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Vegan Multivitamin

Fail

Demand is soft, at -32.9% this quarter, so Vegan Multivitamin is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£70K/yr53K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
77%top-5 click share · 13 brands · 39 sellers

Flapen Score

Vegan Multivitamin against its category

The dotted line is the Health & Personal Care average. Past it, Vegan Multivitamin is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Multivitamin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Multivitamin 53K times last year and spent an estimated £70K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
11.8%
Market size, estimated
£70Ka year
Peak month
November2.3× the quietest month
Top search term
vegan multivitamin28K searches a year

02 · Price

A sale here is worth £11.21.

Listings sell for £11.21 on average, from £5.56 to £16.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.21 that is £3K to £6K a year per listing.

Average price
£11.21under the $15 to $100 sweet spot
Price range
£5.56–£16.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Combination Multivitamins & Minerals. It carries 4,578 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Combination Multivitamins & Minerals
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,578per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Vegan Multivitamin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

18%

  • Vegan Vitality29%
  • Nutravita26%
  • Incite Nutrition9%
  • VitaBright7%
  • Wellwoman6%
  • Healthspan5%

Demand

Vegan Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Vegan Multivitamin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vegan multivitamin28K/yr
  • vegan vitamins9K/yr
  • vegan supplements5K/yr
  • vegan multivitamins and minerals3K/yr
  • multivitamin vegan3K/yr
  • vegan vitality multivitamins & minerals2K/yr
  • vegan multivitamins3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Multivitamin

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Vitamin”
14%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“I find the difficult to swallow and they dissolve in my mouth and taste awful”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vegan Multivitamin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data