ultrasonic toothbrushes
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.02avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£6.37–£69.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad16,304.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad£65K£65K/yr · 46K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ultrasonic toothbrushes is a £65K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ultrasonic toothbrushes market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 8.3%
- Avg brand age
- 38 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
35
Top-5 brand share
76%
Top 20: 83%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Aquasonic49%
- --17%
- seago15%
- Bitvae7%
- HUACO CARE3%
- Dzpuhuojz2%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 25 weeks — -32.1% search growth over the last 90 days.Top ultrasonic toothbrushes search terms
- aquasonic toothbrush14K/yr
- ultrasonic toothbrushes7K/yr
- fairywill toothbrush6K/yr
- seago electric toothbrush4K/yr
- aquasonic3K/yr
- dr dent toothbrush3K/yr
- fairywill5K/yr
- seago toothbrush2K/yr
- mauarcher sonic electric toothbrush2K/yr
Top ultrasonic toothbrushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquasonic Black Series Ultra Whitening Electric Toothbrush | ADA Accepted Toothbrush | 8 Brush Heads & Travel Case | 40 000 VPM Electric Motor & Wireless Charging 4 Modes w Smart Timer
Aquasonic£27.544.3★130,198 rev
Electric Toothbrush Sonic Toothbrushes with 8 Brush Heads 40000 VPM 5 Modes Sonic Toothbrushes Fast Charge 4 Hours Last 30 Days (Black)
--£13.584.3★9,391 rev
Seago Electric Toothbrush Rechargeable Toothbrush for Adults Sensitive Teeth 8 Brush Heads 5 Modes with Teeth Whitening Endurance 30 Days Kids Electric Toothbrushes 6-12 SG-958(Black)
seago£15.224.3★11,266 rev
Aquasonic Vibe Series Ultra-Whitening Electric Toothbrush | ADA Accepted Toothbrush 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging 4 Modes w Smart Timer - Charcoal Metallic
Aquasonic£31.234.2★30,174 rev
Aquasonic Vibe Series Ultra-Whitening Electric Toothbrush | ADA Accepted Toothbrush 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging 4 Modes w Smart Timer - Rose Gold
Aquasonic£30.774.2★30,174 rev
Newest
by launch date
COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
COSLUS£10.333,437 rev
Sonic Electric Toothbrush for Adults and Kids - Sonic Toothbrush with 8 Toothbrush Heads (3 Types) and 5 Modes 120 Days Battery Life 50000 VPM Travel Case and Wall Holder 2 Minute Timer
YTEATH PRO£16.771,651 rev
7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 75 Days(Blue)
7AM2M£8.391,169 rev
![Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]](https://m.media-amazon.com/images/I/41Ogg9G6+ZL.jpg)
Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]
PHILIPS£47.262,278 rev
2-1 Oral Clean Kit- Water Dental flosser & Electric Toothbrush Combo- Brushing & Flossing- for Teeth Cleaning and Gum Health
HUACO CARE£45.112,449 rev
Trending
90-day click momentum2-1 Oral Clean Kit- Water Dental flosser & Electric Toothbrush Combo- Brushing & Flossing- for Teeth Cleaning and Gum Health
HUACO CARE£45.114.4★
AquaSonic - Home Dental Center PRO | Brushing & Flossing Made Easy Electric Toothbrush & Water Flosser Power Toothbrush & Flosser - Whiter Teeth & Healthier Gums | Black Series Pro+Oral Irrigator
Aquasonic£55.854.2★
Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]
PHILIPS£47.264.4★
IPX7 Waterproof Sonicare Electric Toothbrush 2-Hour Fast Charge with Intelligent Time Reminder 5 Modes 8 Brush Heads Travel Indoor Outdoor Blue
AJELU£7.664.3★
Aquasonic - Black Series PRO UV Electric Toothbrush | Ultra-Whitening Toothbrush 5 Modes & Smart Timers - UV Sanitizing Base Premium Travel Case & 6 Proflex Brush Heads - ADA Accepted
Aquasonic£50.814.1★
What buyers say about ultrasonic toothbrushes
What buyers praise and complain about, mined from review topics.What buyers love
“this is a great piece of kit for your teeth”
“EXCELLENT VALUE”
“Excellent Quality”
“Easy to charge”
“Excellent battery”
“effective cleaning”
“.Very handy”
“the brush does what it says”
“it cleans your teeth”
“Does the job”
What buyers complain about
“Died after 6 months”
“Obviously not as good as an Oral B”
“Stopped charging”
“The vibration is very irritating”
“It feels like a low quality”
“Battery completely dead after less than a year”
“Then yesterday it decided to stop working properly. The light comes on, but it doesn't start.”
“I didnt feel confident it cleaned well”
“Really, really weak”
“Cheap”
Top return reasons
Common questions
- Is ultrasonic toothbrushes profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the ultrasonic toothbrushes niche?
- 10 brands and 35 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in ultrasonic toothbrushes?
- Top complaints mined from reviews: Durability, Oral Hygiene, Charging. The return rate is 1.1%.
- What does it cost to enter the ultrasonic toothbrushes niche?
- Listings span £6.37–£69.78; the average listing price is £27.02 (sweet spot $15–$100). The average incumbent carries 16,304 reviews — the moat a new listing must climb.