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Ubiquinol

Pass

Ubiquinol scores 65 out of 100, a Pass. Shoppers spend $563K a year here, demand is soft, at -3.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 3% of 2,035 Health & Personal Care niches · +17 vs the category median of 48
Market size
£563K/yr278K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
44%top-5 click share · 21 brands · 28 sellers

Flapen Score

Ubiquinol against its category

The dotted line is the Health & Personal Care average. Past it, Ubiquinol is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ubiquinol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ubiquinol 278K times last year and spent an estimated £563K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
8.3%
Market size, estimated
£563Ka year
Peak month
May1.8× the quietest month
Top search term
ubiquinol109K searches a year

02 · Price

A sale here is worth £24.43.

Listings sell for £24.43 on average, from £10.31 to £74.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.43 that is £12K to £18K a year per listing.

Average price
£24.43inside the $15 to $100 sweet spot
Price range
£10.31–£74.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #29 within Antioxidants. It carries 923 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#29in Antioxidants
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
923per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ubiquinol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

28

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

44%

Top 20: 90%

Open market

37%

  • Health Thru Nutrition17%
  • Gozitepe15%
  • Hybrid Health11%
  • Stronglife9%
  • The Intelligent Health7%
  • Solgar4%

Demand

Ubiquinol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Ubiquinol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ubiquinol109K/yr
  • coq10 ubiquinol53K/yr
  • ubiquinol coq1037K/yr
  • kaneka ubiquinol10K/yr
  • cq10 ubiquinol8K/yr
  • ubiquinol 200mg13K/yr
  • ubiquinol 100mg9K/yr
  • coq10 600mg10K/yr
  • ubiquinol kaneka5K/yr
  • ubiquinol 300mg5K/yr

Reviews and returns

What reviews say buyers love and hate about Ubiquinol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage11%−0.10

Maybe expecting too much within a month of use

Not 200mg tablets

Each capsule is only 100 mg

Value For Money8%+0.76

costly

Bit expensive

which is disappointing given the price

Advertised Vs Actual Product7%−0.05

misleading

Very misleading description

Misleading

Ease Of Chewing/Swallowing3%+0.14

Not easy to swallow

the pills somewhat difficult to swallow

The capsules are a little chunky so a bit cumbersome to swallow

Size-Overall3%

these tablets are quite large

What I can say is that the capsules are small

The capsules are smaller than most capsules

Love

Quality-Overall14%+0.75

the quality feels consistent

Good quality

Great product, as expected

Value For Money11%+0.76

Good price

Reasonable price

Good value for money

Ease Of Chewing/Swallowing10%+0.14

not problematic to swallow

Easy to swallow

Small and easily swallowed

Vitamin8%+0.51

Excellent Supplement

A solid supplement overall

A premium and reliable supplement

Energy Level8%+0.71

Improves energy levels

great for my daily energy levels

Good energy

FAQ

Common Ubiquinol questions

Answered from the same tracked data.