venus razors for women
Launch itA $1.6M/yr market growing +40.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,951.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.45–£24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.21avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, venus razors for women is a £1.6M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Launch it — 68/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
venus razors for women market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- £1.5M–£2.0M
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.4%
- Avg brand age
- 30 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
71
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
3%
- Gillette Venus74%
- Gillette13%
- Plimbin6%
- by Amazon2%
- Edksegjcsous1%
- Pennle1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top venus razors for women search terms
- venus razor blades322K/yr
- venus razors for women310K/yr
- gillette venus razor blades women180K/yr
- venus razor86K/yr
- venus74K/yr
- gillette venus60K/yr
- razor blades women55K/yr
- venus razor heads54K/yr
- razor heads44K/yr
- venus blades35K/yr
Top venus razors for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Venus Comfortglide Spa Breeze Womens Razor Blade Refills Pack of 10-3 Built-in Blades for a Smooth Close Shave that Lasts
Gillette Venus£18.904.7★3,223 rev
Gillette Venus Extra Smooth Womens Razor Blade Refills Pack of 4 5 blades for a super close shave
Gillette£8.504.7★1,695 rev
Gillette Venus Comfortglide Breeze Womens Razor Blade Refills Pack of 4 3 built-in blades for a smooth close shave that lasts
Gillette Venus£9.034.7★3,474 rev
Gillette Venus ComfortGlide Womens Razor Spa Breeze - 3 Refill Razor Cartridges Reusable Metal Handle and Shower Holder
Gillette Venus£8.274.6★10,935 rev
Gillette Venus Extra Smooth Swirl Womens Razor 3 Refill Razor Cartridges Pivoting Reusable Handle and Shower Holder
Gillette Venus£8.964.7★6,057 rev
Newest
by launch date
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
Gillette Venus£15.35181 rev
Edksegjcsous 12 Pcs Replacement Razor Blades Compatible with Gillette Venus Extra Smooth Womens Razor Blade Refills 3 Layer Blade & Pivoting Head Effortless Glide Easy to Replace
Edksegjcsous£6.09175 rev
Plimbin 8 Pack Replacement Razor Blades for Gillette Venus Extra Smooth Womens Razor Blade Refills 3 Layer Blade & Pivoting Head Design Effortless Glide (Blue)
Plimbin£5.74142 rev
8 Pack Replacement Razor Blades for Gillette Venus ComfortGlide 3 Layer Blade & Pivoting Head Design Extra Smooth Womens Razor Blades Refills Easy to Replace(Pink)
Plimbin£5.82142 rev
10PCS Replacement Razor Blades Compatible with Gillette Venus Extra Smooth Womens Razor 3 Layer Blade & Pivoting Head Razor Blades Refills for Venus Razors Effortless Glide Easy to Replace (Blue)
Pennle£5.8879 rev
Trending
90-day click momentumGillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
Gillette Venus£15.354.4★
Plimbin 8 Pack Replacement Razor Blades for Gillette Venus Extra Smooth Womens Razor Blade Refills 3 Layer Blade & Pivoting Head Design Effortless Glide (Blue)
Plimbin£5.743.3★
8 Pack Replacement Razor Blades for Gillette Venus ComfortGlide 3 Layer Blade & Pivoting Head Design Extra Smooth Womens Razor Blades Refills Easy to Replace(Pink)
Plimbin£5.823.3★
Gillette Venus ComfortGlide Sensitive 3 Razor Blade Refills
Gillette Venus£8.604.6★
Gillette Venus Extra Smooth Swirl Womens Razor Blade Refills Pack of 3 5 Durable Blade System Long Lasting Smooth Shave SkinCushion Lubrication Strip
Gillette Venus£8.684.7★
What buyers say about venus razors for women
What buyers praise and complain about, mined from review topics.What buyers love
“Clean shave”
“Excellent price”
“Excellent product”
“they are very smooth”
“Easy to use”
“As advertised”
“No irritation”
“Fit my Gillette venus razer perfectly”
“Lovely smell”
“Excellent blade and good price”
What buyers complain about
“Absolutely rubbish”
“not fit for purpose”
“never got cut”
“Waste of money”
“Skin rash”
“they all just fall off in use”
“its not easy to use”
“It just slips past the hair”
“Not smooth felt like raking a cheese grater over my body”
“Doesnt do what it says it should”
Top return reasons
Common questions
- Is venus razors for women profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 40 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +40.4%. Flapen's verdict: Launch it (68/100).
- How competitive is the venus razors for women niche?
- 10 brands and 71 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in venus razors for women?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Cutting/Trimming. The return rate is 0.1%.
- When does demand for venus razors for women peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the venus razors for women niche?
- Listings span £3.45–£24.08; the average listing price is £10.21 (sweet spot $15–$100). The average incumbent carries 1,952 reviews — the moat a new listing must climb.