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Vegan Collagen

Fail

Demand is soft, at -30.8% this quarter, so Vegan Collagen is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£145K/yr153K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
74%top-5 click share · 13 brands · 14 sellers

Flapen Score

Vegan Collagen against its category

The dotted line is the Health & Personal Care average. Past it, Vegan Collagen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Collagen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Collagen 153K times last year and spent an estimated £145K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
6.7%
Market size, estimated
£145Ka year
Peak month
March2.0× the quietest month
Top search term
vegan collagen98K searches a year

02 · Price

A sale here is worth £14.15.

Listings sell for £14.15 on average, from £7.35 to £20.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.15 that is £4K to £7K a year per listing.

Average price
£14.15under the $15 to $100 sweet spot
Price range
£7.35–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #172 within Collagen. It carries 654 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#172in Collagen
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
654per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Vegan Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • WeightWorld38%
  • Horbäach13%
  • Vegan Vitality11%
  • novomins6%
  • ALPHA016%
  • 365 Health5%

Demand

Vegan Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Vegan Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan collagen98K/yr
  • vegetarian collagen18K/yr
  • collagen vegetarian10K/yr
  • collagen vegan10K/yr
  • feel collagen vegan5K/yr
  • vegan collagen supplements for women5K/yr
  • collagen supplements for women vegan4K/yr
  • plant collagen3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Collagen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%

Doesnt taste very nice

Tastes disgusting

Unpleasant taste

Smell5%−0.07

This product has clearly gone off as it smells strongly like bad drains / a decomposing animal

Awful smell and taste

Well it does smell of feet

Side Effects5%−0.06

as they made me feel really sick

Bad side effects

Side effects for me is stomach upset and indigestion

Vegan/Organic5%+0.83

As a vegan it's hard to find a collagen that works

Shame as a vegetarian theres little option out there

I actually bought this by mistake as I thought it was vegan collagen not collagen support

Advertised Vs Actual Product4%−0.04

Completely misleading packaging - this contains no collagen

My mistake for not reading the description properly

Love

Taste-Overall15%

Nice tasting full of natural goodness

No nasty taste

Lovely taste

Vegan/Organic15%+0.83

Vegan collagen

Great vegan collagen

Vegan collagen support

Quality-Overall9%+0.96

It does seem to have a lot of other good stuff

overall theyre a decent supplement

Excellent product

Value For Money8%+0.58

The price is reasonable

Excellent value for money

Good value

Flavor6%+0.53

The strawberry flavour is actually nice

Delicious

No awful taste or smell

FAQ

Common Vegan Collagen questions

Answered from the same tracked data.