How competitive is the Vegan Protein Powders niche on Amazon United Kingdom?

12 brands and 81 sellers compete in Vegan Protein Powders on Amazon United Kingdom. The top 5 Vegan Protein Powders products take 36% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Vegan Protein Powders?

Vegan Protein Powders buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Vegan Protein Powders niche?

Vegan Protein Powders sells for £17.41 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.55–£38.61. The average incumbent carries 807 reviews — the moat a new listing must climb.

Vegan Protein Powders

Vegan Protein Powders shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vegan Protein Powders profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Protein Powders is a £757K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Worth a look — 64/100.

Vegan Protein Powders: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.6% over the last 90 days and 4.3% of searches end in a purchase.

£757K

revenue / yr

Units sold / yr50K

Search volume / yr-6.6%1.0M

Conversion rate4.3%

Avg price£17.41

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 81

Top-5 product click share36%

Open market15%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Top Vegan Protein Powders products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Protein Works | Vegan Protein 360 - Gold Vanilla Crème 1kg

Price: £15.08
Rating: 4.1/5
Reviews: 1,995
Age: 9y ago

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g

Price: £12.03
Rating: 4.6/5
Reviews: 94
Age: 1y ago

Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour

Price: £21.23
Rating: 3.9/5
Reviews: 2,253
Age: 7y ago

Protein Works | Vegan Protein 360 - Gold Chocolate Silk 500g

Price: £8.74
Rating: 4.0/5
Reviews: 1,601
Age: 9y ago

Bulk Vegan Protein Powder Vanilla 1kg

Price: £14.36
Rating: 3.6/5
Reviews: 546
Age: 2y ago

Newest

by launch date

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g

Price: £12.03
Rating: 4.6/5
Reviews: 94
Age: 1y ago

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 1kg

Price: £21.63
Rating: 4.6/5
Reviews: 94
Age: 1y ago

Protein Works | Vegan Protein 360 - Gold Chocolate Bueno 500g

Price: £9.58
Rating: 3.7/5
Reviews: 124
Age: 2y ago

Bulk Vegan Protein Powder Vanilla 1kg

Price: £14.36
Rating: 3.6/5
Reviews: 546
Age: 2y ago

Protein Works | Diet Meal 360 - Platinum Strawberries n Cream 500g

Price: £11.38
Rating: 4.5/5
Reviews: 517
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

11%

Protein Works51%
THE PROTEIN WORKS17%
Free Soul6%
EarthChamp6%
Optimum Nutrition5%
BULK POWDERS4%
Open — no brand owns it (6 brands, 11%)

Vegan Protein Powders demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR4.3%Products43Brands12Top 5 Brands85%OOS Rate0.2%Rating4.2★Reviews807Avg BSR#23

Peak months: Mar · busiest ÷ quietest = 1.9×

Top Vegan Protein Powders search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vegan protein powder341K/yr -6.6%3.7% conv.
protein works211K/yr +10.2%1.7% conv.
vegan protein70K/yr -14.4%2.6% conv.
protein works meal replacement65K/yr -16.2%2.5% conv.
plant protein powder38K/yr -17.9%2.8% conv.
protein powder vegan34K/yr -18.9%3.6% conv.
protein works protein powder25K/yr -1.3%2.5% conv.
plant based protein powders26K/yr -10.2%2.8% conv.
gluten free protein powder24K/yr -6.0%1.1% conv.
lactose free protein powder24K/yr -8.0%0.9% conv.

What reviews say buyers love and hate about Vegan Protein Powders

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Taste-Overall24%

“It tastes pretty good”

Nutritional Content15%

“Excellent protein powder”

Flavor8%

“Taste nice / love the vanilla flavour”

Quality-Overall7%

“Good reviews”

Vegan/Organic6%

“Vegan protein”

What buyers complain about

61% of reviews

Taste-Overall29%

“Horrible taste”

Flavor8%

“Not my favroite of their flavours as its not pticularly strong”

Sweetness6%

“Hardly sweet at all”

Texture/Consistency-Overall5%

“Its incredibly chalky in texture”

Nutritional Content4%

“I am worried its not healthy”

Vegan Protein Powders return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall

25%

2Flavor

24%

3Leak-Proof

4Texture/Consistency-Overall

5Ingredients-Overall

Common Vegan Protein Powders questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Protein Powders 64/100 on Amazon United Kingdom — Worth a look. The niche generates £757K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.