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Unflavoured Protein Powder

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 71% of clicks, so Unflavoured Protein Powder is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£339K/yr230K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
71%top-5 click share · 10 brands · 22 sellers

Flapen Score

Unflavoured Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Unflavoured Protein Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unflavoured Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unflavoured Protein Powder 230K times last year and spent an estimated £339K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
6.4%
Market size, estimated
£339Ka year
Peak month
February3.1× the quietest month
Top search term
unflavoured protein powder71K searches a year

02 · Price

A sale here is worth £22.89.

Listings sell for £22.89 on average, from £9.58 to £66.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £22.89 that is £17K to £23K a year per listing.

Average price
£22.89inside the $15 to $100 sweet spot
Price range
£9.58–£66.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #25 within Diet & Nutrition. It carries 2,583 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.4%
Average rank
#25in Diet & Nutrition
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,583per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Unflavoured Protein Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£135K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

22

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

10%

  • Bulk31%
  • BULK POWDERS29%
  • NAKED9%
  • Optimum Nutrition7%
  • Isopure7%
  • Myprotein7%
  • Open — no brand owns it (4 brands, 10%)

Demand

Unflavoured Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×

Search terms

Top Unflavoured Protein Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • unflavoured protein powder71K/yr
  • whey protein unflavoured31K/yr
  • protein powder unflavoured25K/yr
  • unflavoured whey protein powder17K/yr
  • whey protein isolate unflavoured9K/yr
  • whey protein powder unflavoured11K/yr
  • flavourless protein powder11K/yr
  • protein powder no sweeteners5K/yr
  • plain protein powder6K/yr
  • whey isolate unflavoured6K/yr

Reviews and returns

What reviews say buyers love and hate about Unflavoured Protein Powder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Nutritional Content”
22%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Very unpleasant taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Unflavoured Protein Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data