Is vegan collagen profitable to sell on Amazon United Kingdom?

The niche generates £145K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (49/100).

How competitive is the vegan collagen niche?

13 brands and 14 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in vegan collagen?

Top complaints mined from reviews: Taste-Overall, Smell, Side Effects. The return rate is 0.0%.

When does demand for vegan collagen peak?

Demand peaks in Mar; the busiest month runs 2.0× the quietest.

What does it cost to enter the vegan collagen niche?

Listings span £7.35–£20.67; the average listing price is £14.15 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.

vegan collagen

Skip it

Soft demand (-30.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good653.54

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.15

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay£7.35–£20.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£145K

£145K/yr · 153K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, vegan collagen is a £145K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vegan collagen market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £113K–£142K; units × avg price
Conversion rate: 6.7%
Avg BSR: #172
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 42 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

WeightWorld38%
Horbäach13%
Vegan Vitality11%
novomins6%
ALPHA016%
365 Health5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -30.8% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2.0×

Open Trend

Top vegan collagen search terms

vegan collagen98K/yr -31.3%5.6% conv.
vegetarian collagen18K/yr -33.0%5.0% conv.
collagen vegetarian10K/yr -16.9%2.9% conv.
collagen vegan10K/yr -29.0%5.5% conv.
feel collagen vegan5K/yr -41.8%1.1% conv.
vegan collagen supplements for women5K/yr -40.4%8.1% conv.
collagen supplements for women vegan4K/yr -24.7%5.1% conv.
plant collagen3K/yr -25.6%3.6% conv.

All search terms

Top vegan collagen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vegan Collagen Supplements for Women & Men - 2 Months Supply

WeightWorld£13.714.4★3,078 rev

Horbäach£7.354.2★63 rev

Vegan Collagen with Biotin Lysine Bamboo Silica Zinc Vitamin C E & A. Absolute Collagen Supplements for Women 2 Months Supply. for Hair Nails Joints & Bones. Vegan Vitality Collagen Peptides.

Vegan Vitality£12.924.4★2,589 rev

Vegan Collagen Gummies - Vegan Collagen with Added Vitamin C BCAAs Hyaluronic Acid - Advanced Blend - Alternative to Collagen Powder & Tablets - Collagen Supplements for Women - Novomins

novomins£15.104.5★368 rev

Vegan Collagen Supplements for Women & Men - High Strength 90 Capsules (3 Months Supply) - with Biotin Lysine Bamboo Silica Zinc Vitamin C E & A - By Alpha01

ALPHA01£7.354.0★138 rev

Newest

by launch date

Horbäach£7.3563 rev

11mo ago

Radiant Hair Beautiful Eyes Stronger Nails Silky Skin Stronger Bones. 60x Vegan Plant Based Collagen Gummies. Gluten Free. Strawberry Flavour. Contains Biotin + Vitamin C + Peptides.

365 Health£13.3095 rev

1y ago

5X Higher Absorption Vegan Collagen Powder with Hyaluronic Acid & Vitamin C - Kind Collagen Supplements for Women & Men - Unflavoured Powder - Hydrolysed Peptides for Glowing Skin Hair & Nails - 75g

Omvits£15.17144 rev

1y ago

Rheal Plant Collagen 150g Organic PlantBased Collagen Support Powder with Astrion Acerola & Bamboo Silica Supports Collagen Production Skin Hydration & Glow Vegan GlutenFree 30 Servings

Rheal£20.6787 rev

2y ago

Vegan Collagen & Hyaluronic Acid Complex - 60 Capsules - Effective Skin Hair & Nails Formula with 500mg of Vollagen in The Exact Amino ratios of Human Collagen - D-Biotin Seaweed Vitamins E&C

swiss bioenergetics£11.21110 rev

3y ago

What buyers say about vegan collagen

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall15%

“Nice tasting full of natural goodness”

Vegan/Organic15%

“Vegan collagen”

Quality-Overall9%

“It does seem to have a lot of other good stuff”

Value For Money8%

“The price is reasonable”

Flavor6%

“The strawberry flavour is actually nice”

Skin Health5%

“Good product, notice difference with skin improvements”

Ease Of Use5%

“Easy to use”

Ease Of Chewing/Swallowing4%

“easy to chew”

Absorbency3%

“However, it is easily absorbed in a bit of juice and no smell”

Hair Growth2%

“Sure I can see some improvements in my hair and nails”

What buyers complain about

Taste-Overall16%

“Doesnt taste very nice”

Smell5%

“This product has clearly gone off as it smells strongly like bad drains / a decomposing animal”

Side Effects5%

“as they made me feel really sick”

Vegan/Organic5%

“As a vegan it's hard to find a collagen that works”

Advertised Vs Actual Product4%

“Completely misleading packaging - this contains no collagen”

Skin Health4%

“Unfortunately after taking this for around a week my skin broke out really badly”

Ease Of Chewing/Swallowing3%

“A little bit tough to chew”

Calcium3%

“Not enough collagen 200mg daily isn't enough”

Certifications3%

“this is like an insurance policy for health Dr Burhenne dentist explained plant eaters are deficient”

Material Quality3%

“Not collagen”

Common questions

Is vegan collagen profitable to sell on Amazon United Kingdom?: The niche generates £145K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (49/100).
How competitive is the vegan collagen niche?: 13 brands and 14 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in vegan collagen?: Top complaints mined from reviews: Taste-Overall, Smell, Side Effects. The return rate is 0.0%.
When does demand for vegan collagen peak?: Demand peaks in Mar; the busiest month runs 2.0× the quietest.
What does it cost to enter the vegan collagen niche?: Listings span £7.35–£20.67; the average listing price is £14.15 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.