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Vegan Multivitamin

Fail

Demand is soft, at -32.9% this quarter, so Vegan Multivitamin is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£70K/yr53K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
77%top-5 click share · 13 brands · 39 sellers

Flapen Score

Vegan Multivitamin against its category

The dotted line is the Health & Personal Care average. Past it, Vegan Multivitamin is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Multivitamin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Multivitamin 53K times last year and spent an estimated £70K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
11.8%
Market size, estimated
£70Ka year
Peak month
November2.3× the quietest month
Top search term
vegan multivitamin28K searches a year

02 · Price

A sale here is worth £11.21.

Listings sell for £11.21 on average, from £5.56 to £16.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.21 that is £3K to £6K a year per listing.

Average price
£11.21under the $15 to $100 sweet spot
Price range
£5.56–£16.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Combination Multivitamins & Minerals. It carries 4,578 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Combination Multivitamins & Minerals
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,578per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Vegan Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

18%

  • Vegan Vitality29%
  • Nutravita26%
  • Incite Nutrition9%
  • VitaBright7%
  • Wellwoman6%
  • Healthspan5%

Demand

Vegan Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Vegan Multivitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan multivitamin28K/yr
  • vegan vitamins9K/yr
  • vegan supplements5K/yr
  • vegan multivitamins and minerals3K/yr
  • multivitamin vegan3K/yr
  • vegan vitality multivitamins & minerals2K/yr
  • vegan multivitamins3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Multivitamin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.05

I find the difficult to swallow and they dissolve in my mouth and taste awful

Taste horrific

Great 3rd bottle now, so on my 3rd year, easy to swallow and tasteless, some Ive tried in the past have a horrible after taste, not these

Ease Of Chewing/Swallowing11%−0.03

Really struggling to swallow these

Hard to swallow

if you have trouble swallowing tablets these may not be for you

Size-Overall7%

The tablets are large

They are huge

small

Vitamin5%+1.44

they have an odd taste like every multivitamin does

Hard to tell if the vitamins are effective

the vitamins were large

Smell5%−0.03

There is a bit of a fish smell

they stink

They started to smell funny

Love

Vitamin26%+1.44

Good value vitamins

Fantastic vitamins,

good amount of vitamins

Value For Money23%+1.52

Good Value

Great value for money

Excellent value for money

Quality-Overall13%+0.90

Excellent product

Good Quality

Just great

Ease Of Chewing/Swallowing6%−0.03

no problem in swallowing

Easy to swallow

do not find them hard to swallow

Advertised Vs Actual Product4%+0.11

As described

work as they should

Does what it says it does

Return

0.1% Return rate 0% Fixable by listing

Minerals100%▁▁▁▁█▁

FAQ

Common Vegan Multivitamin questions

Answered from the same tracked data.