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Vaginal Pessary

Fail

The top 5 brands take 100% of clicks, so Vaginal Pessary is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£3.0M/yr2.9M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 94 sellers

Flapen Score

Vaginal Pessary against its category

The dotted line is the Health & Personal Care average. Past it, Vaginal Pessary is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Pessary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaginal Pessary 2.9M times last year and spent an estimated £3.0M. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
13.0%
Market size, estimated
£3.0Ma year
Top search term
canesten cream external use495K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £4.31 to £10.58. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At £8.03 that is £241K to £321K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£4.31–£10.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
£241K–£321K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Over-the-Counter Medication. It carries 13,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Over-the-Counter Medication
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,445per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Vaginal Pessary products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£300K£600K£900K£1.2M1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

94

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Canesten84%
  • Vagisil7%
  • Balance Activ7%
  • CanesBalance2%

Demand

Vaginal Pessary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Vaginal Pessary search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • canesten cream external use495K/yr
  • thrush treatment combo259K/yr
  • fluconazole oral capsule313K/yr
  • canesten235K/yr
  • fluconazole186K/yr
  • thrush cream142K/yr
  • thrush tablet to swallow163K/yr
  • canesten cream138K/yr
  • thrush cream for itching women120K/yr
  • canesten duo cream and oral pill168K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Pessary

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Efficiency”
11%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not effective for me”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vaginal Pessary questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data