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Vegan Toothpaste

Fail

The top 5 brands take 100% of clicks, so Vegan Toothpaste is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£33K/yr64K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
91%top-5 click share · 3 brands · 27 sellers

Flapen Score

Vegan Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Vegan Toothpaste is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Toothpaste 64K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
18.3%
Market size, estimated
£33Ka year
Peak month
November1.5× the quietest month
Top search term
waken toothpaste39K searches a year

02 · Price

A sale here is worth £2.77.

Listings sell for £2.77 on average, from £1.96 to £3.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £2.77 that is £3K to £3K a year per listing.

Average price
£2.77under the $15 to $100 sweet spot
Price range
£1.96–£3.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #84 within Dental Care. It carries 2,221 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
25.2%
Average rank
#84in Dental Care
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,221per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Vegan Toothpaste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

27

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Waken94%
  • BIOMED3%
  • Arm & Hammer3%

Demand

Vegan Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 1.5×

Search terms

Top Vegan Toothpaste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waken toothpaste39K/yr
  • vegan toothpaste16K/yr
  • eco toothpaste6K/yr
  • waken whitening toothpaste4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Toothpaste

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Oral Hygiene”
14%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Peculiar taste”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vegan Toothpaste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data