Ultrasonic Toothbrushes
FailDemand is soft, at -32.1% this quarter, so Ultrasonic Toothbrushes is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £65K/yr46K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 35 sellers
Flapen Score
Ultrasonic Toothbrushes against its category
The dotted line is the Health & Personal Care average. Past it, Ultrasonic Toothbrushes is stronger. Inside it, weaker.
Market
The Ultrasonic Toothbrushes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ultrasonic Toothbrushes 46K times last year and spent an estimated £65K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £65Ka year
- Top search term
- aquasonic toothbrush14K searches a year
02 · Price
A sale here is worth £27.02.
Listings sell for £27.02 on average, from £6.37 to £69.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £27.02 that is £3K to £7K a year per listing.
- Average price
- £27.02inside the $15 to $100 sweet spot
- Price range
- £6.37–£69.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #27 within Dental Care. It carries 16,304 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #27in Dental Care
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,304per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Ultrasonic Toothbrushes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aquasonic Black Series Ultra Whitening Electric Toothbrush | ADA Accepted Toothbrush | 8 Brush Heads & Travel Case | 40 000 VPM Electric Motor & Wireless Charging 4 Modes w Smart Timer
- Price
- £27.54
- Rating
- 4.3/5
- Reviews
- 130,198
- Age
- 8y ago

Electric Toothbrush Sonic Toothbrushes with 8 Brush Heads 40000 VPM 5 Modes Sonic Toothbrushes Fast Charge 4 Hours Last 30 Days (Black)
- Price
- £13.58
- Rating
- 4.3/5
- Reviews
- 9,391
- Age
- 4y ago

Seago Electric Toothbrush Rechargeable Toothbrush for Adults Sensitive Teeth 8 Brush Heads 5 Modes with Teeth Whitening Endurance 30 Days Kids Electric Toothbrushes 6-12 SG-958(Black)
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 11,266
- Age
- 6y ago

Aquasonic Vibe Series Ultra-Whitening Electric Toothbrush | ADA Accepted Toothbrush 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging 4 Modes w Smart Timer - Charcoal Metallic
- Price
- £31.23
- Rating
- 4.2/5
- Reviews
- 30,174
- Age
- 4y ago

Aquasonic Vibe Series Ultra-Whitening Electric Toothbrush | ADA Accepted Toothbrush 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging 4 Modes w Smart Timer - Rose Gold
- Price
- £30.77
- Rating
- 4.2/5
- Reviews
- 30,174
- Age
- 7y ago
Trending
estimated 90-day click momentum
2-1 Oral Clean Kit- Water Dental flosser & Electric Toothbrush Combo- Brushing & Flossing- for Teeth Cleaning and Gum Health
- Price
- £45.11
- Rating
- 4.4/5
- Reviews
- 2,449
- Age
- 2y ago

AquaSonic - Home Dental Center PRO | Brushing & Flossing Made Easy Electric Toothbrush & Water Flosser Power Toothbrush & Flosser - Whiter Teeth & Healthier Gums | Black Series Pro+Oral Irrigator
- Price
- £55.85
- Rating
- 4.2/5
- Reviews
- 3,255
- Age
- 3y ago
![Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]](https://m.media-amazon.com/images/I/41Ogg9G6+ZL.jpg)
Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]
- Price
- £47.26
- Rating
- 4.4/5
- Reviews
- 2,278
- Age
- 1y ago

IPX7 Waterproof Sonicare Electric Toothbrush 2-Hour Fast Charge with Intelligent Time Reminder 5 Modes 8 Brush Heads Travel Indoor Outdoor Blue
- Price
- £7.66
- Rating
- 4.3/5
- Reviews
- 12,673
- Age
- 3y ago

Aquasonic - Black Series PRO UV Electric Toothbrush | Ultra-Whitening Toothbrush 5 Modes & Smart Timers - UV Sanitizing Base Premium Travel Case & 6 Proflex Brush Heads - ADA Accepted
- Price
- £50.81
- Rating
- 4.1/5
- Reviews
- 3,974
- Age
- 5y ago
Newest
by launch date
COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 3,437
- Age
- 11mo ago

Sonic Electric Toothbrush for Adults and Kids - Sonic Toothbrush with 8 Toothbrush Heads (3 Types) and 5 Modes 120 Days Battery Life 50000 VPM Travel Case and Wall Holder 2 Minute Timer
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 1,651
- Age
- 1y ago

7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 75 Days(Blue)
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 1,169
- Age
- 1y ago
![Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]](https://m.media-amazon.com/images/I/41Ogg9G6+ZL.jpg)
Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]
- Price
- £47.26
- Rating
- 4.4/5
- Reviews
- 2,278
- Age
- 1y ago

2-1 Oral Clean Kit- Water Dental flosser & Electric Toothbrush Combo- Brushing & Flossing- for Teeth Cleaning and Gum Health
- Price
- £45.11
- Rating
- 4.4/5
- Reviews
- 2,449
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
35
Est. top-5 brand share
76%
Top 20: 83%
Est. top-5 click share
64%
Top 20: 100%
Open market
7%
- Aquasonic49%
- --17%
- seago15%
- Bitvae7%
- HUACO CARE3%
- Dzpuhuojz2%
- Open — no brand owns it (4 brands, 7%)
Demand
Ultrasonic Toothbrushes search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ultrasonic Toothbrushes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aquasonic toothbrush14K/yr
- ultrasonic toothbrushes7K/yr
- fairywill toothbrush6K/yr
- seago electric toothbrush4K/yr
- aquasonic3K/yr
- dr dent toothbrush3K/yr
- fairywill5K/yr
- seago toothbrush2K/yr
- mauarcher sonic electric toothbrush2K/yr
Reviews and returns
What reviews say buyers love and hate about Ultrasonic Toothbrushes
We read the reviews and the return reasons for every product selling here.
“Died after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ultrasonic Toothbrushes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









