Vegan Protein Powders
MaybeReturns run at only 0.2% of orders. But demand is soft, at -6.6% this quarter, so Vegan Protein Powders is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 4864
- Market size
- £757K/yr1.0M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 36%top-5 click share · 12 brands · 81 sellers
Flapen Score
Vegan Protein Powders against its category
The dotted line is the Health & Personal Care average. Past it, Vegan Protein Powders is stronger. Inside it, weaker.
Market
The Vegan Protein Powders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Protein Powders 1.0M times last year and spent an estimated £757K. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £757K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £757Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- vegan protein powder341K searches a year
02 · Price
A sale here is worth £17.41.
Listings sell for £17.41 on average, from £8.55 to £38.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £17.41 that is £13K to £17K a year per listing.
- Average price
- £17.41inside the $15 to $100 sweet spot
- Price range
- £8.55–£38.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 807 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #23in Diet & Nutrition
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 807per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Vegan Protein Powders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Protein Works | Vegan Protein 360 - Gold Vanilla Crème 1kg
- Price
- £15.08
- Rating
- 4.1/5
- Reviews
- 1,995
- Age
- 9y ago

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g
- Price
- £12.03
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour
- Price
- £21.23
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 7y ago

Protein Works | Vegan Protein 360 - Gold Chocolate Silk 500g
- Price
- £8.74
- Rating
- 4.0/5
- Reviews
- 1,601
- Age
- 9y ago

Bulk Vegan Protein Powder Vanilla 1kg
- Price
- £14.36
- Rating
- 3.6/5
- Reviews
- 546
- Age
- 2y ago
Trending
90-day click momentum
Protein Works | Vegan Protein 360 - Platinum Unflavoured 500g
- Price
- £10.03
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 2y ago

Protein Works | Vegan Protein 360 - Platinum Salted Caramel Bandit 1kg
- Price
- £17.72
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 8y ago

SCI-MX Ultra Plant - Chocolate Hazelnut Flavour Vegan Protein Powder Blend + Vitamin B Compex - Muscle Growth & Maintenance - Low Sugar Non-GMO - 900g (20 servings) 34g protein per serving
- Price
- £11.92
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 4y ago

Protein Works | Whey Protein 360 - Gold French Vanilla 600g
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 568
- Age
- 9y ago

Protein Works | Diet Meal 360 - Gold Strawberries n Cream 14 Meals 1kg
- Price
- £16.80
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 12y ago
Newest
by launch date
Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g
- Price
- £12.03
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 1kg
- Price
- £21.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Protein Works | Vegan Protein 360 - Gold Chocolate Bueno 500g
- Price
- £9.58
- Rating
- 3.7/5
- Reviews
- 124
- Age
- 2y ago

Bulk Vegan Protein Powder Vanilla 1kg
- Price
- £14.36
- Rating
- 3.6/5
- Reviews
- 546
- Age
- 2y ago

Protein Works | Diet Meal 360 - Platinum Strawberries n Cream 500g
- Price
- £11.38
- Rating
- 4.5/5
- Reviews
- 517
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
81
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
36%
Top 20: 72%
Open market
11%
- Protein Works51%
- THE PROTEIN WORKS17%
- Free Soul6%
- EarthChamp6%
- Optimum Nutrition5%
- BULK POWDERS4%
- Open — no brand owns it (6 brands, 11%)
Demand
Vegan Protein Powders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Vegan Protein Powders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegan protein powder341K/yr
- protein works211K/yr
- vegan protein70K/yr
- protein works meal replacement65K/yr
- plant protein powder38K/yr
- protein powder vegan34K/yr
- protein works protein powder25K/yr
- plant based protein powders26K/yr
- gluten free protein powder24K/yr
- lactose free protein powder24K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Protein Powders
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste
Horrible aftertaste
not tasty
Not my favroite of their flavours as its not pticularly strong
Didnt like flavor
This does not at all taste like vanilla
Hardly sweet at all
This doesnt taste sweet at all
Disgustingly sweet
Its incredibly chalky in texture
Gritty texture
Grainy texture
I am worried its not healthy
Basically ruined 3 meals for me i cant eat any more of it
not the 30grams that the nutritional info is based against
Love
It tastes pretty good
Amazing taste
it tastes decent
Excellent protein powder
good amount of protein
Lovely healthy protein powder
Taste nice / love the vanilla flavour
Great flavour
Its smooth and an enjoyable flavour
Good reviews
Excellent product
Good Quality
Vegan protein
Its suitable for vegans
Excellent vegan protein
Return
0.2% Return rate 4% Fixable by listing
Horrible taste
Horrible aftertaste
not tasty
Not my favroite of their flavours as its not pticularly strong
Didnt like flavor
This does not at all taste like vanilla
Its incredibly chalky in texture
Gritty texture
Grainy texture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Protein Powders questions
Answered from the same tracked data.









