Vanilla Candle
soft demand (-50.0% this quarter) — Vanilla Candle doesn't clear our bar today.
Flapen Score
Is Vanilla Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vanilla Candle is a £209K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Jul–Aug–Dec. Verdict: Skip it — 47/100.
Vanilla Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.0% over the last 90 days and 5.1% of searches end in a purchase.
£209K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Vanilla Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11mo ago
Yankee Candle Scented Candle | Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.38
- Rating
- 4.6/5
- Reviews
- 5,684
- Age
- 15y ago
Glade Jar Candle Scented Candle Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Relaxing Zen Pack of 6 (6x108g)
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Bali Sandalwood & Jasmine Pack of 6 (6x108g)
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago
Trending
90-day click momentum
Yankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £20.36
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago
Panache Vanilla Velvet Cream Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago
Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Vanilla Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Warm Sweet & Creamy Scent Medium Strength Clean-Burning Glass Jar Candle for Relaxation & Gifting
- Price
- £12.71
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
Glade Scented Candle Anti-Odour 108g
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10mo ago
Newest
by launch dateYankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £20.36
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 5mo ago
Vanilla Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Warm Sweet & Creamy Scent Medium Strength Clean-Burning Glass Jar Candle for Relaxation & Gifting
- Price
- £12.71
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
Glade Scented Candle Anti-Odour 108g
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10mo ago
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11mo ago
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 flat
Sellers
73
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
14%
- glade56%
- Yankee Candle17%
- Woodwick5%
- NORVENCE4%
- mepure3%
- Wax Lyrical2%
- Open — no brand owns it (10 brands, 14%)
Vanilla Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Jul, Aug, Dec · busiest ÷ quietest = 5.4×
Top Vanilla Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vanilla candle132K/yr
- glade candles68K/yr
- glade candle22K/yr
- vanilla scented candles13K/yr
- vanilla candles22K/yr
- candle vanilla16K/yr
- yankee candle vanilla20K/yr
- vanilla candles scented10K/yr
- glade candles scented pack of 68K/yr
- candles vanilla9K/yr
What reviews say buyers love and hate about Vanilla Candle
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Subtle fragrance”
“Good value for money”
“Good Candles”
“Great for a gift”
“Premium quality is guaranteed with established make”
What buyers complain about
77% of reviews“No scent at all”
“Was very disappointed in the size”
“At £29.99 they are not cheap”
“doesnt last at all”
“However when the candle is burning it is a big flame and very smoky”
Vanilla Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
