valerian root
Worth a lookShows low returns (0.0%), but soft demand (-28.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good704avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.15–£21.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£173K£173K/yr · 190K searches
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, valerian root is a £173K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
valerian root market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £153K–£204K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 4.5%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
50
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
27%
- ATMOS Nutrition26%
- FuelFinity15%
- Nutrivo12%
- STRENGTH & SPICES100% Natural Vegan Food Supplements7%
- Toniiq6%
- Natures Aid6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top valerian root search terms
- valerian root67K/yr
- valerian root tablets56K/yr
- valerian37K/yr
- valerian tablets15K/yr
- valerian root for sleep7K/yr
- valerian root capsules4K/yr
- valerian root extract3K/yr
Top valerian root products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valerian Root - 120 High-Strength 2000mg Tablets - Made in the UK Non-GMO Premium-Grade Extract
ATMOS Nutrition£8.114.1★218 rev
Valerian Root Tablets - 90 Tablets | Good Alternative to Valerian Root Capsules Valerian Tincture or Valerian Drops | Vegan & UK Made
Nutrivo£6.424.3★160 rev
Potent Valerian Root Capsules | 10 000 mg Serving 120 Capsules | High Strength | Sleep Support Stress Management Relaxation Natural Remedy | Capsule Supplement (1 Large Pack)
FuelFinity£21.714.0★67 rev
Ashwagandha High Strength KSM-66 Valerian Root & L-Tryptophan Supplement with Magnesium Zinc & Vitamin B6 UK Made 2 Month Supply 60 Vegan Capsules
STRENGTH & SPICES100% Natural Vegan Food Supplements£8.334.4★30 rev
Valerian Root Capsules - Ultra High Potency 4:1 Extract - Highly Concentrated - Third-Party Lab Tested - 120 Capsules
Toniiq£13.824.2★2,744 rev
Newest
by launch dateAshwagandha High Strength KSM-66 Valerian Root & L-Tryptophan Supplement with Magnesium Zinc & Vitamin B6 UK Made 2 Month Supply 60 Vegan Capsules
STRENGTH & SPICES100% Natural Vegan Food Supplements£8.3330 rev
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.89376 rev
Potent Valerian Root Capsules | 10 000 mg Serving 120 Capsules | High Strength | Sleep Support Stress Management Relaxation Natural Remedy | Capsule Supplement (1 Large Pack)
FuelFinity£21.7167 rev
High Strength: Valerian Root Tablets - 4000mg per Tablet - Stress Management Herbal Supplement - Valerian Root Supplement for Sleep Support - Vegan - FuelFinity Standards
FuelFinity£13.5256 rev
Valerian Root Capsules - Ultra High Potency 4:1 Extract - Highly Concentrated - Third-Party Lab Tested - 120 Capsules
Toniiq£13.822,744 rev
Trending
90-day click momentum
Herb Pharm Valerian Liquid Herbal Extract 30ml - Alcohol-Free | Traditionally Used for Relaxation & Restful Sleep | Adaptogenic Herbal Food Supplement
Herb Pharm£18.324.3★
Ashwagandha High Strength KSM-66 Valerian Root & L-Tryptophan Supplement with Magnesium Zinc & Vitamin B6 UK Made 2 Month Supply 60 Vegan Capsules
STRENGTH & SPICES100% Natural Vegan Food Supplements£8.334.4★
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.894.5★
Herb Pharm Certified Organic Valerian Liquid Herbal Extract 30ml | Traditionally Used for Relaxation & Restful Sleep | Adaptogenic Herbal Food Supplement
Herb Pharm£19.394.4★
Valerian Root - 120 High-Strength 2000mg Tablets - Made in the UK Non-GMO Premium-Grade Extract
ATMOS Nutrition£8.114.1★
What buyers say about valerian root
What buyers praise and complain about, mined from review topics.What buyers love
“Help with sleep”
“Good value and quality arrived quickly”
“Good value”
“Helpful to calm down”
“Seem effective”
“Helps with relaxation”
“Does the job”
“helps you fall asleep without the effect being too strong”
“Easy to use”
“The capsules are easy to take”
What buyers complain about
“doesn't help me sleep”
“Didn't work for me”
“There's no particular smell from them either”
“Waste of money”
“I've found a strange side effect at the outset of taking a capsule, a weird”
“Too many capsules to swallow (4)”
“Too small”
“Had no discernible taste after swallowing”
“not very strong”
“I believe the product description may be inaccurate”
Top return reasons
Common questions
- Is valerian root profitable to sell on Amazon United Kingdom?
- The niche generates £173K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the valerian root niche?
- 17 brands and 50 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in valerian root?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Smell. The return rate is 0.0%.
- When does demand for valerian root peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the valerian root niche?
- Listings span £4.15–£21.71; the average listing price is £10.18 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.