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Ultrasonic Toothbrushes

Fail

Demand is soft, at -32.1% this quarter, so Ultrasonic Toothbrushes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£65K/yr46K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 35 sellers

Flapen Score

Ultrasonic Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Ultrasonic Toothbrushes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultrasonic Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ultrasonic Toothbrushes 46K times last year and spent an estimated £65K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
5.2%
Market size, estimated
£65Ka year
Top search term
aquasonic toothbrush14K searches a year

02 · Price

A sale here is worth £27.02.

Listings sell for £27.02 on average, from £6.37 to £69.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £27.02 that is £3K to £7K a year per listing.

Average price
£27.02inside the $15 to $100 sweet spot
Price range
£6.37–£69.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #27 within Dental Care. It carries 16,304 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#27in Dental Care
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,304per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ultrasonic Toothbrushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

35

Est. top-5 brand share

76%

Top 20: 83%

Est. top-5 click share

64%

Top 20: 100%

Open market

7%

  • Aquasonic49%
  • --17%
  • seago15%
  • Bitvae7%
  • HUACO CARE3%
  • Dzpuhuojz2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Ultrasonic Toothbrushes search demand

Weekly searches over the year. Pick a range.

900700Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ultrasonic Toothbrushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aquasonic toothbrush14K/yr
  • ultrasonic toothbrushes7K/yr
  • fairywill toothbrush6K/yr
  • seago electric toothbrush4K/yr
  • aquasonic3K/yr
  • dr dent toothbrush3K/yr
  • fairywill5K/yr
  • seago toothbrush2K/yr
  • mauarcher sonic electric toothbrush2K/yr

Reviews and returns

What reviews say buyers love and hate about Ultrasonic Toothbrushes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Oral Hygiene”
24%of negative reviews mention “Durability”
1.1%of orders come back
“Died after 6 months”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ultrasonic Toothbrushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data