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Vaginal Pessary

Fail

The top 5 brands take 100% of clicks, so Vaginal Pessary is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£3.0M/yr2.9M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 94 sellers

Flapen Score

Vaginal Pessary against its category

The dotted line is the Health & Personal Care average. Past it, Vaginal Pessary is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Pessary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaginal Pessary 2.9M times last year and spent an estimated £3.0M. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
13.0%
Market size, estimated
£3.0Ma year
Top search term
canesten cream external use495K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £4.31 to £10.58. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At £8.03 that is £241K to £321K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£4.31–£10.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
£241K–£321K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Over-the-Counter Medication. It carries 13,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Over-the-Counter Medication
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,445per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Vaginal Pessary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£300K£600K£900K£1.2M1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Canesten84%
  • Vagisil7%
  • Balance Activ7%
  • CanesBalance2%

Demand

Vaginal Pessary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Vaginal Pessary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canesten cream external use495K/yr
  • thrush treatment combo259K/yr
  • fluconazole oral capsule313K/yr
  • canesten235K/yr
  • fluconazole186K/yr
  • thrush cream142K/yr
  • thrush tablet to swallow163K/yr
  • canesten cream138K/yr
  • thrush cream for itching women120K/yr
  • canesten duo cream and oral pill168K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Pessary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.07

Not effective for me

Did not work

Didn't work quicker than I thought

Value For Money9%+0.16

expensive

Waste of money

need a reduction in price

Allergies7%−0.02

allergies or STIS

Very good, for me it did sting

I had considerable itching

Size-Overall7%−0.02

Smaller tube

Very small

the cream is too small

Side Effects6%−0.01

but this product has caused severe abdominal pain for the last 2 hours I havent been able to move so just be warned about the side effects

When I pushed it onto the applicator, as the instructions suggest, it popped and I lost half the gel

obvs effects people differently

Love

Efficiency19%+1.27

Effective

Works well

Very effective, works rapidly

Advertised Vs Actual Product18%+1.38

It arrived as described

As described

Does exactly as it says

Quality-Overall16%+0.95

reliable quality works quickly

And the other good reviews its received

Excellent product

Value For Money11%+0.16

Good value for money

Great value

Good price

Itch Relief5%+0.38

helped ease the itch

I Also find it useful for soothing any skin itch

I find it relieves the itching

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall50%▁▁▁▁█▁

Not a good product

Absolutely rubbish, total waste of money

Quality product and ended up being cheeper deal than in the shop

Value For Money17%▁▁▁▁█▁

expensive

Waste of money

need a reduction in price

Warmth17%
Leak-Proof17%▁▁▁▁█▁

FAQ

Common Vaginal Pessary questions

Answered from the same tracked data.