Valerian Root
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -28.1% this quarter, so Valerian Root is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £173K/yr190K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 50 sellers
Flapen Score
Valerian Root against its category
The dotted line is the Health & Personal Care average. Past it, Valerian Root is stronger. Inside it, weaker.
Market
The Valerian Root market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Valerian Root 190K times last year and spent an estimated £173K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £173Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- valerian root67K searches a year
02 · Price
A sale here is worth £10.18.
Listings sell for £10.18 on average, from £4.15 to £21.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.18 that is £5K to £8K a year per listing.
- Average price
- £10.18under the $15 to $100 sweet spot
- Price range
- £4.15–£21.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #280 within Herbal Supplements. It carries 704 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #280in Herbal Supplements
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 704per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Valerian Root products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Valerian Root - 120 High-Strength 2000mg Tablets - Made in the UK Non-GMO Premium-Grade Extract
- Price
- £8.11
- Rating
- 4.1/5
- Reviews
- 218
- Age
- 2y ago

Valerian Root Tablets - 90 Tablets | Good Alternative to Valerian Root Capsules Valerian Tincture or Valerian Drops | Vegan & UK Made
- Price
- £6.42
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 1y ago

Potent Valerian Root Capsules | 10 000 mg Serving 120 Capsules | High Strength | Sleep Support Stress Management Relaxation Natural Remedy | Capsule Supplement (1 Large Pack)
- Price
- £21.71
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 6mo ago

Ashwagandha High Strength KSM-66 Valerian Root & L-Tryptophan Supplement with Magnesium Zinc & Vitamin B6 UK Made 2 Month Supply 60 Vegan Capsules
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 6mo ago

Valerian Root Capsules - Ultra High Potency 4:1 Extract - Highly Concentrated - Third-Party Lab Tested - 120 Capsules
- Price
- £13.82
- Rating
- 4.2/5
- Reviews
- 2,744
- Age
- 1y ago
Trending
estimated 90-day click momentum
Herb Pharm Valerian Liquid Herbal Extract 30ml - Alcohol-Free | Traditionally Used for Relaxation & Restful Sleep | Adaptogenic Herbal Food Supplement
- Price
- £18.32
- Rating
- 4.3/5
- Reviews
- 2,149
- Age
- 14y ago

Ashwagandha High Strength KSM-66 Valerian Root & L-Tryptophan Supplement with Magnesium Zinc & Vitamin B6 UK Made 2 Month Supply 60 Vegan Capsules
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 6mo ago

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Herb Pharm Certified Organic Valerian Liquid Herbal Extract 30ml | Traditionally Used for Relaxation & Restful Sleep | Adaptogenic Herbal Food Supplement
- Price
- £19.39
- Rating
- 4.4/5
- Reviews
- 1,024
- Age
- 15y ago

Valerian Root - 120 High-Strength 2000mg Tablets - Made in the UK Non-GMO Premium-Grade Extract
- Price
- £8.11
- Rating
- 4.1/5
- Reviews
- 218
- Age
- 2y ago
Newest
by launch date
Ashwagandha High Strength KSM-66 Valerian Root & L-Tryptophan Supplement with Magnesium Zinc & Vitamin B6 UK Made 2 Month Supply 60 Vegan Capsules
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 6mo ago

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Potent Valerian Root Capsules | 10 000 mg Serving 120 Capsules | High Strength | Sleep Support Stress Management Relaxation Natural Remedy | Capsule Supplement (1 Large Pack)
- Price
- £21.71
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 6mo ago

High Strength: Valerian Root Tablets - 4000mg per Tablet - Stress Management Herbal Supplement - Valerian Root Supplement for Sleep Support - Vegan - FuelFinity Standards
- Price
- £13.52
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 7mo ago

Valerian Root Capsules - Ultra High Potency 4:1 Extract - Highly Concentrated - Third-Party Lab Tested - 120 Capsules
- Price
- £13.82
- Rating
- 4.2/5
- Reviews
- 2,744
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
50
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
27%
- ATMOS Nutrition26%
- FuelFinity15%
- Nutrivo12%
- STRENGTH & SPICES100% Natural Vegan Food Supplements7%
- Toniiq6%
- Natures Aid6%
Demand
Valerian Root search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Valerian Root search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- valerian root67K/yr
- valerian root tablets56K/yr
- valerian37K/yr
- valerian tablets15K/yr
- valerian root for sleep7K/yr
- valerian root capsules4K/yr
- valerian root extract3K/yr
Reviews and returns
What reviews say buyers love and hate about Valerian Root
We read the reviews and the return reasons for every product selling here.
“doesn't help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valerian Root questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









