Is ultrasonic tooth cleaner profitable to sell on Amazon United Kingdom?

The niche generates £314K/yr across 17 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the ultrasonic tooth cleaner niche?

13 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in ultrasonic tooth cleaner?

Top complaints mined from reviews: Durability, Charging, Oral Hygiene. The return rate is 1.0%.

When does demand for ultrasonic tooth cleaner peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the ultrasonic tooth cleaner niche?

Listings span £13.97–£38.91; the average listing price is £24.16 (sweet spot $15–$100). The average incumbent carries 5,082 reviews — the moat a new listing must climb.

ultrasonic tooth cleaner

Worth a look

Shows beatable incumbent ratings (3.9★), but soft demand (-43.0% this quarter) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£24.16

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great£13.97–£38.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Good£314K

£314K/yr · 352K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,082.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-43.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, ultrasonic tooth cleaner is a £314K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ultrasonic tooth cleaner market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £193K–£242K; units × avg price
Conversion rate: 3.7%
Avg BSR: #84
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 27.0%
Avg brand age: 26 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

59%

Top 20: 100%

Open market

22%

HOKIN33%
Generic16%
HANGSUN9%
Bodyblooms8%
Bubbacare7%
Wagner Stern4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top ultrasonic tooth cleaner search terms

ultrasonic tooth cleaner244K/yr -46.0%1.8% conv.
ultrasonic teeth cleaner16K/yr -11.2%1.1% conv.
sonic tooth cleaner11K/yr -25.6%2.5% conv.
sonic plaque remover for teeth6K/yr -28.1%2.6% conv.
ultrasonic dental cleaner14K/yr -52.1%0.6% conv.
calculus remover for teeth8K/yr -42.6%1.3% conv.
ultrasonic plaque remover10K/yr -49.1%2.3% conv.
ultrasonic tooth cleaner plaque removal16K/yr -70.8%1.8% conv.
ultrasonic teeth cleaner plaque remover4K/yr +10.4%2.0% conv.
ultrasonic dental scaler5K/yr -12.0%1.6% conv.

All search terms

Top ultrasonic tooth cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOKIN Plaque Remover Dental Care Kit Teeth Cleaning Tool Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care (5)

HOKIN£38.914.4★7,484 rev

Hangsun Water Flosser for Teeth Cordless Oral Irrigator Dental Water Jet Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Travel and Home Use (Black)

HANGSUN£21.454.3★28,728 rev

ortable Dental Care Set Oral Cleaner & Toothbrush (B)

Generic£13.971.0★1 rev

Portable Ultrasonic Dental Care Set Oral Cleaner & Toothbrush Plaque Stain Cleaning Tool USB Powered

Generic£19.703.6★8 rev

Electric Plaque Remover for Teeth with 5 Speeds & USB Rechargeable | Tartar Remover for Teeth | Teeth Cleaning Tools for Home Oral Care. Ideal for Teeth Cleaning Plaque Removal to do at Home

Bodyblooms£15.614.0★33 rev

Newest

by launch date

ortable Dental Care Set Oral Cleaner & Toothbrush (B)

Generic£13.971 rev

3mo ago

Portable Ultrasonic Dental Care Set Oral Cleaner & Toothbrush Plaque Stain Cleaning Tool USB Powered

Generic£19.708 rev

3mo ago

INUVO Plaque Remover for Teeth Teeth Cleaning Kit for Calculus Tartar and Stains Professional Premium Home Teeth Care Product | 1800 mAh Battery/LED Light/IPX5 | Silver

INUVO£36.9614 rev

4mo ago

Electric Plaque Remover for Teeth with 5 Speeds & USB Rechargeable | Tartar Remover for Teeth | Teeth Cleaning Tools for Home Oral Care. Ideal for Teeth Cleaning Plaque Removal to do at Home

Bodyblooms£15.6133 rev

5mo ago

Dental Care Package Portable Oral Care Tools for Home (Blue)

MEPRFROT£20.183 rev

5mo ago

What buyers say about ultrasonic tooth cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene14%

“It was great on the teeth”

Quality-Overall12%

“the build quality feels excellent”

Value For Money12%

“Excellent Value”

Ease Of Use10%

“Ease of use”

Ease Of Cleaning8%

“Cleans really well”

Advertised Vs Actual Product5%

“As advertised”

Strength4%

“Very powerful device”

Efficiency4%

“Effective cleaning”

Tooth Brightening3%

“Worked really well on my teeth”

Battery Life2%

“Battery life seems pretty good”

What buyers complain about

Durability22%

“STOPPED WORKING”

Charging15%

“Doesnt charge”

Oral Hygiene5%

“Poor for gum health”

Quality-Overall5%

“the build quality is not up to standard - the head snapped off whilst trying to change it”

Functionality-Overall4%

“Unfortunately not effective”

Ease Of Use3%

“Bit tricky to use”

Ease Of Cleaning3%

“I never got a chance to properly clean them”

Touch/Button Controls3%

“on/off button badly placed”

Size-Overall3%

“NOT FIT FOR PURPOSE”

Value For Money2%

“Waste of money”

Top return reasons

Functionality-Overall27%

Charging14%

Defective Material/Parts6%

Size-Overall5%

Advertised Vs Actual Product5%

Strength5%

Quality-Overall4%

Ease Of Use4%

Leak-Proof3%

Durability3%

Common questions

Is ultrasonic tooth cleaner profitable to sell on Amazon United Kingdom?: The niche generates £314K/yr across 17 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the ultrasonic tooth cleaner niche?: 13 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in ultrasonic tooth cleaner?: Top complaints mined from reviews: Durability, Charging, Oral Hygiene. The return rate is 1.0%.
When does demand for ultrasonic tooth cleaner peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the ultrasonic tooth cleaner niche?: Listings span £13.97–£38.91; the average listing price is £24.16 (sweet spot $15–$100). The average incumbent carries 5,082 reviews — the moat a new listing must climb.