Vegan Protein Powders
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -6.6% this quarter, so Vegan Protein Powders is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 4864
- Market size
- £757K/yr1.0M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 36%top-5 click share · 12 brands · 81 sellers
Flapen Score
Vegan Protein Powders against its category
The dotted line is the Health & Personal Care average. Past it, Vegan Protein Powders is stronger. Inside it, weaker.
Market
The Vegan Protein Powders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Protein Powders 1.0M times last year and spent an estimated £757K. The top 5 brands take 85% of clicks. Demand peaks in Mar. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £757K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £757Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- vegan protein powder341K searches a year
02 · Price
A sale here is worth £17.41.
Listings sell for £17.41 on average, from £8.55 to £38.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £17.41 that is £13K to £17K a year per listing.
- Average price
- £17.41inside the $15 to $100 sweet spot
- Price range
- £8.55–£38.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 807 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #23in Diet & Nutrition
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 807per listing
- Listings tracked
- 43
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Vegan Protein Powders products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Protein Works | Vegan Protein 360 - Gold Vanilla Crème 1kg
- Price
- £15.08
- Rating
- 4.1/5
- Reviews
- 1,995
- Age
- 9y ago

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g
- Price
- £12.03
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour
- Price
- £21.23
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 7y ago

Protein Works | Vegan Protein 360 - Gold Chocolate Silk 500g
- Price
- £8.74
- Rating
- 4.0/5
- Reviews
- 1,601
- Age
- 9y ago

Bulk Vegan Protein Powder Vanilla 1kg
- Price
- £14.36
- Rating
- 3.6/5
- Reviews
- 546
- Age
- 2y ago
Trending
estimated 90-day click momentum
Protein Works | Vegan Protein 360 - Platinum Unflavoured 500g
- Price
- £10.03
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 2y ago

Protein Works | Vegan Protein 360 - Platinum Salted Caramel Bandit 1kg
- Price
- £17.72
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 8y ago

SCI-MX Ultra Plant - Chocolate Hazelnut Flavour Vegan Protein Powder Blend + Vitamin B Compex - Muscle Growth & Maintenance - Low Sugar Non-GMO - 900g (20 servings) 34g protein per serving
- Price
- £11.92
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 4y ago

Protein Works | Whey Protein 360 - Gold French Vanilla 600g
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 568
- Age
- 9y ago

Protein Works | Diet Meal 360 - Gold Strawberries n Cream 14 Meals 1kg
- Price
- £16.80
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 12y ago
Newest
by launch date
Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g
- Price
- £12.03
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 1kg
- Price
- £21.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Protein Works | Vegan Protein 360 - Gold Chocolate Bueno 500g
- Price
- £9.58
- Rating
- 3.7/5
- Reviews
- 124
- Age
- 2y ago

Bulk Vegan Protein Powder Vanilla 1kg
- Price
- £14.36
- Rating
- 3.6/5
- Reviews
- 546
- Age
- 2y ago

Protein Works | Diet Meal 360 - Platinum Strawberries n Cream 500g
- Price
- £11.38
- Rating
- 4.5/5
- Reviews
- 517
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
81
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 72%
Open market
11%
- Protein Works51%
- THE PROTEIN WORKS17%
- Free Soul6%
- EarthChamp6%
- Optimum Nutrition5%
- BULK POWDERS4%
- Open — no brand owns it (6 brands, 11%)
Demand
Vegan Protein Powders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Vegan Protein Powders search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vegan protein powder341K/yr
- protein works211K/yr
- vegan protein70K/yr
- protein works meal replacement65K/yr
- plant protein powder38K/yr
- protein powder vegan34K/yr
- protein works protein powder25K/yr
- plant based protein powders26K/yr
- gluten free protein powder24K/yr
- lactose free protein powder24K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Protein Powders
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Protein Powders questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









