Vaginal Moisturiser

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £708K a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

16.6%

Market size, estimated

£708Ka year

Peak month

January2.2× the quietest month

Top search term

yes vm moisturiser for women79K searches a year

Listings sell for £10.47 on average, from £3.84 to £18.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £10.47 that is £42K to £52K a year per listing.

Average price

£10.47under the $15 to $100 sweet spot

Price range

£3.84–£18.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

£42K–£52K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Sex & Sensuality. It carries 2,041 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

82%

Out of stock, average day

0.0%

Average rank

#9in Sex & Sensuality

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,041per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

79 months