unflavoured protein powder
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£22.89avg listing price — sweet spot $15–$100
Price range
Great£9.58–£66.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£339K£339K/yr · 230K searches
Review moat
Okay2,582.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, unflavoured protein powder is a £339K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
unflavoured protein powder market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £286K–£343K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 0.4%
- Avg brand age
- 63 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Bulk31%
- BULK POWDERS29%
- NAKED9%
- Optimum Nutrition7%
- Isopure7%
- Myprotein7%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
Top unflavoured protein powder search terms
- unflavoured protein powder71K/yr
- whey protein unflavoured31K/yr
- protein powder unflavoured25K/yr
- unflavoured whey protein powder17K/yr
- whey protein isolate unflavoured9K/yr
- whey protein powder unflavoured11K/yr
- flavourless protein powder11K/yr
- protein powder no sweeteners5K/yr
- plain protein powder6K/yr
- whey isolate unflavoured6K/yr
Top unflavoured protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulk Pure Whey Protein Powder Unflavoured 1kg
Bulk£18.594.4★3,578 rev
Bulk Pure Whey Protein Powder Unflavoured 500g
BULK POWDERS£10.834.4★3,578 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.394.3★6,270 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g
Optimum Nutrition£28.224.5★1,117 rev
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
Isopure£23.464.3★149 rev
Newest
by launch date
Myprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
Myprotein£24.4912 rev
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
Isopure£23.46149 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.396,270 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
NAKED£66.426,270 rev
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
Revive Naturals£12.6087 rev
Trending
90-day click momentumMyprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
Myprotein£24.494.4★
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
NAKED£66.424.3★
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
Revive Naturals£12.604.1★
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.394.3★
Millidose 1kg unflavoured Protein Powder - unflavoured whey Protein Powder Perfect for a high Protein Shake or Snack - whey Nutrition for Building Muscle - 38g of Protein per Serving
Millidose£22.723.9★
What buyers say about unflavoured protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good protein powder”
“It tastes lovely”
“Good value for money”
“Chocolate mixes well”
“Very smooth and real vanilla taste”
“Mostly reliable”
“It mixes well”
“Perfect - does the job”
“Clean ingredients just what I needed for my son to help his protein goals”
“Pleasant taste and texture”
What buyers complain about
“Very unpleasant taste”
“This one was extremely strongly and unpleasantly flavoured”
“had to comment to say how poor this protein powder is - avoid”
“Doesnt dissolve”
“price increase”
“Good thing is not sweet in the slightest”
“Poor mixability”
“Awful texture”
“However, the Vanilla's quality is very bad”
“False advertising”
Top return reasons
Common questions
- Is unflavoured protein powder profitable to sell on Amazon United Kingdom?
- The niche generates £339K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the unflavoured protein powder niche?
- 10 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in unflavoured protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.1%.
- When does demand for unflavoured protein powder peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.1× the quietest.
- What does it cost to enter the unflavoured protein powder niche?
- Listings span £9.58–£66.42; the average listing price is £22.89 (sweet spot $15–$100). The average incumbent carries 2,583 reviews — the moat a new listing must climb.