Vanilla Candle

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

-50.0%

Conversion, latest week

5.1%

Market size, estimated

£209Ka year

Peak month

August5.4× the quietest month

Top search term

vanilla candle132K searches a year

Listings sell for £10.93 on average, from £2.15 to £20.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.93 that is £3K to £5K a year per listing.

Average price

£10.93under the $15 to $100 sweet spot

Price range

£2.15–£20.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #130 within Alternative Medicine. It carries 1,131 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#130in Alternative Medicine

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,131per listing

Listings tracked

36

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months