vaginal ph test
Skip itPrices mostly outside the sweet spot ($4.24–$13.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,848.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.17avg listing price — sweet spot $15–$100
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 73K searches
Price range
Bad£4.24–£13.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vaginal ph test is a £45K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vaginal ph test market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 6.9%
- Avg brand age
- 58 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
107
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
8%
- DIAGNOX HEALTH36%
- One Step22%
- CanesBalance12%
- Canesten11%
- HOVIRAN6%
- Balance Activ6%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Top vaginal ph test search terms
- thrush test14K/yr
- bacterial vaginosis test for women7K/yr
- vaginal12K/yr
- bacterial vaginosis test11K/yr
- canestest5K/yr
- vaginal test7K/yr
- canesten test5K/yr
- canesten self testing kit3K/yr
- vaginal infection4K/yr
- vaginal infection test4K/yr
Top vaginal ph test products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaginal pH Test Kit - Yeast Infection Test & BV Test Strips for Women - Clinical Grade Accurate and Quick Results in 30 Seconds - 10 Self Tests
DIAGNOX HEALTH£7.444.2★660 rev
One Step Thrush & Bacterial Vaginosis (BV) pH Rapid Test Device 5 Kits Self Testing
One Step£5.213.6★588 rev
Canesbalance Bacterial Vaginosis Vaginal Singleuse Gel Pack of 7
CanesBalance£9.744.6★9,633 rev
15 x Urine Test Strips 10 Parameter Urinalysis Testing Kits
One Step£4.244.4★971 rev
Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
HOVIRAN£9.643.6★37 rev
Newest
by launch date
Vaginal pH Test Strips 50 Feminine pH Test Kit for Women Yeast Infection & BV Monitor
DIPSTIK£8.3955 rev
Diagnox UTI & Vaginal pH Test Bundle for Women Clinical Grade Accuracy 3 UTI Test Strips & 3 Vaginal pH Test Strips Yeast Infection Test Kit
DIAGNOX HEALTH£8.4952 rev
Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
HOVIRAN£9.6437 rev
Vaginal pH Test Kit - Yeast Infection Test & BV Test Strips for Women - Clinical Grade Accurate and Quick Results in 30 Seconds - 10 Self Tests
DIAGNOX HEALTH£7.44660 rev
Just Fitter Feminine pH Test Strip. pH Balance Test Strips for Women. This Vaginal pH Test Helps Detect BV and other Infections. A Must Have for Womens pH Balance
Just Fitter£10.23696 rev
Trending
90-day click momentumDiagnox UTI & Vaginal pH Test Bundle for Women Clinical Grade Accuracy 3 UTI Test Strips & 3 Vaginal pH Test Strips Yeast Infection Test Kit
DIAGNOX HEALTH£8.494.5★
Vaginal pH Test Kit - Yeast Infection Test & BV Test Strips for Women - Clinical Grade Accurate and Quick Results in 30 Seconds - 10 Self Tests
DIAGNOX HEALTH£7.444.2★
Vaginal pH Test Strips 50 Feminine pH Test Kit for Women Yeast Infection & BV Monitor
DIPSTIK£8.394.2★
VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
Vagisil£4.394.6★
One Step Thrush & Bacterial Vaginosis (BV) pH Rapid Test Device 5 Kits Self Testing
One Step£5.213.6★
What buyers say about vaginal ph test
What buyers praise and complain about, mined from review topics.What buyers love
“It arrived as described”
“Effective”
“Excellent product”
“not too expensive”
“easy to read”
“Easy instructions”
“helped ease the itch”
“Application”
“This test kit is very useful as I can check whether my symptoms are just a flare up that will pass”
“Itch relief”
What buyers complain about
“Its not cheap”
“This product should be avoided burning sensation on use & then cystitis”
“allergies or STIS”
“Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead”
“Absolute rubbish”
“Very small”
“Eased itching”
“which then makes them inaccurate for testing”
“The colour accuracy isn't great”
“the Yeast one might be a bit uncomfortable”
Top return reasons
Common questions
- Is vaginal ph test profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the vaginal ph test niche?
- 9 brands and 107 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in vaginal ph test?
- Top complaints mined from reviews: Value For Money, Side Effects, Allergies. The return rate is 0.1%.
- When does demand for vaginal ph test peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vaginal ph test niche?
- Listings span £4.24–£13.37; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 4,848 reviews — the moat a new listing must climb.