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Valerian Root

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -28.1% this quarter, so Valerian Root is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£173K/yr190K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 50 sellers

Flapen Score

Valerian Root against its category

The dotted line is the Health & Personal Care average. Past it, Valerian Root is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valerian Root market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valerian Root 190K times last year and spent an estimated £173K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
9.0%
Market size, estimated
£173Ka year
Peak month
January1.7× the quietest month
Top search term
valerian root67K searches a year

02 · Price

A sale here is worth £10.18.

Listings sell for £10.18 on average, from £4.15 to £21.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.18 that is £5K to £8K a year per listing.

Average price
£10.18under the $15 to $100 sweet spot
Price range
£4.15–£21.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #280 within Herbal Supplements. It carries 704 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#280in Herbal Supplements
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Valerian Root products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

50

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • ATMOS Nutrition26%
  • FuelFinity15%
  • Nutrivo12%
  • STRENGTH & SPICES100% Natural Vegan Food Supplements7%
  • Toniiq6%
  • Natures Aid6%

Demand

Valerian Root search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Valerian Root search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valerian root67K/yr
  • valerian root tablets56K/yr
  • valerian37K/yr
  • valerian tablets15K/yr
  • valerian root for sleep7K/yr
  • valerian root capsules4K/yr
  • valerian root extract3K/yr

Reviews and returns

What reviews say buyers love and hate about Valerian Root

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality24%+2.75

doesn't help me sleep

don't help me sleep

it didn't help me sleep

Functionality-Overall21%−0.44

Didn't work for me

Not effective

didnt get any results

Smell5%−0.09

There's no particular smell from them either

No smell

Doesn't Smell Right

Value For Money4%−0.02

Waste of money

Expensive

Unreasonable price increase

Side Effects3%−0.03

I've found a strange side effect at the outset of taking a capsule, a weird

Limited effect

Horrendous side effect

Love

Sleep Quality40%+2.75

Help with sleep

Sleep like a baby

Restful sleep

Quality-Overall11%+0.78

Good value and quality arrived quickly

Excellent product

The capsules are high quality

Value For Money6%−0.02

Good value

Good value for money

Good value for money

Soothing Effect4%+0.20

Helpful to calm down

Calming

It helped me relax

Efficiency3%+0.19

Seem effective

Great results

Works well

Return

0.0% Return rate 0% Fixable by listing

Smell50%▁▁▁█▁▁

There's no particular smell from them either

No smell

Doesn't Smell Right

Functionality-Overall50%▁▁█▁▁▁

Didn't work for me

Not effective

didnt get any results

FAQ

Common Valerian Root questions

Answered from the same tracked data.