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Vaginal Ph Test

Fail

Prices span $4.24–$13.37, mostly outside the sweet spot, so Vaginal Ph Test is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£45K/yr73K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
67%top-5 click share · 9 brands · 107 sellers

Flapen Score

Vaginal Ph Test against its category

The dotted line is the Health & Personal Care average. Past it, Vaginal Ph Test is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Ph Test market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaginal Ph Test 73K times last year and spent an estimated £45K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
7.4%
Market size, estimated
£45Ka year
Peak month
September1.7× the quietest month
Top search term
thrush test14K searches a year

02 · Price

A sale here is worth £8.17.

Listings sell for £8.17 on average, from £4.24 to £13.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.17 that is £817 to £2K a year per listing.

Average price
£8.17under the $15 to $100 sweet spot
Price range
£4.24–£13.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£817–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #104 within Intimate Hygiene. It carries 4,848 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
6.9%
Average rank
#104in Intimate Hygiene
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,848per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vaginal Ph Test products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

107

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • DIAGNOX HEALTH36%
  • One Step22%
  • CanesBalance12%
  • Canesten11%
  • HOVIRAN6%
  • Balance Activ6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Vaginal Ph Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Vaginal Ph Test search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thrush test14K/yr
  • bacterial vaginosis test for women7K/yr
  • vaginal12K/yr
  • bacterial vaginosis test11K/yr
  • canestest5K/yr
  • vaginal test7K/yr
  • canesten test5K/yr
  • canesten self testing kit3K/yr
  • vaginal infection4K/yr
  • vaginal infection test4K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Ph Test

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money9%−0.03

Its not cheap

need a reduction in price

Waste of money

Side Effects7%−0.04

This product should be avoided burning sensation on use & then cystitis

Bad side effects

Made symptoms much worse after two doses

Allergies6%−0.03

allergies or STIS

stinging for me

I had considerable itching

Functionality-Overall6%−0.04

Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead

Not effective for me

Dont work

Quality-Overall5%+0.88

Absolute rubbish

Not as good as others

Not a good product

Love

Advertised Vs Actual Product15%+1.38

It arrived as described

As described

definitely does the job

Efficiency14%+0.79

Effective

Very effective, works rapidly

Works well

Quality-Overall14%+0.88

Excellent product

Very good product works instantly

reliable quality works quickly

Value For Money13%−0.03

not too expensive

Good price

Good value for money

Ease Of Use10%+0.44

easy to read

Easy to Use

easy to store

Return

0.1% Return rate 35% Fixable by listing

Functionality-Overall24%▁█▄▁▆█

Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead

Not effective for me

Dont work

Color16%▁█▃▄▁▄

The colour accuracy isn't great

didn't relate to any colour in the test strip score

All the tests were already dark blue straight out of packet

Advertised Vs Actual Product12%█▁▂▂▂▁
Quality-Overall9%▁▁▁▁▇█

Absolute rubbish

Not as good as others

Not a good product

Compatibility-Overall5%▁▁▁▁█▁

FAQ

Common Vaginal Ph Test questions

Answered from the same tracked data.