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Vaginal Ph Test

prices mostly outside the sweet spot ($4.24–$13.37) — Vaginal Ph Test doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 11Growth 14Conversion 77Competition 29Returns 100Price range 0Avg price 23Brand share 31Review moat 25Quality gap 76
This niche Category average

Is Vaginal Ph Test profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vaginal Ph Test is a £45K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Vaginal Ph Test: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 7.4% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr5K
Search volume / yr-22.8%73K
Conversion rate7.4%
Avg price£8.17

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 107
Top-5 product click share67%
Open market14%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews4,848

Top Vaginal Ph Test products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

107

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • DIAGNOX HEALTH36%
  • One Step22%
  • CanesBalance12%
  • Canesten11%
  • HOVIRAN6%
  • Balance Activ6%
  • Open — no brand owns it (3 brands, 8%)

Vaginal Ph Test demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR7.4%Products15Brands9Top 5 Brands86%OOS Rate6.9%Rating4.3★Reviews4,848Avg BSR#104
3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Top Vaginal Ph Test search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thrush test14K/yr
  • bacterial vaginosis test for women7K/yr
  • vaginal12K/yr
  • bacterial vaginosis test11K/yr
  • canestest5K/yr
  • vaginal test7K/yr
  • canesten test5K/yr
  • canesten self testing kit3K/yr
  • vaginal infection4K/yr
  • vaginal infection test4K/yr

What reviews say buyers love and hate about Vaginal Ph Test

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Advertised Vs Actual Product15%

It arrived as described

Efficiency14%

Effective

Quality-Overall14%

Excellent product

Value For Money13%

not too expensive

Ease Of Use10%

easy to read

What buyers complain about

48% of reviews
Value For Money9%

Its not cheap

Side Effects7%

This product should be avoided burning sensation on use & then cystitis

Allergies6%

allergies or STIS

Functionality-Overall6%

Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead

Quality-Overall5%

Absolute rubbish

Vaginal Ph Test return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Color
16%
3Advertised Vs Actual Product
12%
4Quality-Overall
9%
5Compatibility-Overall
5%

Common Vaginal Ph Test questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vaginal Ph Test 39/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.
Search demand for Vaginal Ph Test on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 1.7× the quietest.