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Vaginal Probiotics

Fail

The top 5 brands take 100% of clicks, so Vaginal Probiotics is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£459K/yr279K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
94%top-5 click share · 5 brands · 23 sellers

Flapen Score

Vaginal Probiotics against its category

The dotted line is the Health & Personal Care average. Past it, Vaginal Probiotics is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Probiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaginal Probiotics 279K times last year and spent an estimated £459K. All 5 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £459K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
9.1%
Market size, estimated
£459Ka year
Peak month
March1.8× the quietest month
Top search term
vaginal probiotics176K searches a year

02 · Price

A sale here is worth £18.09.

Listings sell for £18.09 on average, from £7.10 to £41.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £18.09 that is £27K to £36K a year per listing.

Average price
£18.09inside the $15 to $100 sweet spot
Price range
£7.10–£41.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£27K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Bacterial Cultures. It carries 2,617 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Bacterial Cultures
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,617per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vaginal Probiotics products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£69K£138K£207K£276K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Optibac Probiotics57%
  • Free Soul25%
  • Wellgard8%
  • Balance Activ6%
  • Florawell3%

Demand

Vaginal Probiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Vaginal Probiotics search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vaginal probiotics176K/yr
  • optibac probiotics for women58K/yr
  • optibac for women16K/yr
  • vaginal health11K/yr
  • optibac women5K/yr
  • vaginal probiotic8K/yr
  • optibac intimate flora for women2K/yr
  • vagina health3K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Probiotics

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Side Effects”
0.1%of orders come back
“Bad side effects”
A buyer, on “Side Effects”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vaginal Probiotics questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data