Vanilla Protein Powders
Vanilla Protein Powders shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Vanilla Protein Powders profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vanilla Protein Powders is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 58/100.
Vanilla Protein Powders: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.4% over the last 90 days and 5.7% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Vanilla Protein Powders products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Myprotein Impact Whey Protein Powder | 22g Premium Protein Per Serving | Builds Lean Muscle & Aids Recovery | Vanilla 1KG | Vegetarian Low Fat & Carbs | Trusted by Athletes
- Price
- £22.60
- Rating
- 4.4/5
- Reviews
- 7,972
- Age
- 13y ago
Myprotein Impact Whey Protein Powder | Chocolate Smooth - 1 kg | 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian | Trusted by Athletes
- Price
- £21.96
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 13y ago
Myprotein Impact Whey Protein Powder | Vanilla - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £23.43
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Bulk Pure Whey Protein Powder Vanilla 1kg
- Price
- £18.70
- Rating
- 4.4/5
- Reviews
- 9,556
- Age
- 12y ago
Trending
90-day click momentum
Myprotein Impact Whey Protein Milkshake - Banana Milkshake | 15 Servings | Creamy Dessert-Style Gym Shake | 20g+ Protein Per Serving | Rich Smooth & Indulgent Taste | Low Fat & Easy Mixing
- Price
- £15.72
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2mo ago
Myprotein Impact Whey Protein Powder | Vanilla - 15 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Myprotein Impact Whey Protein Powder | Vanilla - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £23.43
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago
Protein Works | Whey Protein 360 - Gold French Vanilla 600g
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 568
- Age
- 9y ago
Newest
by launch dateMyprotein Impact Whey Protein Milkshake - Banana Milkshake | 15 Servings | Creamy Dessert-Style Gym Shake | 20g+ Protein Per Serving | Rich Smooth & Indulgent Taste | Low Fat & Easy Mixing
- Price
- £15.72
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2mo ago
Myprotein Impact Whey Protein Powder | Vanilla - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £23.43
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Myprotein Impact Whey Protein Powder | Vanilla - 15 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Bulk Basic Whey Protein Powder | Vanilla | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery
- Price
- £13.11
- Rating
- 3.7/5
- Reviews
- 2,587
- Age
- 1y ago
Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Vanilla Milkshake
- Price
- £10.85
- Rating
- 4.2/5
- Reviews
- 936
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
50
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
6%
- Myprotein64%
- Applied Nutrition10%
- BULK POWDERS8%
- Bulk6%
- Optimum Nutrition3%
- PhD3%
- Open — no brand owns it (3 brands, 6%)
Vanilla Protein Powders demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.9×
Top Vanilla Protein Powders search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- my protein432K/yr
- vanilla protein powder287K/yr
- myprotein255K/yr
- my protein whey powder156K/yr
- protein powder vanilla104K/yr
- myprotein impact whey protein84K/yr
- applied nutrition protein powder89K/yr
- impact whey protein powder57K/yr
- whey protein powder vanilla39K/yr
- vanilla whey protein powder30K/yr
What reviews say buyers love and hate about Vanilla Protein Powders
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“it tastes lovely”
“Great protein boost”
“Good Quality”
“The vanilla flavour is pleasant”
“good value for money”
What buyers complain about
63% of reviews“not as tasty”
“Basically ruined 3 meals for me i cant eat any more of it”
“wrong flavor and consistency”
“Just stupidly assumed that a health product would not have sweetener”
“The texture is also a bit gritty”
Vanilla Protein Powders return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Protein Powders questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
