vegan protein powders
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.41avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great£8.55–£38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£757K£757K/yr · 1.0M searches
Review moat
Good806.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan protein powders is a £757K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan protein powders market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £696K–£871K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.2%
- Avg brand age
- 62 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
81
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
36%
Top 20: 72%
Open market
11%
- Protein Works51%
- THE PROTEIN WORKS17%
- Free Soul6%
- EarthChamp6%
- Optimum Nutrition5%
- BULK POWDERS4%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.9×
Top vegan protein powders search terms
- vegan protein powder341K/yr
- protein works211K/yr
- vegan protein70K/yr
- protein works meal replacement65K/yr
- plant protein powder38K/yr
- protein powder vegan34K/yr
- protein works protein powder25K/yr
- plant based protein powders26K/yr
- gluten free protein powder24K/yr
- lactose free protein powder24K/yr
Top vegan protein powders products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protein Works | Vegan Protein 360 - Gold Vanilla Crème 1kg
Protein Works£15.084.1★1,995 rev
Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g
THE PROTEIN WORKS£12.034.6★94 rev
Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour
Free Soul£21.233.9★2,253 rev
Protein Works | Vegan Protein 360 - Gold Chocolate Silk 500g
Protein Works£8.744.0★1,601 rev
Bulk Vegan Protein Powder Vanilla 1kg
BULK POWDERS£14.363.6★546 rev
Newest
by launch dateProtein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g
THE PROTEIN WORKS£12.0394 rev
Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 1kg
THE PROTEIN WORKS£21.6394 rev
Protein Works | Vegan Protein 360 - Gold Chocolate Bueno 500g
THE PROTEIN WORKS£9.58124 rev
Bulk Vegan Protein Powder Vanilla 1kg
BULK POWDERS£14.36546 rev
Protein Works | Diet Meal 360 - Platinum Strawberries n Cream 500g
Protein Works£11.38517 rev
Trending
90-day click momentum
Protein Works | Vegan Protein 360 - Platinum Unflavoured 500g
THE PROTEIN WORKS£10.034.3★
Protein Works | Vegan Protein 360 - Platinum Salted Caramel Bandit 1kg
Protein Works£17.724.2★
SCI-MX Ultra Plant - Chocolate Hazelnut Flavour Vegan Protein Powder Blend + Vitamin B Compex - Muscle Growth & Maintenance - Low Sugar Non-GMO - 900g (20 servings) 34g protein per serving
SCI-MX£11.924.2★
Protein Works | Whey Protein 360 - Gold French Vanilla 600g
Protein Works£11.784.2★
Protein Works | Diet Meal 360 - Gold Strawberries n Cream 14 Meals 1kg
Protein Works£16.804.5★
What buyers say about vegan protein powders
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes pretty good”
“Excellent protein powder”
“Taste nice / love the vanilla flavour”
“Good reviews”
“Vegan protein”
“A good ratio”
“easy to mix”
“Worth the money”
“It's nice and creamy and not too sweet”
“The texture really stood out”
What buyers complain about
“Horrible taste”
“Not my favroite of their flavours as its not pticularly strong”
“Hardly sweet at all”
“Its incredibly chalky in texture”
“I am worried its not healthy”
“Waste of money”
“tastes quite strongly of artificial sweeter”
“oh good god the flabour is just as awful as all the other vegan ones ive tried”
“Ignore negative reviews”
“it was more watery based”
Top return reasons
Common questions
- Is vegan protein powders profitable to sell on Amazon United Kingdom?
- The niche generates £757K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the vegan protein powders niche?
- 12 brands and 81 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in vegan protein powders?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.2%.
- When does demand for vegan protein powders peak?
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the vegan protein powders niche?
- Listings span £8.55–£38.61; the average listing price is £17.41 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.