Vaginal Pessary
FailThe top 5 brands take 100% of clicks, so Vaginal Pessary is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £3.0M/yr2.9M searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 94 sellers
Flapen Score
Vaginal Pessary against its category
The dotted line is the Health & Personal Care average. Past it, Vaginal Pessary is stronger. Inside it, weaker.
Market
The Vaginal Pessary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vaginal Pessary 2.9M times last year and spent an estimated £3.0M. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £3.0Ma year
- Top search term
- canesten cream external use495K searches a year
02 · Price
A sale here is worth £8.03.
Listings sell for £8.03 on average, from £4.31 to £10.58. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At £8.03 that is £241K to £321K a year per listing.
- Average price
- £8.03under the $15 to $100 sweet spot
- Price range
- £4.31–£10.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £241K–£321K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Over-the-Counter Medication. It carries 13,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Over-the-Counter Medication
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,445per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Vaginal Pessary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Canesten Thrush Combi Pessary & External Cream for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
- Price
- £9.60
- Rating
- 4.7/5
- Reviews
- 10,694
- Age
- 19y ago

Canesten Thrush Combi Internal & External Creams for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 19,092
- Age
- 15y ago

Canesten Thrush Combi Soft Gel Pessary & External Cream for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
- Price
- £10.29
- Rating
- 4.7/5
- Reviews
- 13,043
- Age
- 14y ago

VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 15,634
- Age
- 10y ago

Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 1
- Price
- £7.27
- Rating
- 4.2/5
- Reviews
- 1,092
- Age
- 3y ago
Trending
90-day click momentum
VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 15,634
- Age
- 10y ago

Canesten Thrush Combi Pessary & External Cream for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
- Price
- £9.60
- Rating
- 4.7/5
- Reviews
- 10,694
- Age
- 19y ago

Canesten Thrush Combi Internal & External Creams for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 19,092
- Age
- 15y ago

Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 1
- Price
- £7.27
- Rating
- 4.2/5
- Reviews
- 1,092
- Age
- 3y ago

Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 24,925
- Age
- 13y ago
Newest
by launch date
Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 1
- Price
- £7.27
- Rating
- 4.2/5
- Reviews
- 1,092
- Age
- 3y ago

VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 15,634
- Age
- 10y ago

Canesbalance Bacterial Vaginosis Vaginal Singleuse Gel Pack of 7
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 10y ago

Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 24,925
- Age
- 13y ago

Canesten Thrush Combi Soft Gel Pessary & External Cream for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
- Price
- £10.29
- Rating
- 4.7/5
- Reviews
- 13,043
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Canesten84%
- Vagisil7%
- Balance Activ7%
- CanesBalance2%
Demand
Vaginal Pessary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Vaginal Pessary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- canesten cream external use495K/yr
- thrush treatment combo259K/yr
- fluconazole oral capsule313K/yr
- canesten235K/yr
- fluconazole186K/yr
- thrush cream142K/yr
- thrush tablet to swallow163K/yr
- canesten cream138K/yr
- thrush cream for itching women120K/yr
- canesten duo cream and oral pill168K/yr
Reviews and returns
What reviews say buyers love and hate about Vaginal Pessary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not effective for me
Did not work
Didn't work quicker than I thought
expensive
Waste of money
need a reduction in price
allergies or STIS
Very good, for me it did sting
I had considerable itching
Smaller tube
Very small
the cream is too small
but this product has caused severe abdominal pain for the last 2 hours I havent been able to move so just be warned about the side effects
When I pushed it onto the applicator, as the instructions suggest, it popped and I lost half the gel
obvs effects people differently
Love
Effective
Works well
Very effective, works rapidly
It arrived as described
As described
Does exactly as it says
reliable quality works quickly
And the other good reviews its received
Excellent product
Good value for money
Great value
Good price
helped ease the itch
I Also find it useful for soothing any skin itch
I find it relieves the itching
Return
0.1% Return rate 0% Fixable by listing
Not a good product
Absolutely rubbish, total waste of money
Quality product and ended up being cheeper deal than in the shop
expensive
Waste of money
need a reduction in price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaginal Pessary questions
Answered from the same tracked data.









