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Venus Razors for Women

Pass

Venus Razors for Women scores 68 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +40.4% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 48
Market size
£1.6M/yr1.4M searches / yr
90-day growth
+40.4%search demand this quarter
Competition
41%top-5 click share · 10 brands · 71 sellers

Flapen Score

Venus Razors for Women against its category

The dotted line is the Health & Personal Care average. Past it, Venus Razors for Women is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Venus Razors for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Venus Razors for Women 1.4M times last year and spent an estimated £1.6M. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+40.4%
Conversion, latest week
11.3%
Market size, estimated
£1.6Ma year
Peak month
July1.5× the quietest month
Top search term
venus razor blades322K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £3.45 to £24.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £10.21 that is £41K to £51K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£3.45–£24.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£41K–£51K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #51 within Shaving & Hair Removal. It carries 1,952 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#51in Shaving & Hair Removal
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,952per listing
Listings tracked
40

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Venus Razors for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£97K£146K£194K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

71

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 83%

Open market

3%

  • Gillette Venus74%
  • Gillette13%
  • Plimbin6%
  • by Amazon2%
  • Edksegjcsous1%
  • Pennle1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Venus Razors for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Venus Razors for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • venus razor blades322K/yr
  • venus razors for women310K/yr
  • gillette venus razor blades women180K/yr
  • venus razor86K/yr
  • venus74K/yr
  • gillette venus60K/yr
  • razor blades women55K/yr
  • venus razor heads54K/yr
  • razor heads44K/yr
  • venus blades35K/yr

Reviews and returns

What reviews say buyers love and hate about Venus Razors for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Cutting/Trimming”
20%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Absolutely rubbish”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Venus Razors for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data