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Urine Test Strips

Fail

The top 5 brands take 93% of clicks, so Urine Test Strips is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£767K/yr642K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
68%top-5 click share · 8 brands · 17 sellers

Flapen Score

Urine Test Strips against its category

The dotted line is the Health & Personal Care average. Past it, Urine Test Strips is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urine Test Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urine Test Strips 642K times last year and spent an estimated £767K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £767K a year.

Searches, last 12 months
642K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
16.0%
Market size, estimated
£767Ka year
Peak month
February1.3× the quietest month
Top search term
urine test strips255K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £4.24 to £17.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £7.47 that is £45K to £60K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£4.24–£17.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£45K–£60K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Medical Supplies & Equipment. It carries 1,131 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#9in Medical Supplies & Equipment
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Urine Test Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£77K£153K£230K£307K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • One Step43%
  • Clarisure22%
  • DIAGNOX HEALTH13%
  • Viva Test9%
  • Farla Medical6%
  • Valuemed3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Urine Test Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Urine Test Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urine test strips255K/yr
  • uti test strips for infection84K/yr
  • uti test54K/yr
  • urine dipstick test strips42K/yr
  • urinalysis sticks40K/yr
  • uti test strips20K/yr
  • urine test strips for infection nhs23K/yr
  • urine infection test strips13K/yr
  • kidney function test kit19K/yr
  • urine test12K/yr

Reviews and returns

What reviews say buyers love and hate about Urine Test Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.12

the colour changes again

didn't relate to any colour in the test strip score

The leukocytes patch turned pink

Instructions/User Manual/Troubleshooting9%

The instructions are in tiny writing-i can't make head nor tail of them

That i couldn't understand the instructions

as for instructions there way to small for anyone to read it had to take photo and magnify it

Accuracy-Overall9%+0.17

Not too much accuracy i think

Not accurate

otherwise you could get an incorrect reading

Measurement/Reading Accuracy8%−0.05

Seem OK, need a bit more clarity on interpreting 'negative' results

Firstly, I cant say how accurate they are because the only one I could measure against was glucose levels

these have on 3 occasions given me false readings

Functionality-Overall7%−0.07

Does not work at all

Did not work well for me

Not working correctly

Love

Ease Of Use20%+1.20

easy to read

easy to store

Easy to understand and use

Quality-Overall14%+1.53

Great product for home monitoring

Excellent product

Happy with quality

Value For Money12%

Still, for the price and the peace of mind they provide, they are definitely worth it

Good price

Good Value for money

Accuracy-Overall12%+0.17

Accurate quick

Very accurate

Easy to use and results accurate

Advertised Vs Actual Product11%+0.61

Item as advertised

Works as should

As described

Return

0.2% Return rate 15% Fixable by listing

Functionality-Overall31%▆▃█▆▆▄

Does not work at all

Did not work well for me

Not working correctly

Measurement/Reading Accuracy9%▄█▃▁▃▄

Seem OK, need a bit more clarity on interpreting 'negative' results

Firstly, I cant say how accurate they are because the only one I could measure against was glucose levels

these have on 3 occasions given me false readings

Accuracy-Overall9%█▁▁▇▇▇

Not too much accuracy i think

Not accurate

otherwise you could get an incorrect reading

Certifications8%█▆▆▁▁▄
Advertised Vs Actual Product7%▅▄▁▄▄█

Doesnt what it says

These are NOT accurate

This information is not written on the advert

FAQ

Common Urine Test Strips questions

Answered from the same tracked data.