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Valerian Root

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -28.1% this quarter, so Valerian Root is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£173K/yr190K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 50 sellers

Flapen Score

Valerian Root against its category

The dotted line is the Health & Personal Care average. Past it, Valerian Root is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valerian Root market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valerian Root 190K times last year and spent an estimated £173K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
9.0%
Market size, estimated
£173Ka year
Peak month
January1.7× the quietest month
Top search term
valerian root67K searches a year

02 · Price

A sale here is worth £10.18.

Listings sell for £10.18 on average, from £4.15 to £21.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.18 that is £5K to £8K a year per listing.

Average price
£10.18under the $15 to $100 sweet spot
Price range
£4.15–£21.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #280 within Herbal Supplements. It carries 704 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#280in Herbal Supplements
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
20

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Valerian Root products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

50

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

27%

  • ATMOS Nutrition26%
  • FuelFinity15%
  • Nutrivo12%
  • STRENGTH & SPICES100% Natural Vegan Food Supplements7%
  • Toniiq6%
  • Natures Aid6%

Demand

Valerian Root search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Valerian Root search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • valerian root67K/yr
  • valerian root tablets56K/yr
  • valerian37K/yr
  • valerian tablets15K/yr
  • valerian root for sleep7K/yr
  • valerian root capsules4K/yr
  • valerian root extract3K/yr

Reviews and returns

What reviews say buyers love and hate about Valerian Root

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Sleep Quality”
24%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“doesn't help me sleep”
A buyer, on “Sleep Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Valerian Root questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data