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Ultrasonic Toothbrushes

Fail

Demand is soft, at -32.1% this quarter, so Ultrasonic Toothbrushes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£65K/yr46K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 35 sellers

Flapen Score

Ultrasonic Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Ultrasonic Toothbrushes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultrasonic Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ultrasonic Toothbrushes 46K times last year and spent an estimated £65K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
5.2%
Market size, estimated
£65Ka year
Top search term
aquasonic toothbrush14K searches a year

02 · Price

A sale here is worth £27.02.

Listings sell for £27.02 on average, from £6.37 to £69.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £27.02 that is £3K to £7K a year per listing.

Average price
£27.02inside the $15 to $100 sweet spot
Price range
£6.37–£69.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #27 within Dental Care. It carries 16,304 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#27in Dental Care
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,304per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ultrasonic Toothbrushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

35

Top-5 brand share

76%

Top 20: 83%

Top-5 click share

64%

Top 20: 100%

Open market

7%

  • Aquasonic49%
  • --17%
  • seago15%
  • Bitvae7%
  • HUACO CARE3%
  • Dzpuhuojz2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Ultrasonic Toothbrushes search demand

Weekly searches over the year. Pick a range.

900700Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ultrasonic Toothbrushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquasonic toothbrush14K/yr
  • ultrasonic toothbrushes7K/yr
  • fairywill toothbrush6K/yr
  • seago electric toothbrush4K/yr
  • aquasonic3K/yr
  • dr dent toothbrush3K/yr
  • fairywill5K/yr
  • seago toothbrush2K/yr
  • mauarcher sonic electric toothbrush2K/yr

Reviews and returns

What reviews say buyers love and hate about Ultrasonic Toothbrushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.37

Died after 6 months

Does not last

quickly breaks

Oral Hygiene11%+1.67

Obviously not as good as an Oral B

Not an effective toothbrush

found the toothbrush to be inadequate

Charging10%−0.04

Stopped charging

takes ages for charging

doesnt charge

Vibration/Speed Control5%

The vibration is very irritating

vibration makes a very loud sound

It only vibrates

Quality-Overall5%+0.41

It feels like a low quality

Cheap quality

Bad quality

Love

Oral Hygiene26%+1.67

this is a great piece of kit for your teeth

Cleans teeth lovely

It cleans teeth very well

Value For Money21%+1.99

EXCELLENT VALUE

Excellent value

Amazing value

Quality-Overall11%+0.41

Excellent Quality

Product has been very good, performing very well

very nice product with lots of options

Charging7%−0.04

Easy to charge

Easy charging

Holds charge well

Battery Life5%

Excellent battery

Long lasting battery

Good battery life

Return

1.1% Return rate 11% Fixable by listing

Charging19%█▅▆▅▅▅

Stopped charging

takes ages for charging

doesnt charge

Functionality-Overall17%▆▇▅▆█▅

Then yesterday it decided to stop working properly. The light comes on, but it doesn't start.

the brush doesn't do anything

Not working

Quality-Overall8%▆▇█▅▇▇

It feels like a low quality

Cheap quality

Bad quality

Size-Overall8%▇█▇▇▄▆
Vibration/Speed Control7%▆▅▇▄▅█

The vibration is very irritating

vibration makes a very loud sound

It only vibrates

FAQ

Common Ultrasonic Toothbrushes questions

Answered from the same tracked data.