Unflavoured Protein Powder
Unflavoured Protein Powder shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Flapen Score
Is Unflavoured Protein Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Unflavoured Protein Powder is a £339K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 55/100.
Unflavoured Protein Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.7% over the last 90 days and 6.4% of searches end in a purchase.
£339K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Unflavoured Protein Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulk Pure Whey Protein Powder Unflavoured 1kg
- Price
- £18.59
- Rating
- 4.4/5
- Reviews
- 3,578
- Age
- 11y ago
Bulk Pure Whey Protein Powder Unflavoured 500g
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 3,578
- Age
- 11y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g
- Price
- £28.22
- Rating
- 4.5/5
- Reviews
- 1,117
- Age
- 6y ago
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Trending
90-day click momentum
Myprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £24.49
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
- Price
- £66.42
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
- Price
- £12.60
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Millidose 1kg unflavoured Protein Powder - unflavoured whey Protein Powder Perfect for a high Protein Shake or Snack - whey Nutrition for Building Muscle - 38g of Protein per Serving
- Price
- £22.72
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 3y ago
Newest
by launch dateMyprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £24.49
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
- Price
- £66.42
- Rating
- 4.3/5
- Reviews
- 6,270
- Age
- 1y ago
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
- Price
- £12.60
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Bulk31%
- BULK POWDERS29%
- NAKED9%
- Optimum Nutrition7%
- Isopure7%
- Myprotein7%
- Open — no brand owns it (4 brands, 10%)
Unflavoured Protein Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
Top Unflavoured Protein Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- unflavoured protein powder71K/yr
- whey protein unflavoured31K/yr
- protein powder unflavoured25K/yr
- unflavoured whey protein powder17K/yr
- whey protein isolate unflavoured9K/yr
- whey protein powder unflavoured11K/yr
- flavourless protein powder11K/yr
- protein powder no sweeteners5K/yr
- plain protein powder6K/yr
- whey isolate unflavoured6K/yr
What reviews say buyers love and hate about Unflavoured Protein Powder
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good protein powder”
“It tastes lovely”
“Good value for money”
“Chocolate mixes well”
“Very smooth and real vanilla taste”
What buyers complain about
61% of reviews“Very unpleasant taste”
“This one was extremely strongly and unpleasantly flavoured”
“had to comment to say how poor this protein powder is - avoid”
“Doesnt dissolve”
“price increase”
Unflavoured Protein Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Unflavoured Protein Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
