Unflavoured Protein Powder
MaybeReturns run at only 0.1% of orders. But the top 5 products take 71% of clicks, so Unflavoured Protein Powder is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £339K/yr230K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 22 sellers
Flapen Score
Unflavoured Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, Unflavoured Protein Powder is stronger. Inside it, weaker.
Market
The Unflavoured Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Unflavoured Protein Powder 230K times last year and spent an estimated £339K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £339Ka year
- Peak month
- February3.1× the quietest month
- Top search term
- unflavoured protein powder71K searches a year
02 · Price
A sale here is worth £22.89.
Listings sell for £22.89 on average, from £9.58 to £66.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £22.89 that is £17K to £23K a year per listing.
- Average price
- £22.89inside the $15 to $100 sweet spot
- Price range
- £9.58–£66.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #25 within Diet & Nutrition. It carries 2,583 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.4%
- Average rank
- #25in Diet & Nutrition
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,583per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Unflavoured Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bulk Pure Whey Protein Powder Unflavoured 1kg
- Price
- £18.59
- Rating
- 4.4/5
- Reviews
- 3,578
- Age
- 11y ago
Bulk Pure Whey Protein Powder Unflavoured 500g
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 3,578
- Age
- 11y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g
- Price
- £28.22
- Rating
- 4.5/5
- Reviews
- 1,117
- Age
- 6y ago
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Trending
90-day click momentum
Myprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £24.49
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
- Price
- £66.42
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
- Price
- £12.60
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Millidose 1kg unflavoured Protein Powder - unflavoured whey Protein Powder Perfect for a high Protein Shake or Snack - whey Nutrition for Building Muscle - 38g of Protein per Serving
- Price
- £22.72
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 3y ago
Newest
by launch dateMyprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £24.49
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
- Price
- £66.42
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
- Price
- £12.60
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Bulk31%
- BULK POWDERS29%
- NAKED9%
- Optimum Nutrition7%
- Isopure7%
- Myprotein7%
- Open — no brand owns it (4 brands, 10%)
Demand
Unflavoured Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
Search terms
Top Unflavoured Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- unflavoured protein powder71K/yr
- whey protein unflavoured31K/yr
- protein powder unflavoured25K/yr
- unflavoured whey protein powder17K/yr
- whey protein isolate unflavoured9K/yr
- whey protein powder unflavoured11K/yr
- flavourless protein powder11K/yr
- protein powder no sweeteners5K/yr
- plain protein powder6K/yr
- whey isolate unflavoured6K/yr
Reviews and returns
What reviews say buyers love and hate about Unflavoured Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very unpleasant taste
Not a great taste
has a weird taste
This one was extremely strongly and unpleasantly flavoured
just didt like the chocolate flavour
Bad flavour
had to comment to say how poor this protein powder is - avoid
Nutritional information incorrect
I cant critisise or approve of the protein content as I have no way to tell
Doesnt dissolve
Its does not mix well at all
Slightly less soluble than some other brands
price increase
Overpriced
Overpriced
Love
Good protein powder
Its a good protein shake
decent amount of protein
It tastes lovely
ABSOLUTELY DELICIOUS
no strange taste
Good value for money
Worth it
Great price
Chocolate mixes well
blends super well
easy to blend
Very smooth and real vanilla taste
Good flavour
Love the vanilla flavour
Return
0.1% Return rate 16% Fixable by listing
This one was extremely strongly and unpleasantly flavoured
just didt like the chocolate flavour
Bad flavour
False advertising
Wrong description
The pictures are misleading as the values they show are just random
Very unpleasant taste
Not a great taste
has a weird taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unflavoured Protein Powder questions
Answered from the same tracked data.