Vanilla Protein Powders

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

5.7%

Market size, estimated

£1.7Ma year

Peak month

February1.9× the quietest month

Top search term

my protein432K searches a year

Listings sell for £18.17 on average, from £7.85 to £38.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £18.17 that is £73K to £91K a year per listing.

Average price

£18.17inside the $15 to $100 sweet spot

Price range

£7.85–£38.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

£73K–£91K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #14 within Diet & Nutrition. It carries 2,735 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

75%

Out of stock, average day

7.7%

Average rank

#14in Diet & Nutrition

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,735per listing

Listings tracked

20

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months