vegan multivitamin
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,577.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£70K£70K/yr · 53K searches
Price range
Bad£5.56–£16.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan multivitamin is a £70K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
vegan multivitamin market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £56K–£67K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
39
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
18%
- Vegan Vitality29%
- Nutravita26%
- Incite Nutrition9%
- VitaBright7%
- Wellwoman6%
- Healthspan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.3×
Top vegan multivitamin search terms
- vegan multivitamin28K/yr
- vegan vitamins9K/yr
- vegan supplements5K/yr
- vegan multivitamins and minerals3K/yr
- multivitamin vegan3K/yr
- vegan vitality multivitamins & minerals2K/yr
- vegan multivitamins3K/yr
Top vegan multivitamin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vegan Vitality Multivitamins & Minerals with High Strength Vitamin B12 D3 & K2. 180 Multivitamin Tablets - 6 Months Supply. Multivitamin Tablets for Women and Mens Multivitamin. Suitable for Vegans
Vegan Vitality£14.994.6★8,004 rev
Nutravita Multivitamin Tablets for Women & Men - 365 Vegan Tablets - 1 Year Supply of Multivitamins - Immune System Support - Multi Vitamins - 26 Essential Active Vitamins & Minerals - Made in the UK
Nutravita£14.674.6★20,749 rev
Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
Incite Nutrition£6.214.5★2,856 rev
High Strength A-Z Multivitamin & Mineral Tablets for Men & Women | 400 Vegan Tablets | 1 a Day | Complete Daily Multivitamin 100% Dosage Vitamins with Iron | Age 12+ | VitaBright
VitaBright£13.504.7★7,067 rev
Wellwoman Vegan multivitamin Tablets
Wellwoman£5.564.7★309 rev
Newest
by launch date
Vegetology Vegan Multivitamin Tablets for Women and Men 26 Chelated Vitamins and Minerals with Iron Vitamin B12 D3 and K2 Metabolic Brain Immune Support 60 Tablets 2 Months Supply Ages 11+
VEGETOLOGY£9.5540 rev
A-Z Multivitamins and Minerals Tablets - 180 Vegan Multivitamin Tablets for Men & Women (6 Months Supply) - One a Day 26 Nutrients Multivitamins and Multi Minerals Pills - UK Manufactured
Supplement Tree£8.451,133 rev
Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
Free Soul£10.862,458 rev
Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
MOBU£6.221,021 rev
Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
Incite Nutrition£6.212,856 rev
Trending
90-day click momentum
Vegavero Vegan Essentials | Multivitamins & Minerals | Vitamins B12 B2 D3 K2 Zinc Iron Selenium and Iodine | NO Additives | Natural Support for Plant Based Diet | 120 Capsules
Vegavero£16.254.5★
Vegan Multivitamins & Minerals with Vitamin B12 D3 & K2 Zinc and Iron 180 Vegan Society Registered Tablets for Men and Woman 6 Month Supply - Made in The UK by YrHealth
yrhealth£13.194.6★
Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
MOBU£6.224.4★
Vegetology Vegan Multivitamin Tablets for Women and Men 26 Chelated Vitamins and Minerals with Iron Vitamin B12 D3 and K2 Metabolic Brain Immune Support 60 Tablets 2 Months Supply Ages 11+
VEGETOLOGY£9.554.4★
Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
Incite Nutrition£6.214.5★
What buyers say about vegan multivitamin
What buyers praise and complain about, mined from review topics.What buyers love
“Good value vitamins”
“Good Value”
“Excellent product”
“no problem in swallowing”
“As described”
“No bad taste”
“More energy”
“easy on the stomach”
“minerals at an affordable price”
“NO SIDE EFFECTS”
What buyers complain about
“I find the difficult to swallow and they dissolve in my mouth and taste awful”
“Really struggling to swallow these”
“The tablets are large”
“they have an odd taste like every multivitamin does”
“There is a bit of a fish smell”
“each time had a horrible effect on stomach”
“Definitely not mint condition”
“who has a very bad diet”
“Nasty 🤮 Horrible flavour and gave me heartburn”
“how a horrible texture”
Top return reasons
Common questions
- Is vegan multivitamin profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 13 tracked products. 90-day search growth is -32.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the vegan multivitamin niche?
- 13 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in vegan multivitamin?
- Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Size-Overall. The return rate is 0.1%.
- When does demand for vegan multivitamin peak?
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the vegan multivitamin niche?
- Listings span £5.56–£16.25; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 4,578 reviews — the moat a new listing must climb.