Vegan Toothpaste
FailThe top 5 brands take 100% of clicks, so Vegan Toothpaste is a Fail.
- Flapen Score
- 32 / 100Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 4832
- Market size
- £33K/yr64K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 27 sellers
Flapen Score
Vegan Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Vegan Toothpaste is stronger. Inside it, weaker.
Market
The Vegan Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Toothpaste 64K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £33Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- waken toothpaste39K searches a year
02 · Price
A sale here is worth £2.77.
Listings sell for £2.77 on average, from £1.96 to £3.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £2.77 that is £3K to £3K a year per listing.
- Average price
- £2.77under the $15 to $100 sweet spot
- Price range
- £1.96–£3.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #84 within Dental Care. It carries 2,221 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 25.2%
- Average rank
- #84in Dental Care
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,221per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Vegan Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago

Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago
Trending
90-day click momentum
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago

Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago

Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 5y ago
Newest
by launch date
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago

Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Waken94%
- BIOMED3%
- Arm & Hammer3%
Demand
Vegan Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 1.5×
Search terms
Top Vegan Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waken toothpaste39K/yr
- vegan toothpaste16K/yr
- eco toothpaste6K/yr
- waken whitening toothpaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Peculiar taste
Didnt like the taste
Tastes like soap
pricey
Double the price all of a sudden
it's very expensive
Found it too strong of an odour
Appalling smell
Strange smell
Cant say I really noticed any difference just a mild mouthwash
This did not agree with me: I got badly running nose and eyes, shortly after brushing teeth
Not for me - has burned my gums and lips
I have an allergy to some ingredients in normal toothpaste
Irritates the tongue/mouth
horrible reaction to this stuff
Love
cleans my teeth very well
cleaned my teeth well
Good quality and gentle on gums
Taste nice, seems to be doing as it's described
the taste is a fresh
Great taste
Effective whitening
Whitens teeth well
Brilliant, definitely whitens teeth
Good for the price
Fair price
Good value for money
Great quality and value from Waken as always, I also like their mouthwashes
Excellent product
great quality safe product
Return
0.1% Return rate 36% Fixable by listing
Be aware that although many places wrongly state this mouth contains xylitol, it no longer does
Misleading
Quite misleading as the photo makes the tube look way bigger than it is
pricey
Double the price all of a sudden
it's very expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Toothpaste questions
Answered from the same tracked data.









