Vegan Multivitamin
FailDemand is soft, at -32.9% this quarter, so Vegan Multivitamin is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £70K/yr53K searches / yr
- 90-day growth
- -32.9%search demand this quarter
- Competition
- 77%top-5 click share · 13 brands · 39 sellers
Flapen Score
Vegan Multivitamin against its category
The dotted line is the Health & Personal Care average. Past it, Vegan Multivitamin is stronger. Inside it, weaker.
Market
The Vegan Multivitamin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Multivitamin 53K times last year and spent an estimated £70K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -32.9%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £70Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- vegan multivitamin28K searches a year
02 · Price
A sale here is worth £11.21.
Listings sell for £11.21 on average, from £5.56 to £16.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.21 that is £3K to £6K a year per listing.
- Average price
- £11.21under the $15 to $100 sweet spot
- Price range
- £5.56–£16.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Combination Multivitamins & Minerals. It carries 4,578 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #194in Combination Multivitamins & Minerals
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,578per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Vegan Multivitamin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vegan Vitality Multivitamins & Minerals with High Strength Vitamin B12 D3 & K2. 180 Multivitamin Tablets - 6 Months Supply. Multivitamin Tablets for Women and Mens Multivitamin. Suitable for Vegans
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 8,004
- Age
- 7y ago

Nutravita Multivitamin Tablets for Women & Men - 365 Vegan Tablets - 1 Year Supply of Multivitamins - Immune System Support - Multi Vitamins - 26 Essential Active Vitamins & Minerals - Made in the UK
- Price
- £14.67
- Rating
- 4.6/5
- Reviews
- 20,749
- Age
- 7y ago

Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 2,856
- Age
- 5y ago

High Strength A-Z Multivitamin & Mineral Tablets for Men & Women | 400 Vegan Tablets | 1 a Day | Complete Daily Multivitamin 100% Dosage Vitamins with Iron | Age 12+ | VitaBright
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 7,067
- Age
- 5y ago

Wellwoman Vegan multivitamin Tablets
- Price
- £5.56
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 8y ago
Trending
90-day click momentum
Vegavero Vegan Essentials | Multivitamins & Minerals | Vitamins B12 B2 D3 K2 Zinc Iron Selenium and Iodine | NO Additives | Natural Support for Plant Based Diet | 120 Capsules
- Price
- £16.25
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 5y ago

Vegan Multivitamins & Minerals with Vitamin B12 D3 & K2 Zinc and Iron 180 Vegan Society Registered Tablets for Men and Woman 6 Month Supply - Made in The UK by YrHealth
- Price
- £13.19
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 6y ago

Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 1,021
- Age
- 5y ago

Vegetology Vegan Multivitamin Tablets for Women and Men 26 Chelated Vitamins and Minerals with Iron Vitamin B12 D3 and K2 Metabolic Brain Immune Support 60 Tablets 2 Months Supply Ages 11+
- Price
- £9.55
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2y ago

Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 2,856
- Age
- 5y ago
Newest
by launch date
Vegetology Vegan Multivitamin Tablets for Women and Men 26 Chelated Vitamins and Minerals with Iron Vitamin B12 D3 and K2 Metabolic Brain Immune Support 60 Tablets 2 Months Supply Ages 11+
- Price
- £9.55
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2y ago

A-Z Multivitamins and Minerals Tablets - 180 Vegan Multivitamin Tablets for Men & Women (6 Months Supply) - One a Day 26 Nutrients Multivitamins and Multi Minerals Pills - UK Manufactured
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago

Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago

Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 1,021
- Age
- 5y ago

Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 2,856
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
39
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
18%
- Vegan Vitality29%
- Nutravita26%
- Incite Nutrition9%
- VitaBright7%
- Wellwoman6%
- Healthspan5%
Demand
Vegan Multivitamin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Search terms
Top Vegan Multivitamin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegan multivitamin28K/yr
- vegan vitamins9K/yr
- vegan supplements5K/yr
- vegan multivitamins and minerals3K/yr
- multivitamin vegan3K/yr
- vegan vitality multivitamins & minerals2K/yr
- vegan multivitamins3K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Multivitamin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I find the difficult to swallow and they dissolve in my mouth and taste awful
Taste horrific
Great 3rd bottle now, so on my 3rd year, easy to swallow and tasteless, some Ive tried in the past have a horrible after taste, not these
Really struggling to swallow these
Hard to swallow
if you have trouble swallowing tablets these may not be for you
The tablets are large
They are huge
small
they have an odd taste like every multivitamin does
Hard to tell if the vitamins are effective
the vitamins were large
There is a bit of a fish smell
they stink
They started to smell funny
Love
Good value vitamins
Fantastic vitamins,
good amount of vitamins
Good Value
Great value for money
Excellent value for money
Excellent product
Good Quality
Just great
no problem in swallowing
Easy to swallow
do not find them hard to swallow
As described
work as they should
Does what it says it does
Return
0.1% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Multivitamin questions
Answered from the same tracked data.









