.67

Excellent product

Good price and quality and delivered quickly

Good quality perfect for stocking up my ponys first aid kit

Value For Money26%+2.14

Good value for money

reasonably priced

GREAT VALUE

Adhesion/Stickiness16%−0.15

good adhesion

Actually sticky and don't snap like some other brands

Good and strong and actually sticks to itself properly

Ease Of Use9%+0.25

Convenient purchase

Easy to use

Useful

Color5%+0.04

I'm loving the bright colours of this pack of 10 self adhesive cohesive bandages

The dogs dont mind the colours either

Good variety of colours

Return

0.1% Return rate 38% Fixable by listing

Size-Overall31%▅▃█▁▁▅
Adhesion/Stickiness31%█▆▁▁▅▁

the bandage does not stick to the person

NOT self adhesive as advertised

not sticky and snaps

Durability8%▁▁▁▁█▁
Thin8%▁▁▁▁█▁

Quite thin, so cant put much tension on them

Quality-Overall8%▁▁▁▁▁█

FAQ

Common Vet Wrap for Horses questions

Answered from the same tracked data.