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Vaginal Ph Test

Fail

Prices span $4.24–$13.37, mostly outside the sweet spot, so Vaginal Ph Test is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£45K/yr73K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
67%top-5 click share · 9 brands · 107 sellers

Flapen Score

Vaginal Ph Test against its category

The dotted line is the Health & Personal Care average. Past it, Vaginal Ph Test is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Ph Test market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaginal Ph Test 73K times last year and spent an estimated £45K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
7.4%
Market size, estimated
£45Ka year
Peak month
September1.7× the quietest month
Top search term
thrush test14K searches a year

02 · Price

A sale here is worth £8.17.

Listings sell for £8.17 on average, from £4.24 to £13.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.17 that is £817 to £2K a year per listing.

Average price
£8.17under the $15 to $100 sweet spot
Price range
£4.24–£13.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£817–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #104 within Intimate Hygiene. It carries 4,848 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
6.9%
Average rank
#104in Intimate Hygiene
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,848per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vaginal Ph Test products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

107

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

8%

  • DIAGNOX HEALTH36%
  • One Step22%
  • CanesBalance12%
  • Canesten11%
  • HOVIRAN6%
  • Balance Activ6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Vaginal Ph Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Vaginal Ph Test search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thrush test14K/yr
  • bacterial vaginosis test for women7K/yr
  • vaginal12K/yr
  • bacterial vaginosis test11K/yr
  • canestest5K/yr
  • vaginal test7K/yr
  • canesten test5K/yr
  • canesten self testing kit3K/yr
  • vaginal infection4K/yr
  • vaginal infection test4K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Ph Test

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
9%of negative reviews mention “Value For Money”
0.1%of orders come back
“Its not cheap”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vaginal Ph Test questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data