Vaginal Moisturiser
FailThe top 5 brands take 100% of clicks, so Vaginal Moisturiser is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £708K/yr407K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 64%top-5 click share · 5 brands · 59 sellers
Flapen Score
Vaginal Moisturiser against its category
The dotted line is the Health & Personal Care average. Past it, Vaginal Moisturiser is stronger. Inside it, weaker.
Market
The Vaginal Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vaginal Moisturiser 407K times last year and spent an estimated £708K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
16.6% of searches ended in a purchase last week.
Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £708K a year.
- Searches, last 12 months
- 407K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £708Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- yes vm moisturiser for women79K searches a year
02 · Price
A sale here is worth £10.47.
Listings sell for £10.47 on average, from £3.84 to £18.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £10.47 that is £42K to £52K a year per listing.
- Average price
- £10.47under the $15 to $100 sweet spot
- Price range
- £3.84–£18.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £42K–£52K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Sex & Sensuality. It carries 2,041 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Sex & Sensuality
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,041per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Vaginal Moisturiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YES VM Vaginal Moisturiser | Water-Based | Long-Lasting & Fast Acting for Vaginal Dryness | Certified Organic | Natural Gel Moisturiser | pH Matched (100ml)
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 1,825
- Age
- 10y ago
YES WB Water-Based Personal Lubricant | Intensely Hydrating Water-Based Lube | Certified Organic | Made Without Hormones or Glycerine | pH Matched (100ml)
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago
Replens Long Lasting Vaginal Moisturiser 6 Pre-Filled Applicators
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 19y ago
Replens Longer Lasting Vaginal Moisturiser 35g
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 2,289
- Age
- 16y ago
Replens Long Lasting Vaginal Moisturiser 12 Pre-Filled Applicators
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 19y ago
Trending
90-day click momentum
YES VM Vaginal Moisturiser 2 x 100ml | Certified Organic | pH-Matched Gel
- Price
- £18.92
- Rating
- 4.5/5
- Reviews
- 1,825
- Age
- 4mo ago
YES OB Organic Oil-Based Personal Lubricant & Massage Oil 80ml | Dual-Purpose Plant-Oil Intimate Lubricant | Certified Organic Hormone & Glycerine Free
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 10y ago
SYLK Bliss Natural Water Lubricant Gel Intimate Moisturiser for Vagina Non-Sticky Toy and Condom Safe 100 ml
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
YES WB Water-Based Personal Lubricant 150ml | Organic | pH-Matched
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago
Replens Long Lasting Vaginal Moisturiser 12 Pre-Filled Applicators
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 19y ago
Newest
by launch dateYES VM Vaginal Moisturiser 2 x 100ml | Certified Organic | pH-Matched Gel
- Price
- £18.92
- Rating
- 4.5/5
- Reviews
- 1,825
- Age
- 4mo ago
SYLK Bliss Natural Water Lubricant Gel Intimate Moisturiser for Vagina Non-Sticky Toy and Condom Safe 100 ml
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 50g | Vaginal Moisturiser For Daily Use | Prevent Itching & Dryness | Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 3y ago
Dr. Wolffs V-san Moisturising Cremolum for Vaginal Dryness 16 pcs | Vaginal Moisturiser for Daily Use | Prevent Itching & Dryness | Vaginal Dryness Treatment | Hormone-Free Soothing Vaginal Cream
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 3y ago
Vagisil Daily Soothe and Protect Cream For Women Sensitive Skin With Natural Prebiotic Oatmeal Gentle Formula for Daily Use Fragrance Free 30 g
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 2,436
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- YES57%
- Replens25%
- Vagisil11%
- SYLK4%
- Dr. Wolff's V-san3%
Demand
Vaginal Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2×
Search terms
Top Vaginal Moisturiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yes vm moisturiser for women79K/yr
- vaginal moisturiser52K/yr
- yes lubricant lube34K/yr
- replens long lasting viginal moisturizer34K/yr
- vaginal dryness33K/yr
- yes vaginnal moisturiser11K/yr
- replens22K/yr
- vagisil pro hydrate gel18K/yr
- sylk vagainal moisturiser19K/yr
- yes wb water-based lubricant lube25K/yr
Reviews and returns
What reviews say buyers love and hate about Vaginal Moisturiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
Very expensive product
Waste of money
been suffering with occasional dryness which has been worrying me
if it wouldn't dry so easily
Not a moisturiser
Caused irritation and was very watery
Was really suffering with sore red itchy skin
Had a bad reaction
Certainly didnt last longer than that
Update: 2nd day use still not effective
Didnt last Long
does have a slight smell despite odourless advertising
it would have been much better with no scent at all
Why does this cream have an unnatural smell
Love
Very good cream
Excellent product
Good quality
As described
Works absolutely
does the job
Moisturiser
These ones do moisturise well
moisturise with care
is a reasonable price
Money well spent
Good price
It does the job
Worked immediately
Works really well
Return
0.1% Return rate 15% Fixable by listing
does have a slight smell despite odourless advertising
it would have been much better with no scent at all
Why does this cream have an unnatural smell
Pretty inconvenient in the moment
Very difficult to open the foil
is quite yucky to use
A bit pricey
Very expensive product
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaginal Moisturiser questions
Answered from the same tracked data.