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Vegan Multivitamin

soft demand (-32.9% this quarter) — Vegan Multivitamin doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 17Growth 9Conversion 94Competition 19Returns 100Price range 12Avg price 43Brand share 47Review moat 25Quality gap 32
This niche Category average

Is Vegan Multivitamin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Multivitamin is a £70K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Vegan Multivitamin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.9% over the last 90 days and 11.8% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr6K
Search volume / yr-32.9%53K
Conversion rate11.8%
Avg price£11.21

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 39
Top-5 product click share77%
Open market23%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,578

Top Vegan Multivitamin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

18%

  • Vegan Vitality29%
  • Nutravita26%
  • Incite Nutrition9%
  • VitaBright7%
  • Wellwoman6%
  • Healthspan5%

Vegan Multivitamin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR11.8%Products13Brands13Top 5 Brands77%OOS Rate0.0%Rating4.6★Reviews4,578Avg BSR#194
3K2KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Top Vegan Multivitamin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vegan multivitamin28K/yr
  • vegan vitamins9K/yr
  • vegan supplements5K/yr
  • vegan multivitamins and minerals3K/yr
  • multivitamin vegan3K/yr
  • vegan vitality multivitamins & minerals2K/yr
  • vegan multivitamins3K/yr

What reviews say buyers love and hate about Vegan Multivitamin

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Vitamin26%

Good value vitamins

Value For Money23%

Good Value

Quality-Overall13%

Excellent product

Ease Of Chewing/Swallowing6%

no problem in swallowing

Advertised Vs Actual Product4%

As described

What buyers complain about

57% of reviews
Taste-Overall14%

I find the difficult to swallow and they dissolve in my mouth and taste awful

Ease Of Chewing/Swallowing11%

Really struggling to swallow these

Size-Overall7%

The tablets are large

Vitamin5%

they have an odd taste like every multivitamin does

Smell5%

There is a bit of a fish smell

Vegan Multivitamin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Minerals
100%

Common Vegan Multivitamin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Multivitamin 38/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 13 tracked products. Search demand moved -32.9% over the last 90 days.
Search demand for Vegan Multivitamin on Amazon United Kingdom peaks in Nov, where the busiest month runs 2.3× the quietest.