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Vegan Protein Powders

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -6.6% this quarter, so Vegan Protein Powders is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 48
Market size
£757K/yr1.0M searches / yr
90-day growth
-6.6%search demand this quarter
Competition
36%top-5 click share · 12 brands · 81 sellers

Flapen Score

Vegan Protein Powders against its category

The dotted line is the Health & Personal Care average. Past it, Vegan Protein Powders is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Protein Powders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Protein Powders 1.0M times last year and spent an estimated £757K. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £757K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.3%
Market size, estimated
£757Ka year
Peak month
March1.9× the quietest month
Top search term
vegan protein powder341K searches a year

02 · Price

A sale here is worth £17.41.

Listings sell for £17.41 on average, from £8.55 to £38.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £17.41 that is £13K to £17K a year per listing.

Average price
£17.41inside the $15 to $100 sweet spot
Price range
£8.55–£38.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 807 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#23in Diet & Nutrition
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Vegan Protein Powders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£38K£76K£114K£151K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

81

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

11%

  • Protein Works51%
  • THE PROTEIN WORKS17%
  • Free Soul6%
  • EarthChamp6%
  • Optimum Nutrition5%
  • BULK POWDERS4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Vegan Protein Powders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Vegan Protein Powders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan protein powder341K/yr
  • protein works211K/yr
  • vegan protein70K/yr
  • protein works meal replacement65K/yr
  • plant protein powder38K/yr
  • protein powder vegan34K/yr
  • protein works protein powder25K/yr
  • plant based protein powders26K/yr
  • gluten free protein powder24K/yr
  • lactose free protein powder24K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Protein Powders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.35

Horrible taste

Horrible aftertaste

not tasty

Flavor8%

Not my favroite of their flavours as its not pticularly strong

Didnt like flavor

This does not at all taste like vanilla

Sweetness6%−0.09

Hardly sweet at all

This doesnt taste sweet at all

Disgustingly sweet

Texture/Consistency-Overall5%−0.08

Its incredibly chalky in texture

Gritty texture

Grainy texture

Nutritional Content4%+1.87

I am worried its not healthy

Basically ruined 3 meals for me i cant eat any more of it

not the 30grams that the nutritional info is based against

Love

Taste-Overall24%−0.35

It tastes pretty good

Amazing taste

it tastes decent

Nutritional Content15%+1.87

Excellent protein powder

good amount of protein

Lovely healthy protein powder

Flavor8%

Taste nice / love the vanilla flavour

Great flavour

Its smooth and an enjoyable flavour

Quality-Overall7%+1.04

Good reviews

Excellent product

Good Quality

Vegan/Organic6%+0.75

Vegan protein

Its suitable for vegans

Excellent vegan protein

Return

0.2% Return rate 4% Fixable by listing

Taste-Overall25%▄▆█▇▇▄

Horrible taste

Horrible aftertaste

not tasty

Flavor24%▄█▆▃▇█

Not my favroite of their flavours as its not pticularly strong

Didnt like flavor

This does not at all taste like vanilla

Leak-Proof9%█▁▅█▅▆
Texture/Consistency-Overall5%▂▄▅▄▆█

Its incredibly chalky in texture

Gritty texture

Grainy texture

Ingredients-Overall3%▇█▁▂▂▁

FAQ

Common Vegan Protein Powders questions

Answered from the same tracked data.