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Vaginal Probiotics

Fail

The top 5 brands take 100% of clicks, so Vaginal Probiotics is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£459K/yr279K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
94%top-5 click share · 5 brands · 23 sellers

Flapen Score

Vaginal Probiotics against its category

The dotted line is the Health & Personal Care average. Past it, Vaginal Probiotics is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Probiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaginal Probiotics 279K times last year and spent an estimated £459K. All 5 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £459K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
9.1%
Market size, estimated
£459Ka year
Peak month
March1.8× the quietest month
Top search term
vaginal probiotics176K searches a year

02 · Price

A sale here is worth £18.09.

Listings sell for £18.09 on average, from £7.10 to £41.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £18.09 that is £27K to £36K a year per listing.

Average price
£18.09inside the $15 to $100 sweet spot
Price range
£7.10–£41.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£27K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Bacterial Cultures. It carries 2,617 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Bacterial Cultures
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,617per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vaginal Probiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£69K£138K£207K£276K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Optibac Probiotics57%
  • Free Soul25%
  • Wellgard8%
  • Balance Activ6%
  • Florawell3%

Demand

Vaginal Probiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Vaginal Probiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaginal probiotics176K/yr
  • optibac probiotics for women58K/yr
  • optibac for women16K/yr
  • vaginal health11K/yr
  • optibac women5K/yr
  • vaginal probiotic8K/yr
  • optibac intimate flora for women2K/yr
  • vagina health3K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Probiotics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects15%−0.13

Bad side effects

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

Made symptoms so much worse

Functionality-Overall14%−0.14

Not effective

Doesnt work

Doesn't work after a week or so

Value For Money7%+0.55

Not worth it

Very expensive

Waste of money for me :-

Acid Regulator/Stomach Ache Relief7%−0.01

experience stomach pain

Totally bloated my stomach out

It would cause her painful bloating and other issues

Allergies6%−0.05

Reaction

Caused breakout on face

Caused my skin to breakout really badly

Love

Quality-Overall19%+1.10

Very good product works instantly

Good quality

The quality feels reliable and the packaging is clear and professional

Efficiency11%+0.77

Effective

Works well

They work

Value For Money10%+0.55

Value for money

Great value for money

Excellent price

Advertised Vs Actual Product6%+0.30

It does what it says

Does what it is supposed to

Worked for me

Side Effects5%−0.13

Cleared my symptoms by day 2

no side affects so far

I have never had issues before

FAQ

Common Vaginal Probiotics questions

Answered from the same tracked data.