Venus Razors for Women
PassVenus Razors for Women scores 68 out of 100, a Pass. Shoppers spend $1.6M a year here, search demand grew +40.4% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 68 / 100Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 4868
- Market size
- £1.6M/yr1.4M searches / yr
- 90-day growth
- +40.4%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 71 sellers
Flapen Score
Venus Razors for Women against its category
The dotted line is the Health & Personal Care average. Past it, Venus Razors for Women is stronger. Inside it, weaker.
Market
The Venus Razors for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Venus Razors for Women 1.4M times last year and spent an estimated £1.6M. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +40.4%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £1.6Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- venus razor blades322K searches a year
02 · Price
A sale here is worth £10.21.
Listings sell for £10.21 on average, from £3.45 to £24.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £10.21 that is £41K to £51K a year per listing.
- Average price
- £10.21under the $15 to $100 sweet spot
- Price range
- £3.45–£24.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £41K–£51K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #51 within Shaving & Hair Removal. It carries 1,952 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #51in Shaving & Hair Removal
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,952per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Venus Razors for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Venus Comfortglide Spa Breeze Womens Razor Blade Refills Pack of 10-3 Built-in Blades for a Smooth Close Shave that Lasts
- Price
- £18.90
- Rating
- 4.7/5
- Reviews
- 3,223
- Age
- 3y ago
Gillette Venus Extra Smooth Womens Razor Blade Refills Pack of 4 5 blades for a super close shave
- Price
- £8.50
- Rating
- 4.7/5
- Reviews
- 1,695
- Age
- 3y ago
Gillette Venus Comfortglide Breeze Womens Razor Blade Refills Pack of 4 3 built-in blades for a smooth close shave that lasts
- Price
- £9.03
- Rating
- 4.7/5
- Reviews
- 3,474
- Age
- 3y ago
Gillette Venus ComfortGlide Womens Razor Spa Breeze - 3 Refill Razor Cartridges Reusable Metal Handle and Shower Holder
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 10,935
- Age
- 8y ago
Gillette Venus Extra Smooth Swirl Womens Razor 3 Refill Razor Cartridges Pivoting Reusable Handle and Shower Holder
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 6,057
- Age
- 8y ago
Trending
90-day click momentum
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 6mo ago
Plimbin 8 Pack Replacement Razor Blades for Gillette Venus Extra Smooth Womens Razor Blade Refills 3 Layer Blade & Pivoting Head Design Effortless Glide (Blue)
- Price
- £5.74
- Rating
- 3.3/5
- Reviews
- 142
- Age
- 2y ago
8 Pack Replacement Razor Blades for Gillette Venus ComfortGlide 3 Layer Blade & Pivoting Head Design Extra Smooth Womens Razor Blades Refills Easy to Replace(Pink)
- Price
- £5.82
- Rating
- 3.3/5
- Reviews
- 142
- Age
- 2y ago
Gillette Venus ComfortGlide Sensitive 3 Razor Blade Refills
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 572
- Age
- 2y ago
Gillette Venus Extra Smooth Swirl Womens Razor Blade Refills Pack of 3 5 Durable Blade System Long Lasting Smooth Shave SkinCushion Lubrication Strip
- Price
- £8.68
- Rating
- 4.7/5
- Reviews
- 6,057
- Age
- 3y ago
Newest
by launch dateGillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 6mo ago
Edksegjcsous 12 Pcs Replacement Razor Blades Compatible with Gillette Venus Extra Smooth Womens Razor Blade Refills 3 Layer Blade & Pivoting Head Effortless Glide Easy to Replace
- Price
- £6.09
- Rating
- 3.8/5
- Reviews
- 175
- Age
- 1y ago
Plimbin 8 Pack Replacement Razor Blades for Gillette Venus Extra Smooth Womens Razor Blade Refills 3 Layer Blade & Pivoting Head Design Effortless Glide (Blue)
- Price
- £5.74
- Rating
- 3.3/5
- Reviews
- 142
- Age
- 2y ago
8 Pack Replacement Razor Blades for Gillette Venus ComfortGlide 3 Layer Blade & Pivoting Head Design Extra Smooth Womens Razor Blades Refills Easy to Replace(Pink)
- Price
- £5.82
- Rating
- 3.3/5
- Reviews
- 142
- Age
- 2y ago
10PCS Replacement Razor Blades Compatible with Gillette Venus Extra Smooth Womens Razor 3 Layer Blade & Pivoting Head Razor Blades Refills for Venus Razors Effortless Glide Easy to Replace (Blue)
- Price
- £5.88
- Rating
- 2.8/5
- Reviews
- 79
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
71
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
3%
- Gillette Venus74%
- Gillette13%
- Plimbin6%
- by Amazon2%
- Edksegjcsous1%
- Pennle1%
- Open — no brand owns it (4 brands, 3%)
Demand
Venus Razors for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Venus Razors for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- venus razor blades322K/yr
- venus razors for women310K/yr
- gillette venus razor blades women180K/yr
- venus razor86K/yr
- venus74K/yr
- gillette venus60K/yr
- razor blades women55K/yr
- venus razor heads54K/yr
- razor heads44K/yr
- venus blades35K/yr
Reviews and returns
What reviews say buyers love and hate about Venus Razors for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish
Not as good as other brands
Bad quality
not fit for purpose
Didn't fit on my shaver
Smaller than expected
never got cut
its like the blade cant get close enough to shave your hairs
Everytime I use them I always end up with cuts even when being careful
Waste of money
Price increase
Very expensive
Skin rash
you have the rash
Awful on skin
Love
Clean shave
Comfortable shave
great shave
Excellent price
Good value for money
Good value for money
Excellent product
Best quality razor
Usual good quality Gillette Venus razer blades
they are very smooth
is gentle on skin
Smooth
Easy to use
Rash free shave
Very easy to use and they're sharp,
Return
0.1% Return rate 57% Fixable by listing
not fit for purpose
Didn't fit on my shaver
Smaller than expected
Absolutely rubbish
Not as good as other brands
Bad quality
Doesnt do what it says it should
Does not effectively remove hair
Do not buy they are blunt and dont work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Venus Razors for Women questions
Answered from the same tracked data.