Vanilla Essential Oil
prices mostly outside the sweet spot ($3.36–$10.93) — Vanilla Essential Oil doesn't clear our bar today.
Flapen Score
Is Vanilla Essential Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vanilla Essential Oil is a £62K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Vanilla Essential Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.0% over the last 90 days and 8.9% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Vanilla Essential Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nikura | Vanilla Fragrance Oil - 10ml | Perfect for Soap Making Candle Making Wax Melts Diffuser | Great for use in Bath Bombs Perfume Oil Perfume Scents Potpourri | Vegan & UK Made
- Price
- £4.14
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 5y ago
MAYJAM Vanilla Essential Oils 100ML Vanilla Oil for Diffuser Humidifier DIY Home Office
- Price
- £6.62
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 5y ago
HIQILI Vanilla Essential Oil for Body Perfume Skin Aromatherapy
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 2,670
- Age
- 4y ago
PHATOIL Vanilla Essential Oil 100ml - 100% Pure and Natural Premium Grade Vanilla Oil for Home Aromatherapy Diffusers Skin Care Soap and Candle Making
- Price
- £6.91
- Rating
- 4.5/5
- Reviews
- 1,088
- Age
- 11mo ago
MAYJAM Vanilla Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
- Price
- £3.46
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago
Trending
90-day click momentum
Vanilla 10ml Fragrance Oil Multi Listing - Freshskin Fragrance Oils - Candles Bath Bombs Soap Making & Wax Melts - Cosmetic Grade - A Rich Complex & Long Lasting Scent!
- Price
- £3.36
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7y ago
Hana Pure Vanilla Essential Oil for Diffuser & Skin (30 ml) - 100% Undiluted Therapeutic Grade Vanilla Oleoresin Essential Oil - Fragrant and Long Lasting Vanilla Oil Perfume
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 3,559
- Age
- 7y ago
KUKKA Vanilla Essential Oils - 118ml - for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
- Price
- £10.93
- Rating
- 4.4/5
- Reviews
- 721
- Age
- 3y ago
PHATOIL Vanilla Essential Oil 100ml - 100% Pure and Natural Premium Grade Vanilla Oil for Home Aromatherapy Diffusers Skin Care Soap and Candle Making
- Price
- £6.91
- Rating
- 4.5/5
- Reviews
- 1,088
- Age
- 11mo ago
AVD Organics Vanilla Essential Oil 30ml Premium Grade Oil for Daily use
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
Newest
by launch date
Vanilla Essential Oils 10ML Natural and Pure Vanilla Oil for Aromatherapy Skin Candle Soaps or Other DIY Making Includes Glass Dropper
- Price
- £3.46
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago
PHATOIL Vanilla Essential Oil 100ml - 100% Pure and Natural Premium Grade Vanilla Oil for Home Aromatherapy Diffusers Skin Care Soap and Candle Making
- Price
- £6.91
- Rating
- 4.5/5
- Reviews
- 1,088
- Age
- 11mo ago
Vanilla Essential Oil 100ML 100% Pure & Natural Vanilla Oil for Diffuser Humidifier & Aromatherapy
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 1y ago
AVD Organics Vanilla Essential Oil 30ml Premium Grade Oil for Daily use
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
MAYJAM Fragrance Oil 100ML Coconut & Vanilla Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs
- Price
- £6.97
- Rating
- 4.3/5
- Reviews
- 5,489
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
19
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
21%
- MAYJAM23%
- nikura19%
- HIQILI13%
- PHATOIL9%
- MUNUSNA7%
- AVD ORGANICS7%
Vanilla Essential Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Vanilla Essential Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vanilla essential oil49K/yr
- vanilla oil18K/yr
- vanilla oil for skin6K/yr
- vanilla fragrance oil8K/yr
- vanilla oil for diffuser6K/yr
- vanilla diffuser oil6K/yr
- vanilla essential oils for skin3K/yr
- essential oil vanilla6K/yr
- diffuser oil vanilla3K/yr
- vanilla essential oils for diffuser2K/yr
What reviews say buyers love and hate about Vanilla Essential Oil
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“the fragrance is lovely”
“Great value and quality arrived quickly”
“Well worth the money”
“Excellent vanilla essence”
“Great frangrance oil, delivered quickly”
What buyers complain about
86% of reviews“It smelled extremely artificial”
“WATERED DOWN”
“Leaked in the box”
“Gross”
“It dont last long”
Vanilla Essential Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Essential Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
