Vaginal Probiotics
FailThe top 5 brands take 100% of clicks, so Vaginal Probiotics is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £459K/yr279K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 23 sellers
Flapen Score
Vaginal Probiotics against its category
The dotted line is the Health & Personal Care average. Past it, Vaginal Probiotics is stronger. Inside it, weaker.
Market
The Vaginal Probiotics market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vaginal Probiotics 279K times last year and spent an estimated £459K. All 5 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 43 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £459K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £459Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- vaginal probiotics176K searches a year
02 · Price
A sale here is worth £18.09.
Listings sell for £18.09 on average, from £7.10 to £41.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £18.09 that is £27K to £36K a year per listing.
- Average price
- £18.09inside the $15 to $100 sweet spot
- Price range
- £7.10–£41.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Bacterial Cultures. It carries 2,617 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Bacterial Cultures
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,617per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Vaginal Probiotics products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago

Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-60 Vegan Capsules
- Price
- £29.85
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 6y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago

Balance Activ BV Pessaries Bacterial Vaginosis Treatment for Women Rapid Relief of Odour Discomfort & Discharge 7 Single Use Applications (Pack of 1)
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 6,236
- Age
- 13y ago
Trending
90-day click momentum
Balance Activ BV Pessaries Bacterial Vaginosis Treatment for Women Rapid Relief of Odour Discomfort & Discharge 7 Single Use Applications (Pack of 1)
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 6,236
- Age
- 13y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-90 Vegan Capsules
- Price
- £41.00
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 10y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago

Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago
Newest
by launch date
Florawell Intimate Flora for Women Vaginal Live Cultures Highly Researched Bio Cultures Complex for Womens Intimate Flora with Cranberry Extract - 30 Oral Capsules
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago

Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-60 Vegan Capsules
- Price
- £29.85
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 6y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Optibac Probiotics57%
- Free Soul25%
- Wellgard8%
- Balance Activ6%
- Florawell3%
Demand
Vaginal Probiotics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 1.8×
Search terms
Top Vaginal Probiotics search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vaginal probiotics176K/yr
- optibac probiotics for women58K/yr
- optibac for women16K/yr
- vaginal health11K/yr
- optibac women5K/yr
- vaginal probiotic8K/yr
- optibac intimate flora for women2K/yr
- vagina health3K/yr
Reviews and returns
What reviews say buyers love and hate about Vaginal Probiotics
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad side effects
Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding
Made symptoms so much worse
Not effective
Doesnt work
Doesn't work after a week or so
Not worth it
Very expensive
Waste of money for me :-
experience stomach pain
Totally bloated my stomach out
It would cause her painful bloating and other issues
Reaction
Caused breakout on face
Caused my skin to breakout really badly
Love
Very good product works instantly
Good quality
The quality feels reliable and the packaging is clear and professional
Effective
Works well
They work
Value for money
Great value for money
Excellent price
It does what it says
Does what it is supposed to
Worked for me
Cleared my symptoms by day 2
no side affects so far
I have never had issues before
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaginal Probiotics questions
Answered from the same tracked data.









