Vegan Toothpaste
FailThe top 5 brands take 100% of clicks, so Vegan Toothpaste is a Fail.
- Flapen Score
- 32 / 100Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 4832
- Market size
- £33K/yr64K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 27 sellers
Flapen Score
Vegan Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Vegan Toothpaste is stronger. Inside it, weaker.
Market
The Vegan Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Toothpaste 64K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £33Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- waken toothpaste39K searches a year
02 · Price
A sale here is worth £2.77.
Listings sell for £2.77 on average, from £1.96 to £3.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £2.77 that is £3K to £3K a year per listing.
- Average price
- £2.77under the $15 to $100 sweet spot
- Price range
- £1.96–£3.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #84 within Dental Care. It carries 2,221 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 25.2%
- Average rank
- #84in Dental Care
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,221per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Vegan Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago

Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago
Trending
estimated 90-day click momentum
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago

Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago

Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 5y ago
Newest
by launch date
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago

Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Waken94%
- BIOMED3%
- Arm & Hammer3%
Demand
Vegan Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 1.5×
Search terms
Top Vegan Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waken toothpaste39K/yr
- vegan toothpaste16K/yr
- eco toothpaste6K/yr
- waken whitening toothpaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Toothpaste
We read the reviews and the return reasons for every product selling here.
“Peculiar taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









