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Verruca Plasters for Feet

Fail

Prices span $1.15–$8.50, mostly outside the sweet spot, so Verruca Plasters for Feet is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£89K/yr100K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
87%top-5 click share · 6 brands · 61 sellers

Flapen Score

Verruca Plasters for Feet against its category

The dotted line is the Health & Personal Care average. Past it, Verruca Plasters for Feet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Verruca Plasters for Feet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Verruca Plasters for Feet 100K times last year and spent an estimated £89K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
17.2%
Market size, estimated
£89Ka year
Peak month
June2.0× the quietest month
Top search term
verruca plasters71K searches a year

02 · Price

A sale here is worth £5.15.

Listings sell for £5.15 on average, from £1.15 to £8.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.15 that is £8K to £10K a year per listing.

Average price
£5.15under the $15 to $100 sweet spot
Price range
£1.15–£8.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #26 within First Aid. It carries 3,578 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#26in First Aid
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,578per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Verruca Plasters for Feet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

61

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Dr. Scholl's74%
  • Derwit7%
  • Wartie6%
  • Healthpoint5%
  • Eveellyn4%
  • Bazuka4%

Demand

Verruca Plasters for Feet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Verruca Plasters for Feet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • verruca plasters71K/yr
  • verruca plasters for swimming7K/yr
  • verruca plasters for kids9K/yr
  • verruca plaster6K/yr
  • verruca patches4K/yr
  • salicylic acid plasters4K/yr

Reviews and returns

What reviews say buyers love and hate about Verruca Plasters for Feet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness38%−0.38

They are sticky

Not very adhesive

Not Sticky

Functionality-Overall11%−0.08

Ok. Hardly worked for me

Did not work

Just doesnt work on mine

Durability8%−0.05

Falling off

Everytime i put one on it came off within a few hours

came off within 5 minutes

Value For Money6%+0.45

Too expensive

Not worth it

Waste of money

Quality-Overall5%+0.75

Cheap yes

Rubbish

Poor quality

Love

Efficiency20%+1.59

Product works effective well

Works well

Effective

Quality-Overall16%+0.75

Surprisingly effective product

Nice product just as it is said on the description

Excellent product

Value For Money14%+0.45

Excellent Value for Money

value for money

Money well spent

Advertised Vs Actual Product10%+0.72

As advertised

Did exactly what it was advertised

As described

Ease Of Use9%+0.40

Easy to use

simple to include in a daily routine

The pads are super easy to use

Return

0.0% Return rate 18% Fixable by listing

Adhesion/Stickiness44%▅▆▆▄▄█

They are sticky

Not very adhesive

Not Sticky

Functionality-Overall13%▇█▁█▄▃

Ok. Hardly worked for me

Did not work

Just doesnt work on mine

Size-Overall12%▁▇▆█▃▃
Advertised Vs Actual Product4%▁▁▁▅█▆
Durability4%▁▁▁▃▄█

Falling off

Everytime i put one on it came off within a few hours

came off within 5 minutes

FAQ

Common Verruca Plasters for Feet questions

Answered from the same tracked data.