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Vegan Omega 3

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -22.3% this quarter, so Vegan Omega 3 is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£400K/yr311K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
64%top-5 click share · 14 brands · 27 sellers

Flapen Score

Vegan Omega 3 against its category

The dotted line is the Health & Personal Care average. Past it, Vegan Omega 3 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Omega 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Omega 3 311K times last year and spent an estimated £400K. The top 5 brands take 72% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £400K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
9.2%
Market size, estimated
£400Ka year
Peak month
February1.8× the quietest month
Top search term
vegan omega 3113K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £7.69 to £33.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £13.96 that is £21K to £28K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£7.69–£33.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #43 within Essential Fatty Acids. It carries 1,991 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#43in Essential Fatty Acids
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,991per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vegan Omega 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£80K£120K£160K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • MAV NUTRITION42%
  • PH PROWISE Healthcare9%
  • Horbäach8%
  • WeightWorld7%
  • Omvits6%
  • Lindens5%

Demand

Vegan Omega 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Vegan Omega 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan omega 3113K/yr
  • omega 3 vegan58K/yr
  • algae oil omega 332K/yr
  • algae oil24K/yr
  • algae omega 311K/yr
  • vegan omega10K/yr
  • omega 3 algae10K/yr
  • vegan omega 3 algae oil4K/yr
  • vegetarian omega 38K/yr
  • omega 3 vegetarian7K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Omega 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.08

Horrible after-taste

No taste a d do bit repeat on you

taste is so bad I couldnt take them

Smell7%−0.07

Contains Carrageenan, More recent batches smell off

Recently picked up a fishy smell

however the last few bottles had an off-putting fishy smell right out of the tub

Size-Overall6%

smaller than many others

The tablets themselves are quite large

The capsules are small

Vegan/Organic6%+0.99

it smells like cod liver oil so wonder if it actually is vegan

Dont make me feel sick like the non vegan ones do

This vegan omega is actually fish

Dosage4%

I cant take cod live oil

Hard to really comment on these as ive only been taking for a week

Not high dosage

Love

Quality-Overall18%+1.07

The product is of good quality, delivered reliably and quickly

Good quality

Good quality capsules

Vegan/Organic18%+0.99

Highly recommend for vegans

will be a good support for my vegan diet

Great for vegans

Ease Of Chewing/Swallowing11%+0.28

The capsules are easy to take

It is easily digestible

Easy to swallow

Value For Money9%+0.51

worth it

Good value

Good value for money

Joint Pain4%+0.33

Really helps with joint pain

Helps joint pain

knee pain gone

Return

0.1% Return rate 6% Fixable by listing

Smell16%▁▅▆█▁▁

Contains Carrageenan, More recent batches smell off

Recently picked up a fishy smell

however the last few bottles had an off-putting fishy smell right out of the tub

Vegan/Organic16%█▅▁▁▁▁

it smells like cod liver oil so wonder if it actually is vegan

Dont make me feel sick like the non vegan ones do

This vegan omega is actually fish

Value For Money11%█▁▁▁▁▁

expensive

Expensive if using often

Expensive and Difficult to Swallow

Stuck/Fused Together11%▁█▅▁▁▁
Heart Health8%▁▁▁█▁▁

FAQ

Common Vegan Omega 3 questions

Answered from the same tracked data.