Vegan Toothpaste
brand-locked demand (top 5 brands take 100% of clicks) — Vegan Toothpaste doesn't clear our bar today.
Flapen Score
Is Vegan Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vegan Toothpaste is a £33K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 32/100.
Vegan Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.1% over the last 90 days and 18.3% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Vegan Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago
Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago
Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago
Trending
90-day click momentum
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Waken Whitening Mouthwash clinically Tested whitening Formula for a Brighter Smile Prevents Enamel Stains Alcohol-Free Vegan Recycled Packaging Natural Peppermint Flavour 500ml
- Price
- £2.26
- Rating
- 4.3/5
- Reviews
- 1,661
- Age
- 4y ago
Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 5y ago
Newest
by launch dateWaken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago
Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Waken94%
- BIOMED3%
- Arm & Hammer3%
Vegan Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Nov · busiest ÷ quietest = 1.5×
Top Vegan Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waken toothpaste39K/yr
- vegan toothpaste16K/yr
- eco toothpaste6K/yr
- waken whitening toothpaste4K/yr
What reviews say buyers love and hate about Vegan Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“cleans my teeth very well”
“Taste nice, seems to be doing as it's described”
“Effective whitening”
“Good for the price”
“Great quality and value from Waken as always, I also like their mouthwashes”
What buyers complain about
49% of reviews“Peculiar taste”
“pricey”
“Found it too strong of an odour”
“Cant say I really noticed any difference just a mild mouthwash”
“I have an allergy to some ingredients in normal toothpaste”
Vegan Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vegan Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
